Isabelle Carron

🔦 This enlightening investigation into what remains for me a very exciting project, and one of the most ambitious I have seen in terms of circularity in a highly criticized and very complex sector: fashion and footwear. What we learn here is that creating a global circular loop, which remains 👟 environmentally friendly, 👟 socially just, 👟 logistically realistic, 👟 affordable in terms of price and value for the consumer, 😵 is extremely difficult to achieve ! And nobody cracked it yet except a couple of brands who were built circular by design like #Patagonia, but are they finally really fully circular without a proper take back scheme ? Beyond the criticism of this investigation into the #On brand, I prefer to highlight the 💪 courage it has to try and invent what may be the standard model of tomorrow: the consumption of use and not of the product. 🙏 So please, stop attacking and finger pointing the brands that are trying, inventing, Investing ... they are the ones who will create the virtuous models of tomorrow. https://lnkd.in/eqVA26Mb

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🌍 THE WORLD CANNOT AFFORD FAST FASHION! Today, we are pleased to announce the publication of Vestiaire Collective‘s 2024 Circularity Report. This year, we wanted to redefine the way we see the true cost of an item. Cheap initial prices, constant promotions, rapidly changing trends… Fast fashion isn't just environmentally harmful, it is a financial trap too! What have we learned? 💥 Across all categories, preloved curated fashion items on Vestiaire Collective are 33% more affordable per wear in the long run. 👗 Pre-loved dresses are worn 8+ times more. Cost-per-wear of $1.56 vs. $5.66 for fast fashion alternatives. 👜 Pre-loved designer bags offer ~72% lower cost-per-wear vs. fast fashion alternatives. 🕰 Our Collective wears their pre-loved pieces almost 2x more than fast fashion owners wear theirs, and keep them for 31% longer. “In today’s climate of inflation, it is obvious: neither people nor the planet can afford fast fashion. This report sounds the alarm on fast fashion’s devastating impact, and should be a wake-up call to all to end overconsumption and overspending.” - Fanny Moizant, President and Co-founder of Vestiaire Collective "Fast fashion is a false economy. Buying cheap fast fashion is deceptive, as in the end you end up replacing items again and again. We champion circularity as it not only benefits consumers’ wallets, but also protects our planet. Pre-loved luxury items are more cost-effective over time with a longer lifespan. Our mantra ‘Think First, Buy Second’ makes more sense than ever." - Dounia Wone, Chief Impact Officer of Vestiaire Collective #VestiaireCollective #ThinkFirstBuySecond #Circularity #CostPerWear

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Sunday is reading day! Happy to share many of my retail contributions! Check out : 💎 Luxury and popup retail reads in English and French 💎Several academic papers 💎My latest retail manuscripts And the links to othe retail content! #topretailexpert #retailenvironment #luxuryretail #luxuryservices #luxuryenvironment #retailmanuscript #retailreads

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A new tribute to the #Givenchy brand. Are you ready to discover a pink planet? Here we are! 🌖I explored an eclectic style for the Givenchy collection, inspired by an extraordinary pink shadows—perhaps Mars, the Moon, or Venus. The exact location doesn’t matter. What matters is preserving the brand’s identity and DNA while infusing it with my personal interpretation. ⭐️ These images were ready 7 months ago but weren’t post-edited until now. I can finally show you their best version. What still astonishes me after so many months is the potential that AI generation platforms offer us when we blend creativity, experience, and skills. Enjoy your pink planet today! Creator: Stefania Scrivani ஃ (CDO and AI Creative Designer) Images: DALL-E Open Ai Post Editing: Magnific AI and photoshop Layout: Canva Text: ChatGPT support Declaimer: These images are used for illustrative purposes only and do not imply any official collaboration with the mentioned brand. This is a creative concept and is not affiliated with or endorsed by Givenchy or their subsidiaries. All rights are reserved. All images are property of Stefania Scrivani by legal tech of #legal_techadvisor . #Givenchy #MaisonGivenchy #hautecouture #aifashiondesign #aicreativedesign #aifashiondesigner #aicreation #aimagazine #aicommunity #aidesigned #aicreated #aiartcommunity

