Pascal PERRY - 帕斯卡

Nice, Provence-Alpes-Côte d’Azur, France Coordonnées
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    Conseil marketing, Optimisation pour les moteurs de recherche (SEO), Marketing sur les moteurs de recherche (SEM), Marketing digital, Études de marché, Marketing de contenu, Génération de leads, Marketing sur les réseaux sociaux, Stratégie de contenu et Publicité

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  • Technology Evaluation Centers

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Licences et certifications

Expériences de bénévolat

  • Graphique Pascal Perry Digital Consulting

    Motivational Interview Panelist & Coach

    Pascal Perry Digital Consulting

    - aujourd’hui 13 ans 7 mois

    Formation

    As a motivational interview panelist at business schools and preparatory schools:
      • Debating, adjusting, and agreeing upon interview questions in pre-interview briefing
      • Reviewing the candidate's application and interview questions prior to the interview
      • Assessing business school candidates on their autonomy, relatedness, and confidence
      • Carrying out evaluation of students' pre-recorded presentation videos
      • Ensuring consistent scoring by spotting biases (first…

    As a motivational interview panelist at business schools and preparatory schools:
      • Debating, adjusting, and agreeing upon interview questions in pre-interview briefing
      • Reviewing the candidate's application and interview questions prior to the interview
      • Assessing business school candidates on their autonomy, relatedness, and confidence
      • Carrying out evaluation of students' pre-recorded presentation videos
      • Ensuring consistent scoring by spotting biases (first impression, similarity, halo, stereotyping)

    As a motivational interview coach, I help students:
      • Ace motivational interviews with the most basic, bullet-proof method
      • Discern the interviewer's genuinely helping hand unduly perceived as a butcher's axe
      • Leverage simple non-verbal and linguistic hypnotic weapons to covertly lead the interview
      • Devise unconscious ways to astutely bias the interview process
      • Stay under the interviewer's radar by learning how to always be authentic

  • Graphique Nice Hockey Côte d'Azur (NHCA)

    Youth Ice Hockey Off-Ice Official

    Nice Hockey Côte d'Azur (NHCA)

    - aujourd’hui 13 ans

    Enfants

    Create a positive, safe, and fair ice hockey environment for all participants while enforcing League policies, procedures, and officiating directives.

    Ice hockey off-ice official duties encompass several roles before, during, and after the games:
    • Assisting on-ice officials on their ruling
    • Official scorekeeper, spotter, game timer, and penalty timer at the score table
    • Responsible for the rink, goals and nets, limit lines, spectator and media restriction and safety
    •…

    Create a positive, safe, and fair ice hockey environment for all participants while enforcing League policies, procedures, and officiating directives.

    Ice hockey off-ice official duties encompass several roles before, during, and after the games:
    • Assisting on-ice officials on their ruling
    • Official scorekeeper, spotter, game timer, and penalty timer at the score table
    • Responsible for the rink, goals and nets, limit lines, spectator and media restriction and safety
    • Enforcing post-pandemic sanitary rules within the facilities

  • Graphique Nice Hockey Côte d'Azur (NHCA)

    Youth Ice Hockey Team Co-Manager

    Nice Hockey Côte d'Azur (NHCA)

    - 6 ans

    Enfants

    As Team Co-Manager, assisted the U11-U17 teams and the head coach at their home and away games throughout the season, including:

      • Liaise with all team members, parents, coaches, administrators, and officials to ensure
        expectations, commitments, rules, training/competition dates and times are all agreed upon
      • Prevent and adjudicate any problems that may arise amongst team members, parents,
        coaches, hosts, and supporters

    Furthermore, as Game Day Operations…

    As Team Co-Manager, assisted the U11-U17 teams and the head coach at their home and away games throughout the season, including:

      • Liaise with all team members, parents, coaches, administrators, and officials to ensure
        expectations, commitments, rules, training/competition dates and times are all agreed upon
      • Prevent and adjudicate any problems that may arise amongst team members, parents,
        coaches, hosts, and supporters

    Furthermore, as Game Day Operations Coordinator, I also:

      • Welcome and take care of visiting teams
      • Install, configure, and run the time/score board and console for home games
      • Plan and arrange transportation, accommodation, and catering for away games
      • Meet all welfare and safety requirements for the teams
      • Organize first aid

    Help the club explore skills enhancement options (SEO) for young ice hockey players inspired by best practices implemented in ice hockey skills enhancement camps in USA and Canada.

