Morgan COLIN

Interesting WWD article from fashion ecom entrepreneurs Matches.  3 messages : retail is detail, fashion is about numbers but it is not sufficient, retail fashion is about knowing your customer and selling full price. The magic and the logic : magic of the customer experience, the logic of an e-commerce business... https://lnkd.in/dmYNtQby

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Market2024: NO.7 Poll Summary: Picking the Perfect Pair - Favorite Eyewear Frame Materials 🤓👓 Acetate: 57 votes (57%) 🎨✨ Plastic: 24 votes (24%) 💪🌈 Metal: 17 votes (17%) ����🛠️ Other: 8 votes (8%) 🌿🚀 Acetate leads the style race with a 57% vote for its chic look and comfy wear. Plastic isn't far behind, showing its true colors with affordability and variety. Metal makes a sturdy statement, flexing with sleekness and strength. And those curious 'Other' materials? They hint at an appetite for innovation and eco-friendliness in frame fashion. From the optics expert's view 🧐, it's clear: material matters! Acetate's hypoallergenic touch and plastic's playful vibes contrast with metal's timeless appeal. With eco-conscious choices on the rise, there's room to grow for greener materials 🌱🌍. Eyewear aficionados, take note: Flexibility, fashion, and a nod to nature are key ingredients for tomorrow's top trends. Here's looking at you, future of frames! #StyleSpectrum #Eyewear #Ecofriendly #Market2024 #FashionForward #Frames

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THE FUTURE IS IN THE PAST Fast Fashion is killing the planet! You are spot on - the world cannot afford fast fashion - it’s horrendous it has to stop It is our duty as fashion leaders and lovers to only buy from the most sustainable brands It was lovely to meet with you Fanny Moizant at the LGT event last weekend Stuart Trevor, the founder of All Saints, set out to build the world’s most sustainable brand, starting with a clothing brand that doesn’t produce any clothing. Asked many times about building another All Saints; 'There are far too many clothes in the world already, the last thing the world needs is another clothing brand - but what about a clothing brand that doesn’t produce any clothes?' Stuart Trevor RE-WIND - reimagined vintage clothing RE-SET - repurposed dead stock fabric & garments. RE-PLAY - re developed range of essentials from stock in recycled/GOTS certified organic cotton. The eponymous new brand is STUART TREVOR, an amazing range of clothes from recycled clothing or dead stock fabric. 'Our clothes are reworked, rebranded, cut up, distressed, and reimagined with care - patched, printed, hand painted, sprayed, washed and embroidered, often with “less is more” in mind.' There’s a huge supply of vintage clothing ready to be given new life, millions of metres of “dead stock” fabric either lying around in fabric mills or ending up in landfill. 'We want to turn this 'dead stock' into 'living stock'. Check out the collection at stuarttrevor.com #fastfashion #circulareconomy #recycle #upcycle #designer #vintage #vintagestyle #preloved #planet #love #fun #future #past #

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What trends are evident in these pictures? ⚽ David Beckham x Hugo Boss 🎸 Pharrell William x Louis Vuitton 🎾 Roger Federer and Rafael Nadal x Louis Vuitton 🏆 Cristiano Ronaldo and Lionel Messi x Louis Vuitton 🏠 Loro Piana Interior “A Tribute to legendary Milanese architect and designer Cini Boeri”  🎭 ⚽ Collaborations between artists and fashion brands are not new, as art and fashion have long been intertwined. But we see the strategic approach of luxury brands has expanded to a whole new level, encompassing sports, music, hotels, books, furniture ..., or more broadly, cultural pivots that are reshaping the luxury industry. These partnerships can range from advertising campaigns to social media sensations to strategic involvement in the design process. 🎼 This new direction spans a variety of aspects of life that capture people's interest. It leverages world-famous personalities' unique aesthetics and fan bases to attract consumers and build emotional connections with them – perhaps even investing in the products. 🎤 Brands are creating deeper links between culture, entertainment, and brand identity. This shift may be crucial for transforming into megabrands. However, how can we balance accessibility vs exclusivity? Desirability vs visibility? This is the ultimate challenge. What's your take on this? Share your thoughts in the comment. #luxury #culture #collaborations #luxurymarketing #brandstrategy #brandmanagement #hugoboss #louisvuitton

