Quentin Vandegucht

Global vs. Local 🌏 📍 Finding the right communications strategy for an expanding brand is no easy task. But if there is someone who has mastered this balancing act, it’s the team at Qonto. Most people in France will know them as a prime example of successful scaling from start-up to scale-up to unicorn status 🦄 We have invited Benjamin Romberg, Head of Global Comms, to take a closer look at Qonto’s expansion in Europe and to Germany in particular. Benjamin, in conversation with Andrea Vaugan, explains the importance of finding the right balance between a global and localized communications and PR strategy for long-term success of a growing company. Have a listen of the interview to find answers to the following questions: ✅ TIMING: At what point in your expansion journey should you take things to the next level and hire senior comms professionals? ✅ GROWTH: What are concrete communication goals that support the company’s growth? ✅ SETTING UP: How can you build up on an existing brand image and simultaneously localize comms and branding? What do you think of the episode? Feel free to leave your feedback here or by contacting us directly. (Links to podcast platforms in the comment) #gotogermany #podcast #businesspodcast #internationalexpansion #gotomarket #localization #comms #brand

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🚀 Exciting Case from Publicis Media France & Utiq They tested a stable identifier for a 3 weeks campaigns and have revealed some fascinating insights: 🔍 Key Findings: - Chrome accounts for 93% of third-party cookies available in the in the campaign. - Even in a fully third-party cookie-compatible environment, only 53% of impressions contain a third-party cookie. - Notably, 19% of Chrome impressions are already without third-party cookies. - 45% of the users of an unnamed probabilistic identifier renewed - 14% of third-party cookies renewed These findings indicate that the stability of the probabilistic identifier is much lower than third-party cookies, leading to reduced scale and precision in targeting. Thanks Jean-Baptiste Rouet & team for sharing these insights! For those interested in the full article, it's available in French and can be found in the comments below. #DigitalAdvertising #AdTech #PublicisMedia #Utiq #cookieless #ThirdPartyCookies

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CTV has proven to be one of the fastest-growing channels in digital advertising. 📈 Have you missed what all the fuss is about? No worries, we’ve (well, Pierre Wingren, to be honest) got you covered. Read this CTV insight and become a CTV expert in no time. ✅

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More sustainable online advertising campaigns are possible. In this case study, we share how we worked with Havas and Havas City Nantes to identify targeted adjustments to help them cut their campaign emissions by an average of 25%, while still reaching their campaign goals of high visibility and CTR. Learn more 👉 https://lnkd.in/eQAzNq9D #Sustainability #Advertising #Programmatic

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When brands get their first market mix results, marketers are rarely suprised by the contribution of channels like TV or Radio. But they are very often pleased that they now have the proof that supports the investment. This article from Claire Fenner at Atomic 212 (a Mutinex partner agency) highlights why TV isn’t dead and why brands ignore market mix at their peril.

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The intersection between great branded content (the creative) & the outcome (the measurement & access to great performance data) is what TAKUMI 3.0 is all about! #influencermarketing #roas #mediabuying #brands #agencies #creatoreconomy #data #measurement #socialmedia

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How do contextual creatives enhance brand impact & engage audiences more effectively? 🎯 In this new episode of Contextual Experts, our #Seedtaggers delve into the realm of contextual creatives, highlighting their crucial role in empowering brands to optimize impact & significantly boost engagement. Meet our #experts: 🌟 Laura Couderc, Design Team Lead France & Benelux  🌟 Fernando Pascual, VP of Design  🌟 Virginia Veros, Design Team Lead USA, MENA & India  🌟 Silvia Blázquez, Design Team Lead Spain, Germany Watch the full episode: https://hubs.li/Q02FzmYS0 #ContextualAdvertising #ContextualExperts #ContextualCreatives #AdTech

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🎬 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐂𝐨𝐦𝐢𝐧𝐠: 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐁𝐢𝐠 𝐌𝐨𝐯𝐞 𝐨𝐧 𝐏𝐫𝐢𝐦𝐞 𝐕𝐢𝐝𝐞𝐨 Amazon announced it will roll out three new ad formats for Prime Video later this year, and here's what you need to know: 🛑 Pause Ads: When you pause a video, a translucent overlay ad will appear on the screen. This ad allows you to directly add the promoted product to your Amazon cart. 🛍️ Shoppable Carousels: During ad breaks, a lineup of products will be displayed. Viewers can then interact with these ads and browse the products. 🧠 Brand Trivia: While watching TV shows, movies, and live sports, viewers can participate in trivia games. By answering questions, they can earn rewards like Amazon shopping credits. 🤔Why This Matters for Marketers: While platforms like Hulu and YouTube have used interactive ads, Amazon’s new formats show that ads must be engaging, interactive, and integrated with content, rather than just static banners. Marketers need to take note when designing ad creatives for their brands! What are your thoughts on these new ad formats?  Let us know in the comments! #AmazonPrime #Streaming #Advertising #CustomerExperience #DigitalMarketing #Future #Marketing

