Erwan Boca

🚀 Want to supercharge your Browse Abandonment flow and boost your e-commerce sales? Here are some simple yet powerful tweaks you can make: 1. 𝗘𝘅𝘁𝗲𝗻𝗱 𝗬𝗼𝘂𝗿 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲: Don't cut it short! Many brands only send 2-3 emails, but stretching it out gives your prospects more chances to convert. They might just need a little extra time or motivation. Life happens, pay-day could be coming, or they just need a good rest! Give them time. 2. 𝗧𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗦𝗽𝗹𝗶𝘁𝘀: Get strategic with conditional splits. Tailor your second email with product recommendations based on predicted preferences like gender. Relevant suggestions drive engagement and clicks. 3. 𝗔𝗱𝗱 𝗥𝗲𝗺𝗶𝗻𝗱𝗲𝗿𝘀 𝗮𝗻𝗱 𝗥𝗲𝗮𝘀𝘀𝘂𝗿𝗮𝗻𝗰𝗲𝘀: Address common concerns with reminder emails about shipping reliability and available payment options. Reassure hesitant buyers and watch your conversions climb. 4. 𝗖𝘂𝘀𝘁𝗼𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀: Personalise content based on viewed product categories. Highlight key items with relevant USPs and reviews. Gradually build these out to optimise your flows over time. Optimising your flows doesn't have to be overwhelming. Start small, learn what works, and refine your approach over time. You may find a campaign angle that works well - Start to include that angle in your content and the way you articulate your USPs because you have learned that it sells.  Keep pushing your agency to grow and innovate—there's always room for improvement!

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Create your LinkedIn strategy, Founders. Stepping into LinkedIn without mapping the basics Won’t cut you any slack Get clear on the below points to know what you want. 1. Who you are targeting (your ICP) You need to know :  - what they want  - where they’re stuck  - Their motivations & interest  - One big challenge they need to be solved 2. Know what you're offering to help them Ask yourself  - how does your solution/service fit their problem? - what is the one challenge you’re solving for them? 3. Find your USP  Again ask yourself Why would they choose you? - Does your solution make their lives easy? - What is the one key factor that differentiates you? 4. Define your content strategy Post content that : - Shows your expertise - Shows your services & it’s benefits -Show your USP to the buyers  5. Your profile From you're headline to the about section. Everything should speak to your ICP Turn your profile into a landing page That answers every question the ICP might have  6. Create your posting & engagement plan  Figure out:  - what time you’re posting - what CTA will you use  -what days you’re posting  - whom you’re engaging with  - what type of content you’re posting ----------------------------------   P.S. Are you a team strategy or no strategy?   ---------------------------------- p.s.s If you are a Coach or a founder/C-suite executive looking to  - build your brand  - become a thought leader  - generate revenue or monetize your brand   DM me BRAND  ----------------------------------    

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Drive 3x Revenue burning less $$ on ads, ( attracting more visitors ) Your Brand follows a funnel: - to attract cold audience - nurture warm audience - engage hot audience for this you set up a budget : - to put ads - optimise funnels - hire paid influencers - setup email campaigns - build social media profiles While Putting hours + effort making plans and strategies, pouring $$ in setting up, You dream of attracting an ideal audience who purchase your amazing solution but what actually you get: - fails to convert visitors - cart abandonment issues - theme codes get broken - Less than 2% of visitors turn into customers. - can't customise code to personalise content - can't differentiate what is causing them to leave - getting frustrated on managing all at once After doing all you know, - Figuring out all on your own, - Pouring money without seeing a decent ROI - Getting frustrated + tired For most D2C brands average CR is 2% Processing 1000+ Globally, I designed my own CRO System, Driving 3x Revenue fixing: ▪️ Poor user experience ▪️ Lack of customization ▪️ Technical difficulties ▪️ Cart abandonment issues ▪️ Check out Glitches ▪️ Poor Website Copy ▪️ Liquid Coding Errors From 2019, I was constantly observing D2C brands skipping same steps, I observed & developed my own CRO system - no fluff just plug and play. My CRO System includes: ✅ Code + Design ✅ Customization ✅ Step-by-step checklist ✅ Helps you launch + fix After a lot of trial + tests, Took me 5+ years to build, CRO System that helps you - Save $$ on ad spend, - Great User Experience - Optimise sales funnels, - Clear + irresistible offers, - Copy that hooks to needs, - Convert 3 to 4 times better Are you seeking More Sales? Enjoy 3X More Revenue? 📈 Less Cart Abandonment? 🛒 Book a Discovery Call Now! You'll get - high-impact areas - Implement my CRO Systems - Watch your profits soar!

