MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation. We match smart people to dynamic projects and technologies that truly challenge their talents. Curious and creative in outlook, our success is built on the talent and energy of smart and driven people. MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications.
As a global organization, MicroStrategy seeks to provide exceptional career opportunities for people with diverse backgrounds and experiences. We recognize that having a diverse workforce enables us to leverage the strengths and qualities that are unique to each individual. We believe that having a culture of inclusion encourages innovation and that this in turn drives agility and value for our employees, partners, and customers.
Values: Bold – Be courageous and Innovative; Agile – Act thoughtfully, move quickly. Engaged – Show up passionately committed. Impactful – Focus on the outcome. United – Work together to win.
Job Description
The Role
The Marketing Manager will be a strategic partner with field sales and business development teams, building a healthy sales pipeline. You will be responsible for the strategy, planning and execution of marketing activities including but not limited to events, digital campaigns, media relations, webinars, customer stories capture, partner events, etc. A passion for delivering pipeline generating programs across multi-channel marketing, operating both strategically and hands on – such as knowledge of implementing LinkedIn Paid Ads strategy, Social Selling via LinkedIn Sales Navigator, and driving social employee advocacy programmes.
The role includes managing and executing all logistics for marketing field activities. The candidate should have the ability to manage multiple projects simultaneously, with an eye for detail and a willingness to work together as a team to meet our deadlines and lead generation goals. The right person will also be able to provide input into the programme strategy, conceiving of new ideas to increase effectiveness as part of the overall MicroStrategy go-to-market platform. We are looking for an individual who will not just want to execute tasks across multiple projects but also take on a leadership role. This role will require multi-matrix partnering across different teams such as sales, customer success, sales engineering, as well as across different marketing functions including corporate headquarters to take corporate campaigns and optimise to meet regional requirements.
Day To Day Responsibilities
Working with sales leadership to build and execute go-to-market strategy
Work in cross-functional teams and collaborate closely with sales, business development and others in planning, development, execution, and measurement of field marketing activities delivering to pipeline targets and KPIs
Take ownership of field marketing program, including events, sponsorships, paid media, webinars, brand awareness campaign, online campaigns and more, to showcase customer success and demonstrate the value of MicroStrategy to support customer retention and new customer acquisition
Ensure collaborative feedback from sales leadership is delivered back to global marketing to drive alignment of regional marketing investment to sales
Provide guidance on marketing messages and campaign development to ensure effectiveness. Work with regional and global marketing and cross functional peers to ensure relevant solution messaging in the local context
Plan and align joint marketing with our key partners
Facilitate and track lead distribution and follow up activities with sales and business development teams
Track and report campaign metrics as well as overall ROI
Manage project timelines, quality, resources, and budget to plan, which may include the management of external agencies
Manage and update website with local assets (manage translations)
An entrepreneurial, agile, and creative mindset is required for success in this role:
Self-starter, with a flexible attitude, experience working in a fast-paced environment
Strong project management and organisation skills with the ability to prioritise multiple projects, across three different countries and teams, to meet deadlines
Team oriented, with a natural talent for partnering with sales and pre-sales, focused on overcoming obstacles and having the humility and confidence to put team success first
Problem solver and influencing skills – able to creatively negotiate and partner with internal and external stakeholders
International outlook – appreciation for different cultures and local market dynamics to partner with the teams in France and Belgium.
Qualifications
Required Experience
8+ years marketing experience – experience in B2B tech companies; cloud platform and/or SaaS markets is preferred
Strong event background and execution experience
Fluent oral and written skills in French and English required, a second European language is a plus
Experience in working within a customer focused sales environment with an understanding of sales channels and market segments
Degree educated or equivalent academic/work experience
Desirable Experience And Skills
CRM: Salesforce
Microsoft Products: Outlook, Word, PowerPoint, Excel
Marketing Automation: Marketo
Sales Tools: LinkedIn Sales Navigator
Desirable experience Google Analytics, Content Stack, Cvent, Zoom webinars, Wrike
Additional Information
MicroStrategy is an Equal Employment and Affirmative Action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, veteran status, sex age, genetic information, or any other legally protected basis.
Niveau hiérarchique
Manager
Type d’emploi
Temps plein
Fonction
Technologies de l’information
Secteurs
Services et conseil en informatique et Développement de logiciels
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