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INTERFILIERE PARIS: REAL-WORLD INTERACTIONS I encourage everyone to be more flexible with their seasonal agendas and come to Interfiliere Paris—it's essential! As a creative professional in a multinational market, I’ve realised that seasons and perfectly timed fairs simply don’t exist. We constantly need to meet, see, visit, and communicate—now more than ever. When prestigious fairs like Premiere Vision or Interfiliere take place, we attend eagerly, seeking inspiration from the best in the world. At Concepts Paris, we are thrilled to be part of Interfiliere Paris. The specific date doesn’t matter because our brains crave daily nourishment, and we go wherever the right people are. I often wonder about comments like, "This fair is too late; we're already prepared." Prepared for what, exactly? Is feeding your brain and obtaining the right answers for your marketing team a seasonal task? Do you really believe that the intricacies of technology can be fully grasped online? We need to understand what is truly feasible and tangible. Our recent review with clients revealed that the demand for information from reliable sources is greater than ever. There’s no room for make-believe trend books or greenwashing when you can look people in the eye. There's no guessing when you’ve experienced it firsthand. Join us at Interfiliere Paris. As an industry insider, you need it now more than ever! Illustration from Evolution 43, the well researched guide of Interfiliere WSN Salon International de la Lingerie & Interfilière Paris Concepts Paris

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🌍 Happy Earth Day! Today, we launched Vestiaire Collective's 2024 Circularity Report. The focus this year: redefine the way we see the true cost of an item. What have we learned? 💥 Across all categories, pre-loved fashion items on Vestiaire Collective are 33% more affordable per wear in the long run. 👗 Pre-loved dresses are worn 8+ times more. Cost-per-wear of $1.56 vs. $5.66 for fast fashion alternatives. 👜 Pre-loved designer bags offer ~72% lower cost-per-wear vs. fast fashion alternatives. 🕰 Our Collective wears their pre-loved pieces almost 2x more than fast fashion owners wear theirs, and keep them for 31% longer. “In today’s climate of inflation, it is obvious: neither people nor the planet can afford fast fashion. This report sounds the alarm on fast fashion’s devastating impact, and should be a wake-up call to all to end overconsumption and overspending.” - Fanny Moizant, President and Co-founder of Vestiaire Collective "Fast fashion is a false economy. Buying cheap fast fashion is deceptive, as in the end you end up replacing items again and again. We champion circularity as it not only benefits consumers’ wallets, but also protects our planet. Pre-loved luxury items are more cost-effective over time with a longer lifespan. Our mantra ‘Think First, Buy Second’ makes more sense than ever." - Dounia Wone, Chief Impact Officer of Vestiaire Collective More info here:  https://lnkd.in/e5xk3ZVs #VestiaireCollective #ThinkFirstBuySecond #Circularity #CostPerWear

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Welcome to the third episode of our series on developing a customer-centric approach in the fashion industry! I’m Jean Bernier from AnniQ, your guide on this exciting journey. AnniQ is a customer-centric accelerator dedicated to helping businesses bridge the gap between their market and clients using data and artificial intelligence. In this episode, we’ll explore the key data sources that are vital for building a customer-centric fashion brand. In this video: 1. Introduction to Key Data Sources: Discover the fundamental data sources that every fashion brand should leverage to understand their customers better. From billing data to social media insights, we cover it all. 2. Billing Data and Customer Behavior: Learn how your billing data can be a goldmine for understanding customer behavior and predicting future trends. We'll discuss how to structure and analyze this data effectively. 3. Digital Footprints: Dive into the importance of data from your website, social media, and conversational channels. Understand how these sources provide a real-time glimpse into your customers' preferences and activities. 4. Integrating Data for Insights: See how combining different data sources can give you a comprehensive view of your customers, enabling you to make informed decisions that enhance their experience. 5. Real-World Applications: Get inspired by examples of successful fashion brands that have harnessed these data sources to build a robust customer-centric strategy. Why Watch? * Gain Comprehensive Knowledge: Understand the various data sources available and how to use them effectively. * Improve Customer Understanding: Leverage data to gain deeper insights into your customers' behavior and preferences. * Drive Strategic Decisions: Use integrated data to make strategic decisions that benefit your brand and your customers. Join the Journey This video is part of our comprehensive series on customer-centricity in the fashion industry. Make sure to watch the previous episodes if you haven’t already, and stay tuned for the next video where we’ll discuss how to support a customer-centric approach with disruptive technologies. Subscribe and Stay Informed Don’t miss out on the rest of our series! Subscribe to our channel and hit the notification bell to get updates on new videos. Book a Session with Me If you’re ready to take your fashion brand to the next level by leveraging data effectively, book a session with me. Let’s discuss how we can tailor these strategies to fit your specific needs and goals. Book a Session with Jean Bernier #Ecommerce #Retail #Commerce #Fashion #Data #Strategy #Business #ArtificialIntelligence #AnniQ  https://lnkd.in/eXaev5iM