    One of the most interesting parts of being a volunteer for a youth sport association is to devise solutions to both fortunate and unfortunate scenarios, in a calm and efficient manner, for a group of eager 9-to-17 year olds.

  • Graphique Coopérative de travailleurs actionnaire (CTA) de TEC

    President and Co-founder

    Coopérative de travailleurs actionnaire (CTA) de TEC

    - aujourd’hui 21 ans

    Autonomisation économique

    • Orchestrated co-op foundation and employee buyout (EBO)
      • Ensure effective organizational planning
      • Align decisions and their execution to the co-op’s mission and purpose
      • Manage co-op membership contributions
      • Devise future investment strategies and monitor their performance
      • Orchestrate seasoned equity offerings (SEO)
      • Reinforce the co-op's image both internally and publicly
      • Promote the cooperative model before public bodies and private…

      • Orchestrated co-op foundation and employee buyout (EBO)
      • Ensure effective organizational planning
      • Align decisions and their execution to the co-op’s mission and purpose
      • Manage co-op membership contributions
      • Devise future investment strategies and monitor their performance
      • Orchestrate seasoned equity offerings (SEO)
      • Reinforce the co-op's image both internally and publicly
      • Promote the cooperative model before public bodies and private organizations
      • Lobby government bodies before enactment of new laws impacting the cooperative model

Publications

  • Competuition: Teach Competition to Your Procurement Process

    -

    How to acquire tangible and immaterial assets from sources in a fair and open environment? Competitive procurement ensures—beyond fairness, impartiality, transparency, and suitability to corporate practices—the highest level of openness, best suitability of the requested assets and services, and maximized return on investment (ROI)...

    See publication

  • Federal Procurement Essentials: Sealed Bidding

    -

    Sealed bidding is the procurement method that selects the best value as the lowest priced technically acceptable (LPTA) offer by inviting prospective providers to submit offers (called sealed bids) in response to an invitation for bid (IFB). Selling to the government can bring new life to contract winners—particularly small and medium businesses—that can grow from scratch to a profitable bottom line...

    See publication

Cours

  • Acquisition & Management - Acquisition Ethics

    CLM003

  • Acquisition & Management - Commercial-Off-The-Shelf (COTS) Acquisition for Program Managers

    CLM025

  • Acquisition & Management - Cost Estimating

    CLM016

  • Acquisition & Management - Improved Statement of Work

    CLM031

  • Acquisition & Management - Procurement Fraud Indicators

    CLM049

  • Acquisition & Management - Risk Management

    CLM017

  • Acquisition & Management - Work-Breakdown Structure

    CLM013

  • Business - Cost Risk Analysis Introduction

    CLB024

  • Business - Earned Value Management

    CLB016

  • Business - Performance Measurement Baseline

    CLB017

  • Business - Software Cost Estimating

    CLB023

  • Computer Networks

    -

  • Contracts - Competition Requirements

    CLC055

  • Contracts - Contract Negotiation Techniques

    CLC047

  • Contracts - Contract Source Selection

    CLC007

  • Contracts - Contract Terminations

    CLC006

  • Contracts - Organizational Conflicts of Interest

    CLC132

  • Contracts - Past Performance Information

    CLC028

  • Contracts - Sealed Bidding

    CLC003

  • Contracts - Services Acquisition

    CLC013

  • Contracts - Simplified Acquisition Procedures

    CLC005

  • Contracts - Sole Source Proposal Technical Evaluations

    CLC063

  • Digital Marketing

    -

  • Engineering & Technology - Capability Maturity Model-Integration (CMMI)

    CLE063

  • Engineering & Technology - Lean Six Sigma for Manufacturing

    CLE007

  • Engineering & Technology - Outcome-Based Performance Measures

    CLE016

  • Engineering & Technology - Technical Reviews

    CLE003

  • Federal Acquisition - Buy American Act

    FAC016

  • Federal Acquisition - Certificate of Competency Program

    CLC007

  • Federal Acquisition - Competition in Contracting Act (CICA)

