Last winter, just like the year before, was ruled by one brand in particular. This is based on some very serious calculations relating to how many celebrities have chosen to wear its designs. That brand is Reformation and the famous fan club includes – take a deep breath – Sienna Miller, Lily James, Kaia Gerber, Blake Lively, Taylor Swift, Gigi Hadid, Katie Holmes, Kendall Jenner, Florence Pugh, Olivia Wilde, Adele, Phoebe Dynevor, Hailey Bieber and J.Lo, who keeps re-wearingher favourite dress.
Also on that illustrious list is Emily Ratajkowski, who solved a real sartorial conundrum when faced with weather that was muggy but rainy, sunny then breezy, otherwise known as the ideal climate for Ratajkowski's combo of her Reformation slip dress and knee-high boots.
She's not the only one showcasing the prowess of Reformation's summer dresses, however. Jennifer Aniston is the latest celebrity to take one of its floral dresses for a spin while promoting This Morning. Taking a side-step from her usual LBD, Jen An arrived wearing the brand's burgundy-and-bright-red Kourtney Dress, which, while sold out in her exact shade, is still available in sage green and powder blue. It marked a real shift for the actor who doesn't usually pick prints.
Emma Roberts recently wore the brand's Sora Linen Dress, a gingham off-the-shoulder style that would work for daytime (Roberts wore hers to a festival) as well as for drinks on any given summer evening. Elsewhere, Olivia Rodrigo also opted for a linen style, teaming the polka dot Jessi shift dress with knee-high boots.
It's not just the dresses, either. In Sydney to promote Furiosa: A Mad Max Saga, Anya Taylor Joy wore Ref's Alex Pant in grey twill – possibly the perfect wide-leg trouser. In New York, Katie Holmes sported the Parisa Cardigan, which would provide the perfect light layer for spring/summer.
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Jennifer Aniston doesn't often wear print so what a treat to learn that not only is she a fan of florals but that her summer dress of choice is Reformation.
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When Olivia Rodrigo posted a picture to Instagram of herself wearing a pretty polka dot shift with knee-high boots, we were thrilled to learn that it's a Reformation special – and still in stock. Team with flat sandals for a fail-safe summer outfit.
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Emma Roberts wore this off-shoulder style to a festival in April – it's also available in plain white and black, if gingham isn't your vibe. It has a really flattering silhouette and is ideal for hot summer days, whether you're in the city or on a beach.
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Available in seven different colours, these mules are genuinely comfortable thanks to the block heel. No wonder that Lily James chose them for Wimbledon, then.
HBOwww.thereformation.com
Trust Sarah Jessica Parker to find one of the best dresses Reformation has to offer. This is so versatile you can wear it for every season – just swap sandals for boots and tights when winter arrives.
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Anything but basic, this skirt will provide a brilliant foundation for so many outfits throughout the entire year. Rosie HW made it perfectly autumnal with a roll neck, oversized jacket and boots, which is all the inspiration you need right now.
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Taylor Swift is a dedicated Reformation fan and one of her most recent outfits was this versatile knitted dress. She even paired it with Ref boots, which are under £500.
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Gigi Hadid loves these loafers so much that she's worn them many times while out and about. Sharing her passion is Katie Holmes, who's also been spotted wearing them.
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Kendall Jenner loves a pair of classic jeans, so it's no surprise that she opted for a pair from the brand. She paired hers with a chunky belt with gold detailing.
Why Is Reformation So Popular?
Why is the brand consistently so popular? Well, its laid-back, LA style, incorporating feminine silhouettes, pretty tops and perfectly-fitting jeans means it provides pieces for any and all occasions. It has great wedding guest dresses, a glorious linen collection and some of the best trousers on the market. Plus, it has some great sustainable credentials which you can read about here.
Which Celebrities Wear Reformation?
It's maybe worth asking which celebrities don't wear the label. Taylor Swift chose it for her first-ever TikTok video, where she can be seen wearing the Joyce Linen Dress, while her friend Blake Lively wore the Maegan Linen Dress while out in New York with husband Ryan Reynolds. On her holiday, Phoebe Dynevor wore a blue version of the Sapphire Dress. Sadly, all of those pieces have since sold out but there are plenty of other styles which have been worn by celebrities.
Sarah Jessica Parker has the Chaylyn Dress, which is thankfully still in stock in all sizes.
Lily James, meanwhile, chose the Georgi Block Heel Sandals for Wimbledon and Hailey Bieber has several styles in her wardrobe including the Lacey Dress.
Jennifer Lopez made Reformation a major part of her honeymoon wardrobe, wearing several styles including the Tagliatelle Midi Dress and the Stassie Dress, which is now sadly out of stock.
Hannah Banks-Walker is the Head of Fashion Commerce for Grazia, where she waxes lyrical about midi dresses and tries not to collect any more red lipsticks.