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Have you heard of the "Stocks On Demand" approach? Nona Source is shaking up the fashion world with its game-changing eco-circular business model. Co-founded by Romain Brabo, who previously worked as a buyer and quality manager at LVMH, Nona Source was born from his sharp observation of the fashion industry's inefficiencies. He noticed that while luxury fashion houses amassed unused materials at the end of each season, young designers struggled to access quality fabrics due to high minimum order quantities. By turning this waste into a goldmine for emerging designers, Nona Source brilliantly merges sustainability with profitability. Imagine premium fabrics once deemed waste now sparking new, edgy collections! This savvy approach slashes waste and supports the vibrant creative community. With instant access to high-end materials and no production delays, Nona Source is setting a bold new standard for the industry. Plus, India's trailblazing startup Fabrito is riding this wave, empowering smaller brands and designers to join the sustainable fashion revolution. Get ready for a fashion industry that's not just stylish but smart and sustainable! https://lnkd.in/g7SMAMqm

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Ecoscore : knowing the environmental impact of each product will drive consumer choice, brand product development and gouvernmental taxes : a necessary tool to move forward together! Thanks Fairly Made® and Laure Betsch thanks Pascal Dagras for driving the methodological discussions and of course thanks agnès b. teams for a great transverse job in this projet

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This is just Delicious Art! Luxury brands like Louis Vuitton are masterfully blending art, design, and high-end experiences to shape brand perception. The recent reopening of their Saint-Tropez restaurant exemplifies this approach. Here, the fusion of Arnaud Donckele’s culinary artistry with Maxime Frédéric’s dessert creations, set against a backdrop of meticulously designed decor inspired by the Côte d’Azur, creates a multi-sensory luxury experience. I see this as a perfect example of how integrating diverse creative elements can elevate a brand. By using art & design to evoke a sense of place and lifestyle, Louis Vuitton not only showcases its products but also builds an aspirational world that consumers want to be part of, resulting in deep emotional connections, reinforcing the brand’s prestige and allure. Here's to celebrating the power of art & design in crafting luxury experiences! 🥂 #brandexperience #powerofdesign #artandluxury #louisvuitton #brandperception

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Lafaurie's Try Before You Buy conversion rate is insane... 7.05% on their TryNow.com page. Just got off a call with Pablo Lafaurie, COO at Lafaurie, a Parisian menswear brand that constructs exceptionally high-quality garments. They've built an impressive business 🇫🇷 with 11 brick-and-mortar stores in France. They're entering into the US market and needed a way to bring their store to more front doors. That's when Pablo reached out to TryNow.com a few months ago to explore a partnership. You knew his products were exceptional by the way he was describing the brand, catalog and ethos. There was a level of conviction you rarely see, and he exuded confidence in his products. He knew that if only he could get his products into more homes, he'd drive sales. So, Pablo crafted a program that allowed shoppers to: • Choose up to 6 items for $0 • Try at home for 10 days • Only pay for what they keep Their design and merchandising were well-executed, which generated top quartile results. ➡ The Results: 7.05% conversion rate on their Try Before You Buy page. Pablo, you're a world-class operator and move with speed and conviction. It's a pleasure partnering with you! Let's get more of your products into more US homes. Go check out Lafaurie to try their products — you won't be disappointed! Link in comments. #TryBeforeYouBuy #Shopify #Menswear

