Hélène Regnaud

Any Drink🥤Super Cooled 🧊 Smart 🥶 Vending Machine 💈Drink 🧃 To Your Desire 🍹Ice Fun ❄️ #ice #technology #tech #robotique #innovations #topvoice #technology #innovation #teaching #school #future #management #startups #success #recycling #environment #energy #construction #ecosystem #technology #Innovation #future #engineering #education #creativity

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A great talk given by our IFBM - Institut Français des Boissons de la Brasserie et de la Malterie General Manager Marc SCHMITT about proteins in malting barley 📌 keypoint is : do barley and malt really need 10% proteins content to have good brewing properties ? 🧐 why being concerned ? Proteins come from fertilization, which is itself responsible of 75% of the CO2 emissions of barley production ❔ results : this long-term fundamental R&D project is at mid-term, as for now it is highlighted that barley variety is preponderant. Some varieties give very good malt even at less than 9% proteins. A strong database is being built, more data coming !

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🚀 Highlights from Interview with Elon Musk at Viva Technology Conference 🚀 Incredible opportunity to get the interview Elon Musk at the Viva Technology Conference in Paris on YouTube with BFM Business, and I'm thrilled to share the key takeaways with you! Here are some of the most fascinating points from our conversation: 🧠 Neuralink's Breakthroughs: Elon showcased Neuralink’s potential, highlighting its ability to help people with brain and spinal injuries. Future products like "Blind Sight" aim to restore vision by interfacing directly with the brain. 🤖 AI and X.AI Vision: Elon expressed concerns about the current direction of #AI development, emphasizing the need for truth-seeking #AI over politically correct AI. xAI is committed to transparency and accountability. ⚖️ AI Regulation and Safety: He called for regulatory oversight of #AI models to ensure they are accurate and truthful. He warned against the dangers of deceptive AI. 📰 Public Perception: Elon shared his thoughts on #media portrayal, urging people to rely on direct #communication rather than sensationalized news. 🚗 Affordable EVs: Elon reiterated Tesla's commitment to producing #lowcost electric vehicles, competing well without tariffs or incentives. 💼 AI’s Impact on Jobs: He discussed a future where #AI and robots perform most tasks, envisioning a world with universal high income and meaningful human activities. 📚 AI in Education: Elon highlighted AI’s potential to revolutionize #education by providing personalized and highly knowledgeable teaching while cautioning against the dopamine-maximizing effects of #SocialMedia. 🌌 SpaceX’s Multi-Planetary Goals: Elon emphasized the importance of making life multi-planetary to preserve human consciousness. He shared plans for affordable space travel and #human settlement on Mars. 🔌 EV Charging Infrastructure: Significant improvements have been made in EV charging #infrastructure, making high-speed charging widely available in Europe, North America, China, and Japan. 🌱 Commitment to Sustainable Tech: Tesla's focus on #innovations like #robotaxis, #Cybertrucks, and the Optimus humanoid robot promises to profoundly impact transportation and labor. Elon Musk's vision is as inspiring as it is ambitious, touching on #AI, #SustainableTechnology, and #SpaceExploration. These insights are a testament to the groundbreaking work happening at Tesla, SpaceX, Neuralink, and xAI. For more in-depth updates and to join the conversation, follow my LinkedIn page and stay tuned for more exclusive insights! #ElonMusk #VivaTech #Neuralink #Tesla #SpaceX #AI #Innovation #SustainableTech #FutureOfWork #SpaceExploration

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As Bordeaux En-Primuer 2024 comes to an end, I will try and summarise my thoughts on the vintage. The growing season was challenging with severe mildew issues and a freakish rainstorm hitting mainly the upper left bank on the 20th of September. Those who dared (and could afford to risk it) left the Cabernet out and they have no doubt made the best wines. The domaines who rushed to get the grapes off have produced wines with not so pleasant green, underripe Cabernet. Having said that I definitely think it’s a Cabernet vintage. Most of the top wines have good amounts of Cabernet in them and a beautiful spine of good tannins and acidity with a bright freshness. In comparing ‘22 and ‘23, the 2022 had much more fruit density where the 2023’s are more open and have left space for you to walk in and search for the identity. I compare to a newly produced music album versus an open analog recording from the early 60’s. There can be no doubt that the vintage is no 2022 but overall it is good. We are hearing that wines will start to get released on Monday and it will be a fast and intense campaign, expected to have finished by the time of Vinexpo Hong Kong on the 27th of May. I can’t remember the last time we had wrapped up before June but I’m all for it. I’ve spoken to Chateau’s who have hinted at lowering the prices but also one who was confident that they would increase! Let’s make it clear, this is not a vintage to take any risks with pricing and given the issues facing Bordeaux and premium wine world wide it would be madness not to lower the prices. We will see on Monday! Some of my highlights of the tastings in no particular order: Chateau Haut Bailly Chateau Margaux Chateau Pichon-Longueville (Comtesse) Chateau Figeac Chateau Pontet Canet Chateau Cheval Blanc Chateau Belair-Monange Chateau Trotanoy Chateau Montrose Chateau La Lagune (QPR of the year?) Chateau Branaire-Ducru Domaine de Chevalier (Blanc)

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So much goes into earning press coverage. Some tips from an expert.