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Why Your Website Might Be Failing Despite Great Content Yes, you read that right. > Great content alone isn’t enough anymore. > Want to know the real reason your site isn’t ranking high on Google? It’s all about User Experience (UX) ↳ Why UX Matters ? > Google now pays close attention to: --- Page Loading Speed →Does your site load quickly?  --- Website Security →Is your site safe and secure for users?  --- Mobile-Friendliness →Is your site easy to use on mobile devices?   ↳ The Impact >Boost Your SEO → A better UX can push your site higher in search results. >Make Users Happy → Satisfied users stick around longer and engage more. > Encourage Return Visits → A smooth experience keeps people coming back. ↳ What You Can Do 1. Improving UX isn’t just about looks.  2. It’s about making your site easy and enjoyable to use.  3. This helps with Google rankings and keeps your users happy. ↳ Steps to Take: 1. Check Your Site --- Use tools to see how mobile-friendly your site is, how fast it loads, and how secure it is.  2. Make Improvements --- Fix any issues to improve these areas.  3. Watch the Results --- Keep an eye on your rankings and user engagement to see the difference. Have you made any UX improvements to your site? -- Share your experiences and tips in the comments -- Reach out for a free consultation and let’s start climbing the search rankings together -- Follow me for more insights like this. I write about and implement B2B lead generation campaigns. DM me to discuss implementation strategies #digitalmarketing

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The number 1 mistake I made when I started out ( avoid this at all costs ) Creating content to go viral. Before : - Increase in number of followers - Increase in numbers of engagements - Increase in the number of posts going viral - Decrease in the number of leads generated After : - 70% Content reaching the ICP ; 30% to the masses - Increase in the number of leads generated - Increase in community support - The right type of growth People often believe that a larger audience means a larger income ( you couldn't be more wrong about this ) Therefore metrics such as ~ Likes ~ Followers ~ Comments Are given way too much attention. Whilst these vanity metrics matter to an extent. What helps in the long run is : + Honing your skills + The ability to help your audience + The authenticity with which you show up At my agency we build personal brands with a combination. The combination of : = Content that reaches the masses = Content that reaches the niches Ultimately a strategy that builds your personal brand in a way that allows for : -/ Growth ( Profile + Business ) -/ Awareness -/ Authority building -/ Community building - Yours truly ♻️ Repost to expand the support Ps : If you're looking to build your personal brand in a similar manner I am just a dm away!

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Lemlist are killing it right now with their SEO And they’ve used YT to power up their SEO efforts too 🚀 They are one of my favourite marketing teams, as their execution is always on point ! Let’s breakdown together : First, They are pairing key BOFU keywords with their YT video assets. For example, Their blog “Best cold email software” → Has been paired with a YT video on the exactly same topic (Tight relevancy). Then inside the rest of the blog they’ve embedded extra supporting videos covering each sub section. So for each tool recommendation (Making up the round up listicle) → They’ve embedded a supporting individual review video on that tool This in Google eye’s then creates a very strong page quality score due to the number of supporting YT assets from Lemlist. This allows Lemlist too : ✅ Increase their page quality score for SEO thus decreasing their need for backlinks ✅ Acquire extra sign ups thanks to YT SEO ✅ Feature in the video pack in Google’s SERPs ✅ Repurpose multiple video assets across different blog assets See the results for yourself, Lemlist are clearly on the ball with their SEO ! Quick tip, you can also link from your YT assets back to your SEO assets to link the two together. — 🔄 Repost so others can benefit too !