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💣 When you have been investing and developing for the past 3 years a disruptive tech addressing luxury brands distribution challenges and you can finally tell everyone about it. Thank you Maddyness for this amazing interview that efficiently sums up our Gaia Suite – our MONNIER Paris spinoff 🔥 https://lnkd.in/giXxKThK « We are witnessing a true omnichannel revolution. We see increasingly important and diverse distribution channels, such as marketplaces (...) In this context,consumer audiences pools are being redistributed. Piloting a complex sales strategy and the corresponding customer relationship is becoming increasingly complex." Thank you Maddyness https://lnkd.in/eHkVPyYa Flore Pilzer Anne-Sophie JOURDAN - OCHIN Florent Palomares Constance Quersonnier - de Lambilly Agence Raoul Paris Sibylle de Villeneuve #gaiasuite #omnicanal #retail #luxury #ecommerce #econcession #marketplace

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🌟 Exploring the Resilience and Dynamism of the French Pharmacy Model in Skincare 🌟   Among the major skincare distribution channels, the French Pharmacy model stands out as the most dynamic and resilient, second only to eCommerce. But why is this?   🔍 Tailored and professional advice: One of the model's key strengths lies in its ability to provide personalized advice tailored to individual skin concerns. As health and skincare specialists, pharmacists offer a secure environment where consumers can find expert guidance.   🌿 Curated offerings: French pharmacies offer a broad yet curated selection of skincare products, catering to a wide array of skin needs. From established legacy brands to cutting-edge indie labels, pharmacies have become discovery spaces for the latest innovations in skincare.   💰 Relevant pricing: With price points spanning from affordable to prestige, French pharmacies ensure accessibility for consumers across different demographics. This adaptability fosters inclusivity and caters to the diverse needs of skincare enthusiasts.   As a result, competition intensity has dramatically increased over time. Numerous brands are vying for a coveted spot on pharmacy shelves, prompting pharmacies to adopt more sophisticated purchasing policies.   In essence, the French Pharmacy model exemplifies a harmonious blend of customer-centric expertise, diversity, and accessibility. Its ability to thrive even in times of crisis underscores its enduring relevance in the skincare landscape.   What aspects of the French Pharmacy model do you find most compelling?     #pharmacies #frenchpharmacy #retail #customization #advice #innovation #indiebrands #customercentric

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🚨 Breaking News: France Leads the Charge Against Fast Fashion! 🚨 The French parliament has made history by passing a groundbreaking bill to curb the excessive development of low-cost, fast fashion products, particularly from Chinese manufacturers. This makes France the first country in the world to legislate restrictions on fast fashion. 🔹 Key Points of the Bill: Advertising Ban: New regulations will limit textiles and fashion advertising. Environmental Taxes: A levy starting with a €5 surcharge on fast fashion products next year, increasing to €10 by 2030, with a cap of 50% of the product's price. Anne-Cecile Violland of the French Horizons Party cited Shein as a typical example when submitting the proposal. According to French media, platforms like Shein and Temu have disrupted traditional retailers such as Zara and H&M by leveraging their flexible supply chains to outpace competitors. 💼 Impact on the Industry This legislation will significantly affect Chinese outbound brands like Shein and Temu and the extensive clothing and textile industry chains behind them. Foreign brands with suppliers in China, including Primark and Zara, will also feel the impact. Analysts suggest this disruption to the local retail market is a significant reason behind France's legislative action. As the first country to take such a bold step, France sets a precedent that could influence global fashion industry practices. What are your thoughts on this move towards sustainability and the future of fast fashion? Share your insights below! 👇 #FashionIndustry #FastFashion #Sustainability #Legislation #RetailIndustry #Shein #Temu #Zara #H&M #FrenchParliament #EnvironmentalImpact

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Why do all #managers from #leading brands #think the same way? 🔻 I've been honored to share the stage with eminent speakers at Première Vision, and here is what I learned: ▶ Jean Pourrat, Sport Division Manager at VEJA, always refers to the WHY for any decision. ▶ Robyn Orrett, Lead Designer of the Lifestyle Division at Rapha, is building the brand at a lifestyle level. ▶ Fengchen wang is owning her unique story at the intersection of Chinese and European culture. ▶ Alexandra Mazzitelli is leading Color & Material at PUMA Group with cultural relevance in mind. 🔻 What can we learn from that? The only way to #succeed is to be #different and #consistent with it. How can we build difference as an #opportunity rather than a risk? Start #small and seek proofs of market. Reach out for #guidance.

