Baptiste Essig

We were at React Paris 2024 organised by BeJS : Belgian JavaScript Community. In case you missed it, here is an article to synthetize what we learned by Adrien Guernier. Discover the latest React trends with insights from industry experts such as Una Kravets, Kawtar CHOUBARI & 🤷 Nico Martin. 🚀 The article covers topics like #WebUI, React Server Components, Partial Prerendering, #ML, #LLM and more. Check it out now! 😉 #conference #react #AI

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🌟 𝐓𝐫𝐢𝐩𝐥𝐢𝐧𝐠 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐢𝐧 𝐉𝐮𝐬𝐭 8 𝐌𝐨𝐧𝐭𝐡𝐬! 🌟 Discover how our SEO team brought a Poland-based hospital specializing in medical tourism back to the forefront after a Google penalty. Here’s a snapshot of our success: 📈 𝑻𝒓𝒂𝒇𝒇𝒊𝒄 𝑮𝒓𝒐𝒘𝒕𝒉: A robust 3x increase in site traffic, reconnecting patients with essential services. 🔝 𝑻𝒐𝒑 𝑹𝒂𝒏𝒌𝒊𝒏𝒈𝒔: Achieved top 10 rankings for 40 primary keywords, ensuring high visibility in a competitive market. 📘 𝑭𝒆𝒂𝒕𝒖𝒓𝒆𝒅 𝑪𝒐𝒏𝒕𝒆𝒏𝒕: 6 blog posts now prominently displayed in Google's featured snippets, capturing the audience's attention. 🌍 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 𝑼𝑲 𝑷𝒂𝒕𝒊𝒆𝒏𝒕𝒔: Overcame the challenge of no local presence, positioning Poland as a desirable destination for surgeries. 🏥 𝑩𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝑻𝒓𝒖𝒔𝒕: Enhanced credibility and authority, encouraging UK patients to choose our client for their medical needs. 🔗 𝐖𝐡𝐲 𝐏𝐨𝐥𝐚𝐧𝐝? We've made the case for Poland as a trusted, effective alternative for surgeries abroad. Want to learn more on how our tailored SEO strategies can elevate your business? Reach out to kartik@lantern-digital.com #SEO #MedicalTourism #DigitalMarketingSuccess

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Revealing insight in how advertisers in France spend advertising on local media. Presented by Alexis Goujon and Xavier Guillon via Les relocalisateurs : 1. One-third of every euro spent goes to local media. 2. Local advertisers make up 75 per cent of local media spending. 3. Rising living costs in 2023 led to more spending on promotions. 4. Despite digitalisation, direct mail and door drops account for almost 21% of local spending. 5. Direct mail/door drops and owned media make up more than half (55 per cent) of the budget for national advertisers in local media compared (43 per cent) to local advertisers. 6. The distribution sector is the biggest advertiser in local media. 7. 13 per cent of national advertisers plan to increase spending on local media in 2024, while 8 per cent plan to decrease. In their comments on the results Dorothée Caulier of CoSpirit Media urges advertisers "spend more money on French media as this is key for our economy and our democracy". Planning and buying processes for local media have much improved, including now relevant insights and further automation such as programmatic advertising says Mickaël Henry from Dentsu. This brings the planning process for local media on par with national media. The shift from direct mail and door drops to owned media confirms the shift observed from retailers such as E.Leclerc and others. #prospectus #mailing #printmedia #localmedia #advertisingeffectiveness Arnaud DUBIN ✔ Géomarketing ✔ Médias Locaux ✔Digital Sebastian Mitter Mark Davies European Letterbox Marketing Association (ELMA) Thomas Hopman

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What if you could transform an ordinary place into an immersive space in less than half a day? ArScénique, an audiovisual service company, did just that! For the opening of a new Samsung Electronics store at a french shopping center, speed and efficiency were crucial. Thanks to HeavyM software, our client reduced the software setup time to just one hour! Incredible, isn’t it? ⏳💻 HeavyM, specifically designed for projection mapping, offers quick and smooth configuration with a user-friendly interface and powerful features, bringing your artistic vision to life without unnecessary technical constraints. 🖌️🚀 It was a pleasure to see the amazement in our clients' eyes as they discovered the animation. This experience demonstrates the power of digital art to captivate audiences and create an immersive environment. 👁️✨ Have you ever used video mapping in your projects? What are your experiences with these technologies? How have you overcome the challenges related to setup time? 🤔💡 #Mapping #Samsung #HeavyM #EventPlanning #proAV