    FAC008

  • Federal Acquisition - Cost Analysis

    FAC026

  • Federal Acquisition - Price Analysis

    FAC021

  • Google Enterprise Search Engine Optimization (SEO) Guidelines

    -

  • Harvard Business School - Budgeting

    HBS401

  • Harvard Business School - Decision Making

    HBS409

  • Harvard Business School - Managing Difficult Conversations

    HBS301

  • Harvard Business School - Negotiating for Results

    HBS302

  • Harvard Business School - Persuading Others

    HBS432

  • Harvard Business School - Writing Skills

    HBS444

  • Logistics - Diminishing Manufacturing Sources and Material Shortages (DMSMS)

    CLL201

  • Logistics - DoD Supply Chain Fundamentals

    CLL037

  • Logistics - Preventing Counterfeit Electronic Parts from Entering the DoD Supply System

    CLL032

  • Machine Learning (ML)

    -

  • Mapping with Google Maps and Google Earth

    -

  • Microeconomics Principles

    -

  • Microsoft Windows Server Network Infrastructure | Infrastructure-based Search Engine Optimization (SEO) for better ranking in Google search engine result pages (SERP)

    -

  • Requirements - Analysis of Alternatives

    CLR151

  • Requirements - Capabilities-Based Assessment

    CLR250

  • Requirements - Developing Requirements

    CLR252

  • Writing in the Sciences

    -

Projets

  • Sustainable Impact Projects (SIP)

  • Buzz Linkyear —"To the link and beyond"

    "There is no truth. There is only perception" —Gustave Flaubert

    Help people grow their contact network on LinkedIn from 0 to 1,000+ in 7 days... and beyond!:
       • Define key performance indicators (KPI)
       • Elaborate strategies to target their audience
       • Revamp their profile
       • Write the right content
       • Target the right audience
       • Script cold, warm, and hot outbound connection requests
       • Elicit inbound connection requests
       • Optimize endorsement…

    "There is no truth. There is only perception" —Gustave Flaubert

    Help people grow their contact network on LinkedIn from 0 to 1,000+ in 7 days... and beyond!:
       • Define key performance indicators (KPI)
       • Elaborate strategies to target their audience
       • Revamp their profile
       • Write the right content
       • Target the right audience
       • Script cold, warm, and hot outbound connection requests
       • Elicit inbound connection requests
       • Optimize endorsement of skills
       • Minimize friction
       • Measure performance

  • Gregarious Inversed Pivoted Document Length Normalization

    - aujourd’hui

    Researched, developed, experimented, and implemented methods to:

      • Inverse the penalty assigned to long documents by the pivoted document length
        normalization formula (TF-IDF) while keeping the benefits of normalization

      • Refine the pivotal member of the formula to factor in the similarity of the document
        length behavior to the average behavior in the document corpus, by referencing the
        standard deviation rather than the mere average of the document…

    Researched, developed, experimented, and implemented methods to:

      • Inverse the penalty assigned to long documents by the pivoted document length
        normalization formula (TF-IDF) while keeping the benefits of normalization

      • Refine the pivotal member of the formula to factor in the similarity of the document
        length behavior to the average behavior in the document corpus, by referencing the
        standard deviation rather than the mere average of the document length

      • Find the optimal balance between stiffness and tensileness of elastic modulus by
        Lamé-parametrizing the elements of the gregarious inversed TF-IDF formula

  • Generating Long-Tail SEO Keywords from Document Corpora

    Devised and executed a Search Engine Optimization (SEO) strategy based on Natural Language Processing (NLP) functions of the Apache Lucene library:

      • Indexed structured and non-structured document corpora
      • Generated and qualified lists of n-grams based on SEO potential
      • Used n-grams as SEO keyword combinations to ensure higher findability of documents

  • Agrément de fournisseur officiel du gouvernement américain

    - aujourd’hui

    Ai ouvert à la société les marchés publics américains en menant à terme le processus fastidieux d'agrément de la société comme fournisseur officiel du gouvernement américain.

    Maintiens annuellement la validité de l'agrément pour permettre la soumission de réponses aux appels d'offres encadrés par la Federal Acquisition Regulation (FAR), le code des marchés publics du gouvernement fédéral américain.