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🤩 We are in Challenges! Trace For Good has been spotlighted in the latest article on greenhushing by Agathe Beaujon. Greenhushing is becoming a significant challenge for brands, where they shy away from communicating their CSR efforts to avoid greenwashing accusations. 🎙️ But it's crucial to remember that there is a difference between not doing greenwashing and helping to change the narrative. Brands have a pivotal role in the green transition! At Trace For Good, we are dedicated to empowering these brands by providing them with reliable and transparent data. Together, we can drive meaningful change in the fashion industry. #Challenges #Transition #Greenhushing #Traceforgood

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THE FUTURE IS IN THE PAST Fast Fashion is killing the planet! You are spot on - the world cannot afford fast fashion - it’s horrendous it has to stop It is our duty as fashion leaders and lovers to only buy from the most sustainable brands It was lovely to meet with you Fanny Moizant at the LGT event last weekend Stuart Trevor, the founder of All Saints, set out to build the world’s most sustainable brand, starting with a clothing brand that doesn’t produce any clothing. Asked many times about building another All Saints; 'There are far too many clothes in the world already, the last thing the world needs is another clothing brand - but what about a clothing brand that doesn’t produce any clothes?' Stuart Trevor RE-WIND - reimagined vintage clothing RE-SET - repurposed dead stock fabric & garments. RE-PLAY - re developed range of essentials from stock in recycled/GOTS certified organic cotton. The eponymous new brand is STUART TREVOR, an amazing range of clothes from recycled clothing or dead stock fabric. 'Our clothes are reworked, rebranded, cut up, distressed, and reimagined with care - patched, printed, hand painted, sprayed, washed and embroidered, often with “less is more” in mind.' There’s a huge supply of vintage clothing ready to be given new life, millions of metres of “dead stock” fabric either lying around in fabric mills or ending up in landfill. 'We want to turn this 'dead stock' into 'living stock'. Check out the collection at stuarttrevor.com #fastfashion #circulareconomy #recycle #upcycle #designer #vintage #vintagestyle #preloved #planet #love #fun #future #past #

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Weekly Newsletter — Change from the Inside 📩 France Leading the Way for Environmental Labeling 🏷️👀 Did you know France has launched an environmental impact calculator for the fashion industry? 👕🇫🇷  This new tool, created by the French General Commission for Sustainable Development (#CGDD) and the French Agency for Ecological Transition (ADEME), is part of France's ongoing commitment to sustainability in the fashion sector. 👖 The tool, called Ecobalyse, helps calculate the environmental impact of clothing. - It is based on the lifecycle of the garment - It assigns a score to guide consumer choices - The higher the score, the greater the environmental impact 🧐 Ecobalyse allows companies and industry professionals to easily and freely access the method for calculating the environmental cost of their products. It helps them demonstrate their eco-design efforts and accelerates the implementation of environmental labeling by relying on a dynamic ecosystem of private-sector experts. 🔛 Discover the Ecobalyse tool: https://lnkd.in/eX-bc92a 💡 The calculation method considers: - Greenhouse gas emissions - Biodiversity impacts - Water and resource consumption - Pollution effects It's aligned with the European "Product Environmental Footprint" framework, consisting of 16 criteria, with additional elements: + Microplastic Indicators + End-of-Life Impacts + Revised Toxicity Evaluations + Durability Multiplier 📅 Key Milestones Ahead: Ecobalyse has launched a stakeholder consultation on the calculation method, with voluntary implementation expected this autumn. ✅ Understanding Environmental Labeling Environmental labeling is a system (currently voluntary, but soon mandatory) that visually indicates a product's environmental impact. This label can be placed on packaging or any medium that communicates with end consumers, helping them understand the environmental footprint of their purchases. #sustainablefashion #MinistèreÉcologieTerritoires #frenchfashion #FranceSustainability #EcoLabeling

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