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🚀 Want to get the most out of your #DOOH campaign? Discover 𝗟𝗶𝘃𝗲𝗦𝗰𝗼𝗽𝗲, our brand new service designed to optimize your digital #advertising campaign.   👁️ Using advanced tracking technologies, 𝗟𝗶𝘃𝗲𝗦𝗰𝗼𝗽𝗲 analyzes key elements like logos and images, ensuring they capture and maintain viewer attention. The objective? Providing you technical support to maximize the visual appeal of your #digital campaigns.   🌐 Expand your creative arsenal! 𝗟𝗶𝘃𝗲𝗦𝗰𝗼𝗽𝗲 is part of our Creative Visual Impact Package, which includes:   -> Visual Scan: Simulating eye movements to gauge impact. -> 3D Journey: Evaluating visuals in various settings. -> Blow Up: Testing effectiveness in real-world conditions.   Read all about it here: https://lnkd.in/eHpHU-s6 🤝 A special thanks to Fuzetea and Naomi Osorio Galan for being the pioneers in testing LiveScope with us! A great example of innovation in action. 📢 For more information, contact Laurence Waegemans   #LiveScope #DOOH #MarketingInnovation #DigitalMarketing

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🏆 Sales challenge: +10 experts have pooled their methods and advice! Spendesk, Doctolib, Glady, Partoo, Figaro Classifieds, Doctrine, Qonto, Groupe SeLoger, Mytraffic, Mooncard ... These companies have succeeded in turning sales challenges into a real sales performance lever! And they've decided to share their secrets with you. Highlights: 📚 The 13 steps to organising a successful sales challenge 🎮 The 7 steps to digitalising and gamifying your sales challenges 💡 +50 expert tips and best practices 📌 +20 sales challenge templates In total, +100 pages of methodology, best practices and concrete examples! Interested? Just click here 👉 https://bit.ly/4beXoH3 💜 A big thank you to all the experts who helped design the Ebook!

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📢 Towards a More Sustainable Digital Future in France, here a resume of an interesting guide dedicated to #DSI made by Fruggr by Digital4Better: 74% of French companies are moving towards responsible digital practices. 40% of the population still lacks full digital autonomy. By 2025, 50% of CIOs will integrate sustainability criteria. 💡 Learn how responsible IT can reduce your environmental footprint and boost efficiency. 📩 Interested in the full French guide? DM me or Digital4Better for more information! #SustainableIT #DigitalTransformation #GreenIT #France

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How do you market a niche new product to #Fortune500 companies? 🤔 Alexandre Barthel has firsthand experience. 🤝 He is Marketing & Communication Director at Agorize, the leading innovation management platform that boasts Microsoft, Accenture, and L’Oréal among its clients. 🌟 We caught up with Alexandre at Viva Technology 2024 in Paris for a chat, and a very welcome coffee! ☕ On the agenda: 🎯 Precision targeting - online, at events, and with ABM. ⚖ Balance - between brand investment and sales support. 💡 A highlight (and a mistake?) from a distinguished marketing career! Thanks so much, Alexandre, for sharing your insights and taking part in our B2B Spotlight Series. 🙏 To check out the full conversation, follow the link in the comments ⬇️ #Marketing #Communications #MarketingStrategy #CommunicationStrategy #InnovationManagement #VivaTech #MarketingAgency #PRAgency