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AI is transforming marketing activities and will transform the workplace, while emphasizing the irreplaceable value of human. Marketers need to reskill to use AI effectively. https://lnkd.in/eyuFNzMZ

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Echoing many of the themes we were expressing in real time during 2023 Bordeaux En Primeur. However, I do not think of En Primeur as "broken". Producers need only adjust their pricing to the market levels, they are still making enormous profits based on elevated pricing over the last 10 years. Expecting consumers to pay in En Primeur prices that are higher than better vintages that are immediately available is unrealistic. #bordeaux #bordeauxenprimeur #bordeauxenprimeur2023 #EnPrimeur #wine #finewine #wineinvestments #finewineinvestments #finewineinvesting #Bdx23 #Bdx2023

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Prepare for the launch our AI-powered chatbot! 🤖 It will change the way you interact with your legal and governance documents, by instantly summarizing, searching, translating, consulting, or simply extracting insights. Want to find out more? Alexandre GRUX, Chief Product Officer, and Romain VIAL, Head of Machine Learning, explain how our revolutionary chatbot works and why it may well become your new digital legal assistant. Watch the webinar now! ▶ https://lnkd.in/ezf-TVjX #chatbot #AI #legaltech

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Pocagar or Angel Guirao? who has the strongest quads? 💪💪 2024 has been a year rich in major sporting competitions: the Olympic Games, Euro 2024 and the iconic Tour de France. To help brands communicate effectively during this flagship event, Seedtag analyzed web audiences across its publisher network to discover emerging trends. Here are some key results: 🚀 The most important categories are sports, hobbies and interests, travel, and health and wellness. 🚴 Jonas Vingegaard is a central figure this year, especially due to doping rumors. 👀 Readers are very interested in the personal lives of cyclists. 🏆 Performance and career growth account for 15% of total views generated by content. Discover more: https://lnkd.in/dSnca7GU #TourDeFrance #WebAudience #ContextualAdvertising #AdvertisingTech

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Great article about how wind, altitude, maritime influences & innovative farming methods uniquely shape Languedoc's appellations and wines! Warm thanks to Rupert Millar

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At Alexandre Bonnet, 100% of our champagnes are low dosage, either Extra Brut or Brut Nature ! Why ? Because it's trendy ? Not really... At Alexandre Bonnet, winemaking begins in the vineyard. We give ourselves the means to seek out the best possible ripeness, thanks to our internal ripening monitoring, plot by plot. A low dosage Champagne is considered to be extra-brut when it contains between 0 and 6 g/l and Brut Nature-Zéro dosage when it contains between 0 and 3 g/l. To produce Champagnes with little or no dosage, they need to be made from fine grapes with sufficient ripeness to strike a balance between structure and aromatic freshness. The aim is to set a harvest date once this balance has been achieved, which generally allows us to dispense with chaptalisation. This reinforces the decision to age the wine on laths for a minimum of 36 months. At the end of this period, we test several dosage levels, and it’s almost always the lowest dosage that best brings out the wine’s minerality and complexity.

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Activo is delighted to travel once again to #London 🇬🇧 with Malika KECHICH & Malika KECHICH at Henry Stewart Events DAM Europe. ✅ You can register here : https://lnkd.in/eqGZ29jG In 2024, DAM plays a vital role in digital transformation. At #DAM Europe, they create an environment focused on sharing experiences, enhancing knowledge and building fruitful professional networks. With Digital Asset Management now a cornerstone of the Marketing Technology stack, you won’t want to miss this opportunity to expand your thinking about your next-generation DAM. ✅ The growth of digital assets has been phenomenal; the pace of growth and the importance of managing and monetising assets increases with each passing day. Over the past two decades at #DAM Europe, we’ve seen it all – from slow incremental change all the way to rapid, disruptive, revolutionary change. We’ve seen it, discussed it, explored its implications and presented opinions on what to do as a consequence. We’ve all watched DAM evolve from a siloed creative tool with a few creative users to a major enterprise strategic application. ✅ DAM Europe 2024 will be no different. As Europe's leading conference dedicated to Digital Asset Management, they provide a unique environment to exchange knowledge and experiences. They’ll explore what next-generation #DAM should be via real-world case studies, interactive panels, workshops, roundtables and tutorials. You’ll leave empowered with the latest thinking and new developments in the world of #DAM.  ✅ No organisation can escape the need to manage digital assets – from FMCGs, media, leisure and retail, to healthcare, education, cultural heritage and government. Whether you are looking to implement your first system, looking to scale up, or want to ensure your next #DAM #strategy or tool is the one to carry you long into the future - this is the conference for you.  ✅ 🎤 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐬𝐩𝐞𝐚𝐤𝐞𝐫𝐬 𝐟𝐫𝐨𝐦 Nestlé, BBC Studios, Amazon Web Services (AWS), the LEGO Group, British Airways, Tiffany & Co., Hilton, and more. 👋 𝐘𝐨𝐮'𝐫𝐞 𝐢𝐧 𝐠𝐫𝐞𝐚𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 - 𝐟𝐞𝐥𝐥𝐨𝐰 𝐚𝐭𝐭𝐞𝐧𝐝𝐞𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞 Edrington, Procter & Gamble, VisitBritain, People's Postcode Lottery, Arla Foods, Brita, LIV Golf, Coty, IBM, Oxford University Press, Campari, Oatly, Diageo, Canon, bp, Domino's Pizza, Stanley Black & Decker, Hogarth, A+E Networks, Victoria & Albert Museum, Dunelm, Save the Children International, GSK and many more. Always covering the latest thinking and new developments in the field, we are excited to bring a wide range of brand-new content to DAM Europe 2024. ✅ #DAMEU #disruptivetechnology #pim #cms #customerjourney #event #DigitalAssetManagement #AI #ChangeManagement #ProductInformat