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"Rolling out a long-term advertising strategy creates a 'first-mover advantage' that other brands will be scrambling to recreate." Managing Director of Samsung Ads APAC Alex Spurzem, spoke to Campaign US as part of their Global Forecast report (released last week) for Q2 2024. This report examines the challenges the Tech Industry faced in 2023, and how different companies and territories are resolving these challenges in 2024. Along with other company leaders across the Asia Pacific, Alex discusses the value of re-evaluating budgets, and shifting more resources into long-term advertising strategies rather than simply cutting them. To find out how to access the full report, click here: https://lnkd.in/gaCfUAW4

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Viral on TikTok? There's no magic formula, but authenticity is key! 🗝️ Brands that nail the TikTok game are those that seamlessly blend into the platform's culture, delivering creative and relatable content. Forget high-end ads, think casual and organic vibes. Want to strike the right TikTok chord and build meaningful connections? Get in touch with us to learn how we can help! 🚀 Read the full blog post on our website https://lnkd.in/eERxWwA2 #Favoured #TikTokMarketing #AuthenticityIsKey

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Watch our exclusive sneak peek behind the scenes from our GA4 Summit live from Havas Village London. Learn how to future-proof your business and get the most out of GA4 in a post-cookie world. At the live event, our experts, Jimmy McCann and Paul Shearing, shared their insights into the best ways to navigate complex data privacy and compliance regulations. In the session, we covered: 1. Understanding why you need to collect better-quality data 2. Using first-party data to enhance and enrich your measurements 3. Activating your enriched data to improve your marketing performance 4. Learning how data models are applied and why they improve raw data Stay ahead in the post-cookie era with actionable tips and expert advice. Click here to learn more. 👇 https://ow.ly/uePF50R34yK #GA4Summit #GoogleAnalytics #DigitalStrategy #GA4

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These 3 topics had ad industry leaders buzzing at #Cannes Lions this year! *Champagne not included🥂 1. Artificial Intelligence: #AI dominated discussions, showcasing its quickly evolving role in digital marketing. Key players unveiled AI-driven strategies and products, highlighting unique applications and signaling that AI is here to stay in #digitaladvertising. 2. CTV & Measurement: Connected TV was a major focus, with new data solutions and video currencies emerging to optimize #CTV budgets and enhance audience targeting. Discussions around CTV stressed the importance of improving measurement solutions in the channel's #cookieless environment. 3. Sustainability: GARM (WFA) and the Ad Net Zero US Global Media Sustainability Framework set the tone for discussions around carbon emissions in digital ad campaigns. Experts highlighted the need for speedy adoption of greener practices and framed #sustainabiltiy as a win-win initiative. And check out this recap from Ad Age for a deeper dive into everything Cannes. https://lnkd.in/ecfQtECT

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36% of global CMOs are looking to AI for ad personalisation. AI-powered tools, like the AMA Studio, allow for hyper-personalisation at scale. Advertisers can create thousands or millions of pre-optimised creative versions that are served via a single VAST tag 🏷 https://lnkd.in/eE3FGgvz #AudioAI #AudioAdvertising #DynamicCreative #Personalisation

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Join us to our first DMK Tribe community Masterclass: LinkedIn Mastery in One Hit🤩 Meet one of our special speakers: Mony CHHIM Mony is the most influential LinkedIn Ads expert in France. He frequently speaks on stage with top companies like LinkedIn France 💙 He helped 45+ companies - from start-up to enterprise - increase their pipeline and revenue through full-funnel LinkedIn Ads campaigns. In this exclusive 2-hour LinkedIn Masterclass, you’ll gain invaluable tools to optimize your LinkedIn profile and presence, both as a professional and for your company🫶👀. Reel edit: Kertu Russak #dmktribe #marketigdigital #community #lisbon #linkedin #personalbrand #LinkedInAds #professionaldevelopment

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