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📢 A/B test results on Criteo: Optimizing banner design for better conversion performance! 🔬 We conducted an A/B test on Criteo for one of our e-commerce clients. Criteo enables businesses to effectively target and retarget potential customers through personalised advertisements. 🎯 Our goal was to determine the most effective dynamic banner design for each website visitors and cart abandoners. Therefore, we compared two versions of the banners: Version 1 contained image, headline, and price, while version 2 only consisted of image and price (no headline). 🧪 The hypothesis was that no text on the banner outperforms the version with the text. The main KPI was cost-of-sales (COS). After running for 14 days, we made some insightful discoveries – let’s dive into the findings! 📌 In the first stage of the test, all products from the feed were included into the test. Website visitors showed no statistically significant difference in COS between the two versions. However, for cart abandoners, version 2 (image + price) demonstrated a remarkable 56% decrease in COS compared to version 1. 🔄 Moving on to the second stage of the test, we decided to add another dimension by focusing solely on high-value products at prices of €1,000+. We hypothesised that users would prefer to see the brand name in the headline, in addition to the image and price. We conducted the test for both website visitors and cart abandoners over a span of 14 days – here’s what we found! 📌 For website visitors, version 2 (image + price) outperformed version 1 (image + price + headline) with a 40% better COS. 📌 However, for cart abandoners, the results took a different turn. Surprisingly, version 1 emerged as the winner, boasting a 23% better COS than version 2. Based on these A/B test results, we drew several key conclusions: 1️⃣ Not all products should be treated equally when it comes to ad creation. High-value products may require additional information, such as brand names, to aid users in their purchasing decisions. 2️⃣ The factors influencing user decision-making vary depending on their stage in the customer journey. While website visitors may not need text information on display banners, cart abandoners find it valuable. 3️⃣ Avoid blindly running display feed-based banners. Criteo offers numerous opportunities to optimise banners by combining them based on categories, adjusting background colours and logos, and limiting the number of displayed products, among other options. 💡 These insights help us refine our retargeting strategies and create more impactful campaigns for our clients. Have you ever conducted an A/B test on Criteo to optimize your ad performance? Share your experiences in the comments below! #deepmedia #digitalmarketing #ABTesting #DigitalMarketing #Ecommerce #Criteo #Retargeting #ConversionOptimization #CustomerJourney #BannerAds #PerformanceMarketing #DataDrivenMarketing #MarketingInsights

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How you present yourself is everything !❤️‍🔥 Looking for quality content?👋🏼 Reach out to partner with COMQUOI Digital Agency and let us create compelling content that resonates with your audience. Check out our latest work for inspiration! How do you like to boost your content ? Got any tips to add to this? #comquoidigitalagency #DigitalMarketing #ContentCreation #clientengagementtips #instagramtips101 #tipsandtricks #tunisia #digitalmarketingagency #linkedin

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THERE WE GO! Wooclap has obtained 𝐈𝐒𝐎 𝟐𝟕𝟎𝟎𝟏:𝟐𝟎𝟐𝟐 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧! 🚀 🎉 I am thrilled to announce that Wooclap has achieved the ISO 27001:2022 certification! This milestone reflects months of hard work by our outstanding Security Team and underscores our commitment to security excellence. 🗣️ Lorenzo Risi, our Security Lead shares: “We are pleased to formalize the continuous improvement process that has long been in place at Wooclap. Just like for GDPR, our security team is deeply committed to protecting your data whether you are a student, a teacher, or any other Wooclap, Wooflash, or Quiz Wizard user.” Why did Wooclap pursue this certification? 🔵 Because you have the highest security requirements! 🧑‍🏫 🔵 Because your data deserves the best security and confidentiality! 🔒 🔵 Because we want to be indestructible! 🛡️ And now? Well, security improvement is an endurance sport, so we’ll never stop! I extend my heartfelt thanks to our dedicated team for their hard work and commitment in achieving this certification. 💙 For more information, check out our blog article: 🔗 https://lnkd.in/eHRUzi79 𝐹𝑜𝑟 𝑡ℎ𝑜𝑠𝑒 𝑢𝑛𝑓𝑎𝑚𝑖𝑙𝑖𝑎𝑟 𝑤𝑖𝑡ℎ 𝑖𝑡, 𝐼𝑆𝑂 27001 𝑖𝑠 𝑎𝑛 𝐼𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑆𝑒𝑐𝑢𝑟𝑖𝑡𝑦 𝑆𝑡𝑎𝑛𝑑𝑎𝑟𝑑 𝑤ℎ𝑖𝑐ℎ 𝑟𝑒𝑞𝑢𝑖𝑟𝑒𝑠 𝑎 𝑠𝑡𝑟𝑜𝑛𝑔 𝑐𝑜𝑚𝑚𝑖𝑡𝑚𝑒𝑛𝑡 𝑓𝑟𝑜𝑚 𝑐𝑜𝑚𝑝𝑎𝑛𝑖𝑒𝑠 𝑖𝑛 𝑑𝑎𝑡𝑎 𝑝𝑟𝑜𝑡𝑒𝑐𝑡𝑖𝑜𝑛 𝑚𝑎𝑛𝑎𝑔𝑒𝑚𝑒𝑛𝑡. 𝑇ℎ𝑟𝑜𝑢𝑔ℎ 𝑜𝑢𝑟 𝑏𝑒𝑠𝑡 𝑝𝑟𝑎𝑐𝑡𝑖𝑐𝑒𝑠 𝑎𝑛𝑑 𝑒𝑣𝑖𝑑𝑒𝑛𝑐𝑒 𝑜𝑓 𝑐𝑜𝑛𝑡𝑖𝑛𝑢𝑜𝑢𝑠 𝑖𝑚𝑝𝑟𝑜𝑣𝑒𝑚𝑒𝑛𝑡 𝑖𝑛 𝑒𝑣𝑒𝑟𝑦 𝑎𝑠𝑝𝑒𝑐𝑡 𝑜𝑓 𝑆𝑒𝑐𝑢𝑟𝑖𝑡𝑦, 𝑊𝑜𝑜𝑐𝑙𝑎𝑝 𝑤𝑎𝑠 𝑎𝑏𝑙𝑒 𝑡𝑜 𝑟𝑒𝑎𝑐ℎ 𝑡ℎ𝑒 𝑠𝑡𝑎𝑛𝑑𝑎𝑟𝑑 𝑙𝑒𝑣𝑒𝑙 (𝑜𝑟 𝑤𝑎𝑦 𝑎𝑏𝑜𝑣𝑒? ;))! #ISO27001 #InformationSecurity #DataProtection #CyberSecurity #ISMS #CESIN #EdTech #DataSecurity #Compliance #GDPR #Wooclap #Education

