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▶️ YouTube is moving from Client Side Ad Insertion (CSAI) to Server Side Ad Insertion (SSAI) to deal with third-party ad blockers. If you’re considering a similar shift or just want to learn more about CSAI vs. SSAI, check out this link: https://lnkd.in/dpvPf6hR Read more here about the #YouTube shift 👇 https://lnkd.in/gQY5JvXU #YouTube #CSAI #SSAI #Adblocker

📲 Our Click2 at IABM MediaTech Intelligence! 🚀 Transform your streaming ads with Click2—where engagement meets innovation. Viewers can interact with banner ads and get instant product info on their phones while they watch. 🎥 Click2 isn’t just an ad feature; it’s a game-changer for boosting engagement and monetization. Elevate your streaming service and get ahead of the competition! https://lnkd.in/d87GxZP2 #Monetization #Ads #InteractiveAds #AdInsertion #IABM

📢 Ready to master Dynamic Ad Insertion? 🎯 At broadpeak.io, we constantly engage with customers and partners about the nuances of Dynamic Ad Insertion, encountering terms like 'macro,' 'ad tag,' and 'opportunity.' But what do these terms mean in practice? In our latest article, Mathias Guille demystifies Ad Macros within SSAI frameworks. Discover how these powerful placeholders can personalize and enhance your advertising campaigns with real-time data. Key Highlights: ✔️ What are Ad Macros? Understand their role in SSAI and how they boost ad personalization. ✔️ Practical Examples: See how macros like [[DEVICE]], [[USER_ID]], and [[CONTENT_GENRE]] can deliver targeted ads. ✔️ Best Practices: Learn how to use ad macros effectively while ensuring compliance with privacy regulations like CCPA and GDPR. https://lnkd.in/dUara2HH

💥 Click2 - our interactive advertising solution - is a finalist for the Streaming Media European Innovation Awards in the "Video Advertising Solution" category! 🏆 We need your support to win! 🗳️ Voting closes tomorrow, 24 July. Cast your vote and help us reach the top! 🔗 Vote Here: https://lnkd.in/dxtDurw #Innovation #StreamingMedia #Click2 #monetization #advertising Streaming Media Magazine

🧾📊 Comcast Advertising's "Content Discovery in a Multiscreen TV World" report shows that 62% of U.S. viewers find it hard to discover new TV content.  According to the report, nearly 2 in 3 U.S. viewers spend more than 6 minutes searching for something to watch – with 51% stating that finding new content can get frustrating. The frustration often leads to rewatching old shows.   To explore more the logic and solution behind this, please read our blog post: https://lnkd.in/eMVqd_xu 🔗Comcast releases research on how viewers discover new TV content👇 https://lnkd.in/eGP5KUCu

👨🏽🏫Our tutorial series on YouTube continues with a new episode focused on Dynamic Ad Insertion: Creating a VOD Ad Preroll Service. In this tutorial, you'll learn: ✔️The principles behind a VOD ad preroll service and its operational mechanics ✔️Step-by-step instructions to develop the service within the web app using existing sources ✔️Previewing the final result and obtaining the output URL ▶️ Watch the full tutorial here👇 https://lnkd.in/dUwbPYAV #DynamicAdInsertion #TechTutorial #YouTube #Ads #Monetization #Tutorial

📖 Explore our latest ebook on "Navigating the Hybrid World of AVOD and SVOD" available on broadpeak.io. The integration of Advertising-Based Video-on-Demand (AVOD) with Subscription Video-on-Demand (SVOD) services is rapidly gaining momentum among content providers. This hybrid model offers a balanced approach, combining consumer choice with robust monetization opportunities. It features an expanded content library, reduced subscription costs, improved content discovery, and a diversified revenue model. 🔑 Explore key insights including: ✔️Detailed characteristics of AVOD and SVOD models ✔️Benefits of integrating these models ✔️Technical challenges and solutions For a deeper understanding of the streaming industry's evolving landscape, access your copy today👇 https://lnkd.in/dHS3EeQi #AVOD #SVOD #FREE #ContentProviders #Ebook

📰👇This The Wall Street Journal's article highlights how brands like Mondelēz International, one of the world's largest snack companies, has shifted its advertising strategy from traditional TV to platforms like social media and retail websites to better reach Gen Z and multicultural audiences. At Broadpeak, we recognize that despite the decline in traditional TV viewership, live sports still attract large audiences, and streaming platforms are gaining traction. To support the industry, we are developing advanced advertising models using our Click2 technology to recapture and grow advertising budgets. Without such innovations, Connected TV advertising will stagnate compared to the rapid growth of performance channels like Search, Social, and Retail Media. \\https://lnkd.in/gzMHPeN9 #Advertising #Ads #CTV #Monetization

📺✨ Excited to share how NxTV Digital is transforming Brazil's streaming landscape with broadpeak.io’s targeted ad solutions!🚀 Discover the journey of monetizing FAST channels and the groundbreaking collaboration behind SÓPLAY. With Sérgio Mancera | Alexandre Viana | Edgar Aguiar Rosa https://lnkd.in/e-mAuRyK #FAST #AdTech #AdInsertion #Monetization

Missing out on our eBook about FAST? Don't! 🚀 Unlock monetization strategies with: ✅ Essential insights into FAST ✅ Lucrative business opportunities ✅ Platform and content strategies ✅ Monetization secrets Stay ahead in streaming! Download your FREE copy now👇 https://lnkd.in/d8awPtvC #FASTChannels #FAST #Free #Ebook #Monetization