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Meta Smart Glasses Now Offer AI-Powered Style Advice ! Meta's innovative smart glasses, co-developed with Ray-Ban, are taking fashion to the next level with the introduction of AI-powered style features launched in April 2024. You can simply look in the mirror and ask your glasses for feedback on your outfit Imagine having a personal stylist whispering fashion wisdom in your ear (or rather, near your eye 😀 ). With a simple glance in the mirror, you can get feedback on your outfit or query the glasses for recommendations that complement a specific piece. Gone are the days of frantic outfit changes or lingering doubts 😂 . This innovative technology promises to revolutionize the way we approach fashion. https://lnkd.in/dATPQqiN

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Welcome to the third episode of our series on developing a customer-centric approach in the fashion industry! I’m Jean Bernier from AnniQ, your guide on this exciting journey. AnniQ is a customer-centric accelerator dedicated to helping businesses bridge the gap between their market and clients using data and artificial intelligence. In this episode, we’ll explore the key data sources that are vital for building a customer-centric fashion brand. In this video: 1. Introduction to Key Data Sources: Discover the fundamental data sources that every fashion brand should leverage to understand their customers better. From billing data to social media insights, we cover it all. 2. Billing Data and Customer Behavior: Learn how your billing data can be a goldmine for understanding customer behavior and predicting future trends. We'll discuss how to structure and analyze this data effectively. 3. Digital Footprints: Dive into the importance of data from your website, social media, and conversational channels. Understand how these sources provide a real-time glimpse into your customers' preferences and activities. 4. Integrating Data for Insights: See how combining different data sources can give you a comprehensive view of your customers, enabling you to make informed decisions that enhance their experience. 5. Real-World Applications: Get inspired by examples of successful fashion brands that have harnessed these data sources to build a robust customer-centric strategy. Why Watch? * Gain Comprehensive Knowledge: Understand the various data sources available and how to use them effectively. * Improve Customer Understanding: Leverage data to gain deeper insights into your customers' behavior and preferences. * Drive Strategic Decisions: Use integrated data to make strategic decisions that benefit your brand and your customers. Join the Journey This video is part of our comprehensive series on customer-centricity in the fashion industry. Make sure to watch the previous episodes if you haven’t already, and stay tuned for the next video where we’ll discuss how to support a customer-centric approach with disruptive technologies. Subscribe and Stay Informed Don’t miss out on the rest of our series! Subscribe to our channel and hit the notification bell to get updates on new videos. Book a Session with Me If you’re ready to take your fashion brand to the next level by leveraging data effectively, book a session with me. Let’s discuss how we can tailor these strategies to fit your specific needs and goals. Book a Session with Jean Bernier #Ecommerce #Retail #Commerce #Fashion #Data #Strategy #Business #ArtificialIntelligence #AnniQ https://lnkd.in/ecbRW5KR

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Market2024: NO.5 Poll Summary: Eyewear Essentials - Function or Fashion? 🤓✨ Function: 45 votes (75%) 🔧🔍 Fashion: 15 votes (25%) 🎨👑 A commanding 75% are team function, putting premium on how well their specs work and protect 👓🛡️. The style squad makes up 25%, choosing frames that showcase their flair and personality 🌟👗. Zooming in from the professional side, eyewear isn't just a vision aid but also a fashion statement. Functionality anchors eyewear's primary purpose, yet its design can reflect one's personal brand 🏷️💼. Brands, take note! Crafting eyewear that nails top-notch performance while riding the waves of style could win hearts... and eyes! 🏄‍♂️❤️ Balancing cutting-edge tech with trendy designs might just be your golden ticket 🎫🏆. #Functional #Fashion #Eyewear #Trends #Style #Comfort #Market2024 #Innovative

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🚨 Breaking News: France Leads the Charge Against Fast Fashion! 🚨 The French parliament has made history by passing a groundbreaking bill to curb the excessive development of low-cost, fast fashion products, particularly from Chinese manufacturers. This makes France the first country in the world to legislate restrictions on fast fashion. 🔹 Key Points of the Bill: Advertising Ban: New regulations will limit textiles and fashion advertising. Environmental Taxes: A levy starting with a €5 surcharge on fast fashion products next year, increasing to €10 by 2030, with a cap of 50% of the product's price. Anne-Cecile Violland of the French Horizons Party cited Shein as a typical example when submitting the proposal. According to French media, platforms like Shein and Temu have disrupted traditional retailers such as Zara and H&M by leveraging their flexible supply chains to outpace competitors. 💼 Impact on the Industry This legislation will significantly affect Chinese outbound brands like Shein and Temu and the extensive clothing and textile industry chains behind them. Foreign brands with suppliers in China, including Primark and Zara, will also feel the impact. Analysts suggest this disruption to the local retail market is a significant reason behind France's legislative action. As the first country to take such a bold step, France sets a precedent that could influence global fashion industry practices. What are your thoughts on this move towards sustainability and the future of fast fashion? Share your insights below! 👇 #FashionIndustry #FastFashion #Sustainability #Legislation #RetailIndustry #Shein #Temu #Zara #H&M #FrenchParliament #EnvironmentalImpact