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Il📊 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐌𝐚𝐣𝐨𝐫 𝐄𝐯𝐞𝐧𝐭𝐬 🌟 𝐆𝐫𝐚𝐧𝐝 𝐏𝐫𝐢𝐱 𝐝𝐞 𝐌𝐨𝐧𝐚𝐜𝐨 𝐝𝐞 𝐅𝐨𝐫𝐦𝐮𝐥𝐞 𝟏: an impressive €90M* in economic benefits for #Monaco, driving tourism and local business growth. 🎬 𝐂𝐚𝐧𝐧𝐞𝐬 𝐅𝐢𝐥𝐦 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 brings in €200M* to #Cannes, with visitors and events boosting hotel rates and local commerce. Amazing to see the significant economic impact figures of major events, highlighted by a digital media platform focused on investment. However, while the industry includes some publicly listed companies, official numbers are rarely recognized of the overall events industry. Stakeholders continuously try to emphasize and recognize the sector's importance. 🏢 𝐒𝐭𝐫𝐚𝐬𝐛𝐨𝐮𝐫𝐠'𝐬 𝐕𝐢𝐬𝐢𝐨𝐧: In our city, a clear vision has paid off. Investing €200M in the Palais des Congrès & Parc des Expositions Strasbourg Events which hosts 250 events annually, has not only boosted the economy but also enhanced our city's attractiveness. The impact of these events is estimated at over €130M per year, while also supporting hundreds of jobs and enriching #Strasbourg's intellectual capital. 🌍 𝐁𝐞𝐲𝐨𝐧𝐝 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭: Events at the Palais des Congrès & Parc des Expositions Strasbourg Events contribute significantly to Strasbourg's cultural and intellectual vibrancy, making it a dynamic and attractive city. Let's continue to recognize and invest in the power of events (not only major ones) to drive economic growth and enrich our communities! 🚀 *figures communicated by Oak Invest in May 24

