“Shameless” presents a friends-with-benefits arrangement gone bad. Abel continues in the sexual relationship, even though he realizes the emotional damage it is doing to his partner. Instead of being apologetic, he blames the girl for not being honest with herself. Abel is choosing to fulfill his own needs without shame.

The beat was produced by both The Weeknd and Wheezy. Acoustic guitar creates a dark laid-back groove that magnifies the callous disregard of the lyrics.