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Market2024: NO.31 Poll Summary: Fashion's Impact on Eyewear Choice Poll Results: A Great Deal: 18 votes (🌟) Moderately: 11 votes (👍) Slightly: 6 votes (👌) Not at All: 7 votes (🙅‍♂️) Quick Take: Fashion plays a big role for many when picking eyewear, with 29 folks valuing style from a bit to a lot! 👓🎨 Advice: Shoppers: Mix it up! Choose frames that match both your style and comfort. 🎭👓 Retailers: Stock a variety of styles to cater to all fashion tastes. 🏬👀 Let's keep rocking those stylish frames! 🚀👓 #Eyewear #Fashion #StyleChoices #Market2024 #marketresearch

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Post 2 #VivaTech: LVMH's Dream Garden redefines omnichannel LVMH exhibit was a unique journey of tech, craftsmanship, innovation, and creativity from LVMH Maisons. After listening to speakers, immersing myself in panels, testing innovative experiences and discussing with startups nurtured within La Maison des Startups - LVMH, I'd like to highlight three unique experiences that stood out to me for their potential to enhance omnichannel journies through key principles. Louis Vuitton's Les Extraordinaires AI-Configurator is a transformation for client assistance: This AI-powered tool allows sales assistants to focus fully on clients while the AI handles product recommendations. Using Natural Language Processing (NLP), as Stephan Emanuely demonstrated to me, the AI configurator listens to the sales assistance, understands client preferences and generates personalised suggestions. This streamlines the purchasing process, facilitates upselling and cross-selling, and provides real-time information on product availability and lead times, enriching the client-sales associate dialogue for a more meaningful and efficient shopping experience. The rise of AI-powered recommendation tools, as seen in SEPHORA Store of the Future and Moët Hennessy's AI sommelier, showcased by Mélanie S., has transformed how consumers discover and engage with products. The LV AI-Configurator takes this trend to new heights. Loro Piana Digital Silhouette is transforming personalisation:  Bruno Grangeiro, IT innovation manager showed me the coolest try-on solution I came across at the conference. The journey starts with a scan to detect measurements. This data is processed by a generative AI algorithm, creating a doppelganger and a personalised digital lookbook of Loro Piana garments tailored to body shape. This tech enhances sales through better visualisation, increases engagement, and streamlines inventory management by understanding customer preferences. It is also a way to connect with younger audiences and foster deep storytelling (clients of the brand likely know their devotion to the amazing storytelling behind their world-class fabrics). Bvlgari's Allegra Mixology Co-Creation:  Generative AI mixology experience invites customers to become the "DJ" of their own fragrance journey. By blending various essences, customers co-create a unique scent that reflects their individuality. This interactive and personalised approach to fragrance selection elevates the experience from a mere purchase to a creative expression. I enjoyed discussing with Chiara Ambrosi how this experience contributes to a high conversion rate and the amazing artefacts that clients co-create with Bulgari. Congrats Ennio Piccirillo, MBA. These experiences collectively demonstrate LVMH's commitment to transforming retail into a personalised, engaging, and customer-centric journey. What was your favourite? #VivaTech2024 #Innovation #Omnichannel #LuxuryTech #RetailInnovation #FutureOfRetail #GenerativeAI

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Engagement with lab-grown diamonds is a topic close to my heart lately! It's essential to acknowledge that consumer preferences drive the market, not the other way around, regardless of brands' resistance. Gen Z and young consumers are leading the charge towards sustainability and ethical practices. Personally, I cherish and proudly wear both natural and lab-grown diamonds. At the end of the day, they're both real diamonds, so let's embrace them wholeheartedly instead of engaging in unnecessary debate. 💎 #Sustainability #EthicalFashion #Diamonds #LabgrownDiamonds

