The album cover was painted by Brooklyn artist Sam McKinniss. He talked about the process in an interview with W Magazine:
She wrote me some fan mail. She got my email address from a mutual friend and just wrote a really nice, warm note about how much she likes my paintings. I was really kind of flattered, so we agreed to get together for a coffee to hang out and get to know each other a bit, and then started discussing the idea of doing this project together…what she asked me to do was to…create a kind of colorful teenage restlessness and excitement and energy and potential—to put that into color and put it in my hands. It has this kind of lushness and sensitivity to light and color and touch that I bring to my portraits, so it felt like a collaboration.
It’s also interesting to note how vibrant this cover is compared to that of her debut album, Pure Heroine. This could reflect how Ella’s emotions have grown more intense as she gets older, a change she discussed in an interview with Rolling Stone.
The track listing can be divided into two.
Hard feelings/Loveless represents the divide with song before it having an upbeat and party mood feeling to them. Songs after it are more introspective representing Lorde’s thoughts on growing up and dealing with the split with her long time boyfriend.
This image is part of the official Melodrama Booklet for its physical format released on June 16, 2017 next to the album.
In the image we can see the title of the crossed out album while observing part of the face of Lorde, centered on the whole image, besides observing a doodle below it.
As much as I despise the word, I feel that this album is the first classic album to perfectly capture the ideas of love and loss for millennials.
talented, brilliant, incredible, amazing, show stopping, spectacular, never the same, totally unique, completely not ever been done before.