Maelle Bourguet

Cars to Work: A Campaign by Renault and Publicis Conseil I recently came across an inspiring campaign by Renault called Cars to Work, created by Publicis Conseil Paris. This initiative addresses a critical issue: No car, no job. No job, no loan. No loan, no car. This vicious cycle affects many people, especially in areas with no public transportation. Did you know that 40% of French people live in such places? For 54% of French job-seekers, lack of mobility has already led them to turn down job opportunities. Renault's Cars to Work breaks this cycle by providing cars for free to people during their job trial periods. They only start paying for the cars under affordable conditions once their jobs are secured. This makes cars accessible to those who need them the most, at the time they need them the most. Available through 50 dealerships in mobility deserts and on France Travail.fr, the French public employment service, this campaign truly helps people start their new jobs with confidence. This initiative is a beautiful example of how companies can make a real difference in people's lives. #SocialImpact #Inspiration

5

🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

2

🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

3

And get an exclusive preview of the forth coming Ipsos Global Trends with Ben Page and Philip Ryan. #cannes

12

Cannes 2024 brain dump. The short version - creativity is at an all time premium- because of it’s direct impact on business results. Being creative is a must. (now it’s a data supported fact) The long version- 7 things 1. Creative effectiveness is here: A new and growing focus on the critical role of creative quality is emerging as we get better at measuring creative (without ruining it) and our objective ability to show creative business impact. This is paired with the fact that we see the optimization of demand marketing has its limits. So, the wind shifting is not away from performance marketing but an industry wide awakening to a healthy rebalancing. Brand and demand, plus creativity is a must. 2. Joy in the work The best work leans toward positivity- optimism- and makes you feel joy. Juries showed us across the board. Interestingly we see the actual data supports the power of joy. Fading away is the heavy ‘purpose’ laden work…though not entirely. The awards were full of good things that make you feel good. 3. Hunger It has been almost ten years since I attended the CannesLions festival and many more years since I won my own Lions. I knew I’d be charged once I got there- but was not prepared for how deeply. I left with a stronger hunger for doing my best work and helping others around me to do theirs. This week poured fire into my belly. Some lava hot fire. 4. Greatness has a process Doing great work used to be impossible to unpack as a process. It seemed to be a magic gift reserved for an elite class of talented and relentless few. But there is a method- or methods. And while human creativity will always employ magic…we can operationally create a world where more brands do better work. Possibly great work. I predict these processes will lift the bar ever higher. 5. I like France My French skills are still at zero. But my love for the French and their country has grown. A week here capped by a weekend riding a motorcycle in the mountains pushed it higher than ever. ❤️🇫🇷 6. Binet and Field The influence of Les Binet and Peter Field’s work is going mainstream…. The 95:5 rule, the 60:40 split. Fame=winning at marketing. Etc. Almost all roads lead back to them… 7. AI Yes it’s here. It’s now in the work. In the processes. Consensus is it will not destroy the marketing industry- it will disrupt it. People getting on with it. Focus on ideas…as always. That’s it. On to a year full of inspiration and fresh determination. Thanks for being such great travel partners Julia White Aaron Green Etosha Thurman Jake Krasnow Thanks for having me speak on panels Omnicom Media Group and The B2B Institute Thanks for a lovely event Jon Evans System1 and the ever interesting Mark Ritson #cannes2024

168

16 commentaires

[Reminder] Exclusive Event Tomorrow! 🚀 Join Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) for an exclusive preview of the 2024 Ipsos Global Trends, the largest public survey in Ipsos’ history. Now in its 10th year, this report is crucial for understanding customer and audience decision-making contexts. A must not to be missed! https://lnkd.in/eQnC2StM! #IpsosGlobalTrends2024 #Leadership #MarketResearch #BusinessInsights #GlobalTrends #IpsosCannesLions2024

26

1 commentaire

🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

9

I get asked all the time, "Can AR effects be profitable for brands?". The answer has proven time and time again to be YES‼️ Used strategically, augmented reality is a potent tool for brands looking to boost consumer engagement, enhance brand awareness and ultimately, drive conversion. #ARfilters #BrandEngagement #DigitalMarketing

13

1 commentaire

📢 The 2024 Ipsos Generations Report reveals that most people are unaware of their generational identity, highlights the business opportunities brands may miss by overlooking mature adults, and underscores why demographic changes are now a critical issue for businesses, not just policymakers ! 🚨 Key insights: 📉 Demography is shifting: Population decline and decreasing growth rates will soon affect workforce planning, pension systems, and economic models. Businesses must prepare alongside policymakers. 🧓 Wealth of mature adults: In the US, those over 50 make up 25% of the population but hold 73% of the assets. The ageing population is a significant market. 🌐 Gen Z – The first global generation? They exhibit unique traits: higher stress and loneliness, online relationships, and liberal social attitudes. Their digital nativity fosters a transborder 'global tribe.' 🗺️ Generational terms vary globally: Cultural and historical contexts influence generational experiences. For example, “Born Free” in South Africa vs. “Die Generation 1989” in Germany. 📊 Limited understanding worldwide: Only 58% of Americans, 24% of Chinese, and 8% of Indians have heard of Gen Z. Globally, only 34% can identify their generational cohort. ⚖️ Diverse social attitudes: Significant differences exist within generations. For instance, 60% of Gen Z men believe women's equality efforts now discriminate against men, compared to 40% of Gen Z women. Access the interactive report here ➡ https://shorturl.at/ejfxr #Generations #GenZ #Demography #Population #Trends #Diversity | Ipsos | Simon Atkinson

24

1 commentaire

The video isn't particularly good, neither from a creative nor technical point of view. What's interesting here is to read the stuff below the video and realize that it's made by an electronics company that has decided that this is a good time to get into the creation of content. We are witnessing a revolution in access to tools that allow you to tell stories. Some will be good, some not. But they will be made and, more importantly, they'll be made outside the traditional media gatekeeper's purview.