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Let's talk about our partner: Vestiaire Collective. The peer-to-peer marketplace is one of our favorites to shop pre-loved luxury fashion, but that's not why we're bringing them up. For Earth Day, they launched their 2024 Circularity Report, which revealed that neither consumers, nor the planet can afford fast fashion. Their consumer survey demonstrated that due to several factors (number of wears, resale value, etc.), brand new fast fashion items ultimately have a 33% higher cost-per-wear than the luxury pre-loved items available on Vestiaire Collective. You can read the full report below. It definitely gives you something to think about the next time you’re thinking about making a purchase… https://lnkd.in/dgNEE596 #sustainablefashion #fastfashion #futureoffashion

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Sustainable fashion: not only making conscious choices while shopping, but also focusing on longevity of your favourite items.🧵 Vestiaire Collective has just partnered with SOJO, clothing alteration and repair service. Why this partnership is a great example of sustainable values in fashion? 👗 Reliable, quick and high quality help. ♻️ A clear interest in maintaining clothes for longer rather than buying new ones. 🧥 Finding new ways to change or upgrade with less consumption. While buying second-hand can be a great way to make your wardrobe more sustainable, it's no less important to find new ways to extend the life of your favourite items. Have you created new styles by repairing or altering before?✨ Read more: https://lnkd.in/ePgAZ93x #RentBoutique #VestiaireCollective #Sojo #SustainableFashion #FashionTech #ConsciousChoices #FashionLongevity

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BREAKING NEWS: METAJIVE AND PXLP JOIN TOGETHER GROUP I am excited to announce the acquisition of Metajive (metajive.com), a San Diego based agency specialized in digital transformation, websites, e-commerce, apps and digital- product design, and its subsidiary Pixel Perfect Development (PXLP) (www.pxlp.dev), a high-end development studio. Since its inception in 2004, Metajive has created over 400 projects for Fortune 100 companies and aspirational challenger brands. The team has designed digital solutions for luxury and lifestyle agencies and brands, including Nike, Porsche and the Council of Fashion Designers of America (CFDA). They have also developed innovative solutions and products for enterprise clients in the technology and financial services sector, trusted by clients such as Google, HP and T- Mobile. Metajive has received numerous industry awards, most recently three Webby Awards for their AI-powered digital creativity testFX, in collaboration with Google Creative Lab. Metajive has also been acknowledged on the INC 5000 list three times(!) and ranked in 2024 by the Financial Times as one of America’s fastest-growing companies. Digital transformation, apps and experiences are essential for luxury and lifestyle brands that have the ambition to deliver bespoke services to both discerning and aspirational consumers, and Metajive and PXLP further strengthen our Group’s digital capabilities. Their teams deliver meticulously-creafted solutions, envisioning and building the right experiences that truly make a difference for our clients and their audiences. “This is the next step in our teams’ journey of growth. We are excited about the collaboration opportunities with both brands, destinations and our fellow Group Agencies” says Dave Benton, founder and CEO of Metajive. “While luxury and lifestyle brands have certainly caught up in the digital world, we still see substantial room for improving consumer experiences, and for designing high-quality products that connect, engage and build brand loyalty.” “Whether launching a new product, a campaign or an entirely new business and brand, we have the creative and technological capabilities to envision and deliver the digital solutions for it” adds April Benton, COO of Metajive & Pixel Perfect. “We are thrilled to combine our technological expertise with the best branding and activation agencies in the luxury world.” This announcement follows the recent acquisition of Frame Publicity, a luxury communications agency based in the Middle East. The Group has plans for further acquisitions across all its pillars, including strategy and branding, digital, marketing, content creation and data services, strengthening its positioning as the leading full-service network for the luxury and lifestyle sectors. A warm welcome to Dave, April and the Metajive and PXLP teams! #agency #luxury #lifestyle #digital #transformation #experiences #design #technology #apps #websites #ecommerce #digitalsolutions

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🤔 Wondering what we've been up to as part of La Maison des Startups - LVMH? Stop by the LVMH Stage at Viva Technology TODAY (May 22nd) at 15:30 to find out! Michel Tjoeng will be on stage with Olivier Reynaud ◢◣◥  ◢ and Rudy Lellouche to share about Collaboration for Business Impact 🚀 Or if you can't make it, check out this Q&A with Laetitia Roche-Grenet, VP of Open Innovation at LVMH 🤫 #AI #luxury #startups #vivatech2024

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