On and On Lyrics
In my bed, on my phone
Locked away, free to go
TV on, every night
Scrolling on
[Chorus]
On and on and on and on
Scrolling on and on and on
Feed the algorithm some
On and on and on and on
[Verse 2]
I saw the news, watched a clip
Powered down, then it hit
What is real? What is fake?
It must be fake
[Chorus]
On and on and on and on
Scrolling on and on and on
Feed the algorithm some
On and on
(Wait)
[Bridge]
Your family is in our thoughts
Our heart goes out to you
Say a prayer, light a digital candle and then scroll away
Something is about to break
The fault line has been fractured
Maybe it's not too late
To learn how to love each other
What's it gonna take to change it?
Don't you wanna save this planet?
Blame it on manipulation, we're human after all
Something is about to break
The fault line has been fractured
Maybe it's not too late
To learn how to love each other
What's it gonna take to change it?
Don't you wanna save this planet?
Blame it on manipulation, we're human after all
I'm sick and tired of the same old world reaction
It's just you and me now, ah
[Verse 3]
In my phone, it's my world
I see the future sitting in my hand
Take a break, go to bed
Mind is racing, baby, now I'm back
Baby, now I'm back
[Chorus]
On and on and on and on
Scrolling on and on and on (Quit scrolling)
Feed the algorithm some
On and on and on and on (And it feels so good)
On and on and on and on (And it feels so right)
Scrolling on and on and on (To be up at night)
Feed the algorithm some (With you)
On and on and on and on
[Outro]
And on and on and on
And on and on and on
About
On the 5th track of the album, Keery talks about how addiction and anxiety are attached to social media and internet. In may 2021, Keery deactivated his Instagram account and constantly talks about it in interviews, saying how bad social media can be and make you feel specially as a public figure. The pop psychedelic track and its repetitive intro and lyrics play with the concept of algorithm and “scrolling down” the screen, building the track to an (incredibly amazing) outro that breaks the pattern and criticize directly the topic.
In a reddit AMA, Keery said this of the track:
“It was written in the summer of 2020 when all things felt wrong in the world. Just came from a place of being sick and tired of all this well wishing on the internet after countless tragedies. Just felt like this empty white noise and then the news cycle would focus in on the next thing. It comes from that frustration.”
Q&A
Find answers to frequently asked questions about the song and explore its deeper meaning