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He's 125, but still looks as young as ever. Today, we want to share an inspiring story that combines creativity, branding, and a touch of whim: the story of our Michelin Man, also known as "Bibendum." Back in 1894, Édouard and André Michelin were looking for a way to stand out in the burgeoning tire industry. During a visit to the Lyon Universal Exhibition, they saw a stack of tires and remarked that it looked like a man without arms. This sparked an idea that would eventually become one of the most enduring and recognizable brand mascots in history. Our Michelin Man, affectionately known as "Bib" in France, quickly became more than just a mascot. Over the decades, he has evolved in appearance, reflecting changes in civil society. From a somewhat rotund figure composed of bicycle tires to the more streamlined version we see today, Bib has remained a symbol of reliability, innovation, and excellence. And one that has kept up with the times. Did you know that he was now the face of an NFT collection? He has even been voted icon of the millennium by Advertising Week in New York in 2018, and best logo in the world by the Financial Times in 2000. Empathetic, enthusiastic, mischievous but above all always ready to help, the Michelin Man is not about to retire!