James Saulsky

Paris, Île-de-France, France Coordonnées
5 k abonnés + de 500 relations

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À propos

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I'm an experienced go-to-market leader who has spent…

Activité

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Expérience et formation

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Licences et certifications

Projets

  • Go Girl Energy Advertising Campaign

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    Voltage Group, a student-run 'mini-agency' formed as a requirement for Newhouse's Senior Capstone Project for all ADV majors, consisted of myself (Director of Planning & Strategy), Leo Wong (Managing Director), Abby Wolfe (Director of Digital & Event Marketing), and James Saulsky (Creative Director). Go Girl, a female-targeted energy drink from the West Coast, was the client for this assignment. A series of research efforts (focus groups, blind taste tests, MRI+, Simmons OneView, Mintel), group…

    Voltage Group, a student-run 'mini-agency' formed as a requirement for Newhouse's Senior Capstone Project for all ADV majors, consisted of myself (Director of Planning & Strategy), Leo Wong (Managing Director), Abby Wolfe (Director of Digital & Event Marketing), and James Saulsky (Creative Director). Go Girl, a female-targeted energy drink from the West Coast, was the client for this assignment. A series of research efforts (focus groups, blind taste tests, MRI+, Simmons OneView, Mintel), group brainstorms, creative executions, and media planning, were all sub-assignments worked on collaboratively by our team.

    Other creators

  • Mary Kay Cosmetics - Research Project

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    - Collaborated to conduct field research on the new target demographic for Mary Kay Cosmetics including surveys, a focus group, and in-depth interviews
    - Interpreted and analyzed data to find consumer, product/brand, competition, and cultural insights on our target market
    - Presented our findings, insights and creative brief to multiple Professors when project was completed

Langues

  • English

    Bilingue ou langue natale

  • French

    Capacité professionnelle générale

Organisations

  • Surfrider Foundation

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    - aujourd’hui

  • Phi Kappa Theta

    President

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