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🌱 Transforming digital advertising through sustainable practices In the fast-changing landscape of digital advertising, the need for sustainable practices is more pressing than ever. Alliance Digitale brings this to our attention with the launch of its “Library of Case Studies”, building on its April 2023 “Eco-Gest Guide to Programmatic Media Buying”. 📖 This practical library is a valuable resource for brands and media agencies, offering a comprehensive toolkit for energy- and resource-efficient online advertising. It features successful case studies where advertisers, agencies and technology solutions have effectively combined advertising effectiveness and environmental responsibility. 🔎 Nexx360's contribution to sustainable advertising At Nexx360, we align ourselves closely with these initiatives through our innovative server-side advertising solution, which consumes less bandwidth than client-side and includes advanced features such as throttling. Throttling allows us to control the rate at which advertising requests are made, reducing requests with little chance of success and energy usage without compromising campaign effectiveness. This feature not only improves the sustainability of digital campaigns, but also supports the wider goals of reducing the footprint of digital advertising. 💡 The collaborative effort highlighted in Alliance Digitale's case studies underscores the importance of every player in the advertising value chain in moving towards a more sustainable digital advertising ecosystem. 🔗 Embrace sustainability and discover how Nexx360 can enhance your advertising strategies while respecting our planet : https://nexx360.io Pour lire l’ensemble de l’article en français 👇 https://lnkd.in/ekAKuakt #Sustainability #Innovation #Programmatic

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Our CMO and VP Ecosystem Isabelle Turcotte answered journalist Bruno Guglielminetti's questions live from Europe's biggest technology event, Viva Technology, last week in #Paris. She underlined the steady progression of the Canadian presence and spoke of the participation of numerous Canadian companies, illustrating Canada's ability to position itself favorably for the future of artificial intelligence. "For Canada, this is a super-important issue for productivity. If we really want to be able to improve our productivity, and grow economically, we have to make sure that our companies transform their processes or improve the way they do things, and AI is a good solution for that." 💬 Listen to the podcast here 👉 https://lnkd.in/eUS2N4Ub #AI #ArtificialIntelligence #Technology #Startup

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Every week, we write a short format newsletter with top 4 news 📰 that shake Videocommerce & retail. We add a hint of (French) humor 😎and lot of good energy🔋. See what you are missing out and start subcribing today ! https://lnkd.in/exQ9RiYm #videocommerce #liveshopping #ecommerce #retail #vcommerce

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🌍 Transform Your Impact with the USE IT AGAIN Initiative! Have you ever wanted to make a tangible difference in sustainability but weren't sure how? The USE IT AGAIN initiative provides a unique opportunity to be part of a groundbreaking experiment. By supporting our initiative, you are not just contributing to a cause but investing in a sustainable future 🔄 Why Get Involved? Personal Fulfillment: Experience the satisfaction of being part of a visionary project that turns waste into worth. Your involvement directly contributes to reducing environmental impact Legacy Building: Be remembered for your role in a pioneering project that changed how we use and reuse our resources. Your support helps create a lasting impact that will inspire others Network and Learn: Join a community of like-minded individuals and leaders in sustainability. Enhance your knowledge and offer your colleagues opportunities to network and be engaged through exclusive programs and events driven by USE IT AGAIN Visibility and Recognition: Gain recognition for your commitment to sustainability. Our project spotlights supporters who make significant contributions, offering you a platform to enhance your personal or corporate brand's visibility 🌱 About the Project: The USE IT AGAIN initiative is setting a new standard by upcycling the legendary racing trimaran that was once destined for disposal. Through innovative repurposing, we not only protect the environment but also foster economic and social advantages by promoting sustainable practices and empowering communities 🌟 Make Your Mark: Your support is crucial. It allows us to expand our impact, championing sustainable practices globally and creating educational opportunities that inspire further sustainable initiatives. By getting involved, you become a cornerstone of a movement that's reshaping our planet's future 🎥 See the Change: Dive into the visual journey of USE IT AGAIN in our latest video. Witness the vibrant and dynamic transformation process, from discarded materials to legacy assets. https://ow.ly/Fg4u50S0y5t 🤝 How to Get Involved: Volunteer: Join our team of dedicated volunteers and contribute your time and skills to various aspects of the project. Whether it's hands-on work with the trimaran, community outreach, or helping with events, your involvement is invaluable. Contact us at: info@aumsolutions.org Donate: Financial support is essential for the success of our initiative. Your donations help fund the upcycling process, community programs, and educational initiatives. Every contribution, big or small, makes a significant impact. https://lnkd.in/eFwaGHcK 📢 Stay Tuned: Stay connected to learn more about our innovative processes, success stories, and how you can further support our mission https://aumsolutions.org #SustainableFuture #UpcyclingProject #EnvironmentalImpact #LegacyBuilding #SustainabilityLeaders #CircularEconomy #SocialImpact #SustainablePractices #CommunityEmpowerment

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