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Why products fail? The French have a marketing expression that answers this question: "Cherchez le creneau" - "Look for the hole."  It means find a hole and fill it. (hey no pun intended). Rather than thinking traditionally like most companies and advertising " We are the best", or "We are the leading company" 🤢 ... You see what others overlook. Well, didn't you create your product with this idea? To fill a gap in the market? Your branding and positioning must follow the same. Think in reverse. If everyone else is going east, see if you can find your hole by going west. Columbus thought this way and we now have McDonalds everywhere. This is a series of 6 - in my opinion, high-value posts- where you will learn how to create a strong market position, I am not going to say "Stay tuned until next Tuesday" but I just did.

Slow Figma Files Got You Down? Doctolib Shares Their Design System Cleanup Fix! Feeling the Figma drag? Doctolib reveals a 3-step approach to optimizing their design system for blazing-fast performance and happy designers. Inside you'll learn: 1. How to identify and eliminate file-weight culprits (think: hidden layers!) 2. Clever Figma features to streamline your component creation 3. A Figma component versioning system for painless updates Ready to say goodbye to sluggish Figma files? Read the full article to discover Doctolib's efficiency secrets: https://lnkd.in/dP_d3-cU #UI #UX #design #Figma #websitedevelopment #Building #efficiency

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🌟Net-zero Diaries: A Chat with Benoit Skinazi at Cannes Lions 2024 🌟 We had the great opportunity of having a chat with Benoit Skinazi, Chief Marketing Officer at Sharethrough, on the Equativ yacht during the Cannes Lions International Festival of Creativity. 🛥 ☀ We discussed: - His insights on the initial steps media companies should take to achieve net-zero. - The importance of industry collaboration in order to tackle the climate crisis. - Sharethrough's journey towards sustainability, including the opportunities and challenges encountered. 💬 Click below to watch the full interview and explore how industry leaders are driving change for a greener tomorrow. 🎥 Watch the full interview here: https://lnkd.in/e3aVF4PJ #NetZeroDiaries #CannesLions2024 #Sustainability #Media #Decarbonisation #GreenFuture #51toCarbonZero #Sharethrough

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Revealing insight in how advertisers in France spend advertising on local media. Presented by Alexis Goujon and Xavier Guillon via Les relocalisateurs : 1. One-third of every euro spent goes to local media. 2. Local advertisers make up 75 per cent of local media spending. 3. Rising living costs in 2023 led to more spending on promotions. 4. Despite digitalisation, direct mail and door drops account for almost 21% of local spending. 5. Direct mail/door drops and owned media make up more than half (55 per cent) of the budget for national advertisers in local media compared (43 per cent) to local advertisers. 6. The distribution sector is the biggest advertiser in local media. 7. 13 per cent of national advertisers plan to increase spending on local media in 2024, while 8 per cent plan to decrease. In their comments on the results Dorothée Caulier of CoSpirit Media urges advertisers "spend more money on French media as this is key for our economy and our democracy". Planning and buying processes for local media have much improved, including now relevant insights and further automation such as programmatic advertising says Mickaël Henry from Dentsu. This brings the planning process for local media on par with national media. The shift from direct mail and door drops to owned media confirms the shift observed from retailers such as E.Leclerc and others. #prospectus #mailing #printmedia #localmedia #advertisingeffectiveness Arnaud DUBIN ✔ Géomarketing ✔ Médias Locaux ✔Digital Sebastian Mitter Mark Davies European Letterbox Marketing Association (ELMA) Thomas Hopman

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