    See project

  • Boosting Google Ads Revenue with Higher Quality Score

    - aujourd’hui

    Boosting Google AdWords revenue by improving ad and site quality score based on performance of SEO keywords:

      1/ Improving ad quality score for multiple Google AdWords accounts through the advertising
          value stream (relevant ad, keyword, and landing page):

          • Google AdWords Quality Score calculation and measurement
          • Quality Score gap analysis
          • Reaching a high Quality Score
          • Maintaining a high Quality Score
        
      2/ Improving…

    Boosting Google AdWords revenue by improving ad and site quality score based on performance of SEO keywords:

      1/ Improving ad quality score for multiple Google AdWords accounts through the advertising
          value stream (relevant ad, keyword, and landing page):

          • Google AdWords Quality Score calculation and measurement
          • Quality Score gap analysis
          • Reaching a high Quality Score
          • Maintaining a high Quality Score
        
      2/ Improving website quality on which Google AdWords ads appear by tailoring
          landing page experience to users' needs:

          • Relevant content
          • Trustworthiness
          • Ease of navigation
          • Best practices for designing a mobile site (HTML, WAP, XHTML, CHTML, and WML)

  • Implementing Information Retrieval (IR) Systems with Enterprise Search Platforms (ESP)

    - aujourd’hui

    Built information retrieval (IR) systems by implementing different enterprise search platforms (ESP) to support unusual SEO tactics, including:

       • Microsoft Index Server (MIS)
       • Microsoft Search Server (MSS)
       • FAST Search & Transfer (Microsoft FAST ESP, Microsoft FAST Search Server for SharePoint)
       • Google Search Appliance (GSA) and Google Mini
       • MaxxCAT search appliance
       • Antidot Information Factory (AIF) and Antidot Finder Suite (AFS)
       •…

    Built information retrieval (IR) systems by implementing different enterprise search platforms (ESP) to support unusual SEO tactics, including:

       • Microsoft Index Server (MIS)
       • Microsoft Search Server (MSS)
       • FAST Search & Transfer (Microsoft FAST ESP, Microsoft FAST Search Server for SharePoint)
       • Google Search Appliance (GSA) and Google Mini
       • MaxxCAT search appliance
       • Antidot Information Factory (AIF) and Antidot Finder Suite (AFS)
       • OpenSearchServer
       • HP Autonomy IDOL server and Retina
       • SAP NetWeaver Enterprise Search, SAP NetWeaver AS ABAP Search Services, and TREX
       • Endeca (Oracle)
       • Ultraseek Search Server (renamed Inktomi Enterprise Search)
       • Apache Lucene and its derivative applications Solr, ElasticSearch, and Nutch

    Executed advanced enterprise search optimization (ESO) strategies at each step of the information retrieval process:

       • Structured data gathering (business objects in databases)
       • Unstructured data gathering (documents, messages, images, video and audio files)
       • Content extraction (filters, interfaces, connectors)
       • Normalization (tokenization, stemming, lemmatization, standardization)
       • Processing (lexical, syntactic, semantic)
       • Enrichment (meta data, triple store)
       • Indexing (partitioning, delta index)
       • Querying (interpretation, ranking)
       • Presentation (user interface, pagination, faceting, suggestion)
       • Evaluation (recall, precision, search analytics, relevance benchmark, log analysis)
      

  • Augmentation des revenus Google AdSense

    - aujourd’hui

    Ai augmenté les revenus provenant de Google AdSense au dessus de la barre des 100 000$ par an.

Prix et distinctions

  • 1992 McDonald's All-Star Winner

    McDonald's

    Won the 1992 nation-wide head-to-head employee contest. Contestants were scored on how good a job they did at each of the 3 facets of the job (front counter, lobby, and kitchen).

    As top finisher, I took home a medal, a trophee, a gift card, and an expense-paid journey under the sun for 2.

Résultats d’examens

  • Computer Networks

    Résultat : 97.5%

    • Understanding of protocol layering (physical, link, network, transport, application)
      • Computing data rate, packet size, transmission delay, propagation delay, and latency
      • Recomposing bit strings encoded using methods such as bit stuffing and Hamming code
      • Understanding Stop-and-Wait, Automatic Repeat Query (ARQ), ICMP, wireless vs wired links
      • Calculating spanning trees, shortest paths, Equal-Cost Multi-Path (ECMP)
      • Implementing Classless Inter-Domain Routing…