18

5 commentaires

🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

3

Today we launched an exciting new vision for HAVAS Red AU. We've got a lot to say, and it starts with our intelligent people. *MANIFESTO* The world is fixated on AI. Convinced that artificial thinking can replace the best ideas, creativity, relationships, and people; that everything we do can be automated. But not us. We believe the world needs critical human thinking more than ever. At Havas Red, we choose to power our world and that of our clients with a different form of AI: Agency Intelligence. We’re the agency everyone turns to for intelligent strategy, ideas, and people.   Agency Intelligence is the operating model that drives meaningful work in a world of constant disruption. Our people find the emotion and truth when unlocking a strategy. We fuel original creativity that can impact a generation. And we obsess over solving the most important challenges for our clients. There is nothing artificial about Agency Intelligence. #communications #publicrelations

52

2 commentaires

Bonjour Paris!   Travelled by Eurostar (on time, so easy) to speak about our book, Sustainable Advertising, and the efforts to encourage more and more action around #sustainability with European colleagues.   Big thanks to European Association of Communications Agencies (EACA)’s Tamara Daltroff and Ad Net Zero's Mary O'Sullivan for the invitation and all the hard work they are doing with Ad Net Zero colleagues to spread the word in the European #advertising industry and build a united approach.   Why Europe? Well, it’s a big, influential advertising market, plus, according to the European Environment Agency, Europe is the fastest-warming continent in the world. Climate risks threatening energy and food security, ecosystems, infrastructure, water resources, financial stability, and people’s health. The EEA’s latest report recognises gains in emissions reductions, renewable energy and energy efficiency, but says accelerated action is urgently needed to meet the EU’s climate and energy targets. So, time for action!   The journey’s a neat dress rehearsal for when we’ll be travelling down to Cannes Lions in a few weeks’ time. I’m hoping to see more UK colleagues on the train this time round – it really is a very civilised way to get there and back (you all know why train not plane wherever poss, so no need to repeat here). Besides, there’s a carriage with a bar where you can enjoy a cold French beer with friends as the coastline flashes by, so what’s not to like? Sebastian Munden Stephen Woodford Elle Chartres Alex d'Albertanson Anthony Falco John Osborn Rachel Schnorr Ad Net Zero US Myriam Domínguez Seda Suzanne Costello (She/her) Sharon Lloyd Barnes Lisa Hayley-Jones Mariella Brown Grace Hughes Krisha Mulchandani

64

2 commentaires

Will Gen AI be the death of consultants?  Yes, hopefully the bad ones! As for the others, including us at Ipsos Strategy3, it’s fortunately not that simple: although our clients expect more of everything with Gen AI (productivity, speed, insights…) at a reduced cost of course, our first feedbacks from projects managed using Gen AI show otherwise: Gen AI brings great value indeed, but not at the push of a button (speaking specifically in the context of ad hoc consulting projects like desk research & the analysis of a variety of documents and reports). It is a game-changer though, requiring a reevaluation of how we analyze and work. Consulting know-how is particularly reflected in the “PROMPTING” strategy you need to establish to analyze your set of documents. - If your ultimate goal is to synthesize macro-learnings from various documents, simply asking the question directly to Gen AI will not be enough! This is where the consultant's expertise comes into play - The prompting strategy must reflect structured analysis steps: what do we want to achieve? How do we get there? Where do we begin?. .. - It must also incorporate a new skill, how to interact with a Gen AI: what definitions should we provide? What roles should it embody? How do we want it to formulate its response? ... - You also need to correctly identify the limitations of Gen AI analysis, potential biases in analysis and restitution (overly generic and standardized formulation, "smoothing" of more specific insights...) and when/how to integrate human knowledge and analysis: intermediate steps combining AI + HI (human intelligence) may be necessary to achieve the desired outcome. Yes, Gen AI considerably accelerates certain steps and allows for the identification of connections between data much faster and more accurately than humans...  But to produce insightful results specific to YOUR company, it requires an investment of time and industry expertise in addition to creating new ways of working. Investing in human time is as important as investing in Gen AI: AI + HI (human intelligence) go hand in hand > Quality in, quality out, and vice versa! #GenAI #Consulting #Prompting #AI+HI Catherine Clément Eugenio Misurale Oscar Yuan

29

1 commentaire

🌟 #IpsosCannesLions2024 debrief 🌟 Want to get a preview of the biggest trends shaping our world? 🌎 Ben Page (CEO, Ipsos), Alexandre Guerin (CEO, Ipsos France) and Claire Emes (Chief Client Officer, Global Transformation, Ipsos) presented a sneak peek of the 2024 Ipsos Global Trends report at Cannes Lions last week. Ipsos Global Trends is the largest public survey in Ipsos’ history. This report is crucial for understanding customer and audience decision-making contexts. Watch now!

3

Listen! At Cannes, Alexandre Guerin, CEO of Ipsos France, had the opportunity to interview Myralda Derks, Chief Consumer and Market Intelligence Officer at L'Oréal. They notably discussed the power of GenAI for market research, while acknowledging the importance of human intelligence in the beauty industry. Watch the video and learn more on how GenAI is Revolutionizing Market Research While Prioritizing Human Connection!

4