      • Understanding of protocol layering (physical, link, network, transport, application)
      • Computing data rate, packet size, transmission delay, propagation delay, and latency
      • Recomposing bit strings encoded using methods such as bit stuffing and Hamming code
      • Understanding Stop-and-Wait, Automatic Repeat Query (ARQ), ICMP, wireless vs wired links
      • Calculating spanning trees, shortest paths, Equal-Cost Multi-Path (ECMP)
      • Implementing Classless Inter-Domain Routing (CIDR), Network Address Translation (NAT)
      • TCP and IP automata, TCP vs UDP, slow start, Additive Increase Multiplicative Decrease (AIMD)
      • Maximizing network utilization with optimal sliding window and congestion sliding window

  • Interactive Programming in Python

    Résultat : 100%

    • Rock-Paper-Scissors-Lizard-Spock
    • Guess the Number
    • Stopwatch
    • Pong
    • Memory
    • Asteroids

  • The Fundamentals of Hotel Distribution

    Résultat : 92.3%

    • Importance of distribution and revenue management for hotel profitability
      • Assessment of the opportunity for hotels to work with a new OTA
      • Electronic marketing techniques to use to generate additional traffic in the short run
      • Assessment of a hotel's presence on Booking.com

  • Mobile App Analytics Fundamentals

    Résultat : 100%

    • Completed video, text lessons, and practice activities
    • Undertook suggested hands-on projects
    • Passed all the 4 MCQ exams

  • Mapping with Google Maps and Google Earth

    Résultat : 100%

    • Completing video and text lessons, practice activities, and suggested hands-on projects
       • Creating a map that communicates geographical information using Maps Engine Lite
       • Creating a Google Earth tour (KMZ file) of five locations to tell a story

  • Microeconomics Principles

    Résultat : 100%

    • Understanding consumer and producer behaviors
       • Analyzing different types of market structures (monopoly, oligopoly and competitive markets)
       • Solving a wide aspect of policy questions
       • Applying economic principles to daily life

  • Principles of Effective Writing

    Résultat : 93%

    • Applying the principles of good writing
       • Writing faster and with less anxiety
       • Formatting a scientific manuscript
       • Dealing with the issues in publication
       • Completing peer reviews, commentaries, and opinion pieces

Langues

  • English

    Bilingue ou langue natale

  • French

    Bilingue ou langue natale

  • Finnish

    Notions

  • Spanish

    Capacité professionnelle générale

  • Italian

    Notions

  • Chinese

    Notions

  • Romanian

    Notions

  • Russian

    Notions

  • Czech

    Notions

Organisations

  • Coopérative de travailleurs actionnaire (CTA)

    Président co-fondateur

    - aujourd’hui

    Organisation coopérative à gouvernance démocratique d'employés qui met à disposition de leur société des capitaux privés lui permettant de consolider ses fonds propres dans le but d'assurer sa croissance et la pérennité de ses emplois.

  • Technology Evaluation Centers (TEC)

    Co-fondateur

    - aujourd’hui

    Technology Evaluation Centers, Inc. (TEC) aide les entreprises privées et organismes publics désireux d'acheter un progiciel de gestion (ERP, CRM, SCM, ...) à diminuer les coûts, risques et délais inhérents à la complexité du processus de gestion d'appels d'offres. A cette fin, TEC propose à ses clients un système informatisé d'aide à la décision (SIAD) leur permettant d'évaluer et de comparer plus rapidement et efficacement les solutions du marché, puis d'identifier celle qui correspond le…

    Technology Evaluation Centers, Inc. (TEC) aide les entreprises privées et organismes publics désireux d'acheter un progiciel de gestion (ERP, CRM, SCM, ...) à diminuer les coûts, risques et délais inhérents à la complexité du processus de gestion d'appels d'offres. A cette fin, TEC propose à ses clients un système informatisé d'aide à la décision (SIAD) leur permettant d'évaluer et de comparer plus rapidement et efficacement les solutions du marché, puis d'identifier celle qui correspond le mieux à leurs besoins fonctionnels, techniques et métier —et ce en toute impartialité, c'est-à-dire en préservant le processus décisionnel des sirènes du marketing des éditeurs de progiciels.

  • Softimage

    Analyste Internet

    -

    Société canadienne éditrice de logiciels d'animation 3D dont les produits ont été utilisés pour réaliser les effets spéciaux de films tels que Jurassic Park, Titanic, Le 5e élément, Matrix, Starship Troopers, pour n'en nommer que quelques uns. Softimage a été la toute première société que Microsoft a acquise dans son histoire, puis a été revendue à son concurrent américain Avid Technology, pour finalement voir ses produits d'animation 3D vendus à Autodesk.

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