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The Spam folder is like the 25 page on Amazon : Nobody sees you, nobody buys from you. Your cold emailing approach needs to be on point in 2024. I was talking to a Sales director yesterday and their approach is to send 1000 cold emails daily worldwide. But no results, only 5-8 monthly sales meetings were booked despite : 20 000 prospects being reached. And all of that is because the email infrastructure and the tools used are not adapted. So it results in 70% of his emails going to spam and his main reputation domain being affected. Never use your primary domain for cold email, you need to create an alias that redirects to your main one. For example, if your main domain is : vision-media.fr Then create an alias like • visionmedia.com • vmedia.com • visionmediagroup.com From those aliases, you can only create two cold outreach emails and send 30 emails per day maximum ! Use adapted software, please do not Hubspot, Brevo, Activecampain, etc which are software for already opt-in leads. Use Instantly.ai or Smartlead and spend at least two weeks warming up the domains + emails.

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IndexNow: When To Update Search Engines With Your Content Changes 👀 with recommendations for... * Retail * News * Dynamic Websites * When not to notify by Fabrice Canel 👇 (link in comments)

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✦ Etuo SEO Case Study: +457% increase in Traffic ✦ (Multi-million Revenue from 1 product in 21 EU 🇪🇺 countries) well.... thousands products but all were <Phone Cases> and a few mobile gadgets 😊 Between August 2019 and September 2021 - etuo scaled from 58k to 323k - with over +3000 keywords in Top 3 - and Millions in Clicks that lead to a multi-million € Brand across Europe with an amazing exit strategy But behind that success story was a solid SEO Strategy - Strong Topical Authority - Technical SEO in Magento - Backlinks in selective media - Solid On-Page Optimization - A simple and easy navigation - 5 strategies of internal linking - Blog that supported e-commerce Why does this worked so well ? - Localization by Locals per EU Country - Smooth & fast collaboration with C-Levels - amazing customer service - and PASSION for SEO Results If you like these Results. Send me DM 📩 for a 𝐅𝐑𝐄𝐄 𝐒𝐄𝐎 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧. ✦ I am Aristotelis Making your Blog a Lead Powerhouse. Let's increase 7x Leads with #SEO Content. I like to talk about #content, #semantics, #entities, #seotips, #b2b, #saas, #startups, #contentcreation, #d2c, #eeat, #blogging, #seowriting

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How my client got +1,000 followers in 28 days on LinkedIn (without ads) We're always building our audience, and with this client it was no different. We went from 1,700 followers at the start of the work to +3,000 today. Here's what you can learn from it: 🧠 First of all, plan: The first step is always planning. For this, in the first few weeks, we tried to understand the client, their audience, objectives, and then create the strategy. Those who plan clearly see the destination and waste less time in the process. ✊🏽 Don't hide your values I always say that your differential is you, it's you thinking outside the box. What has helped us stand out and reach more and more new people is expressing our beliefs and values in the content we produce. 🐜 Fail small: 80% of the growth came in 5 days Until we got the content right, we tested, made mistakes and validated the formats, and we still got there quickly, this process is focused on the medium term. 🎯 Knowing where your audience is Our audience wasn't on Instagram, it was on LinkedIn. We were able to identify this early on and focus our efforts where the results would be greatest. Results don't always come that quickly, but when they do, they're the result of increasingly aligned work. Because Content is a game of strategy, consistency and patience. Follow me for more. #contentcreation #socialmedia #marketing

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You know the problems your product solves, but do you know the consequences? 👀 This week in #SexyAds, it's Dove with another B2C example for B2B brands to follow. At Revenu, we break out our client's stories into this framework. 1️⃣ Problem 2️⃣ Solution 3️⃣ Benefit 4️⃣ Social Proof 5️⃣ Consequences Some clients have multiple stories, some with different ones for different personas. But unless the story is written down in a formulaic way, creating a good ad is almost impossible. Most brands should already know steps 1 to 4, but I've found that only some have really tapped into consequences. What happens if they don't solve the problem? Their situation will get worse. If a problem worsens, it sometimes compounds into a much bigger problem. That's the consequence. 👉🏼 Problem: Is your cost per demo too high? 👉🏼 Consequence: You won't generate enough meetings, so you won't drive enough new-net revenue. The company may suffer financially, and it could end up with you losing your job. 👉🏼 Problem: Are you not getting any leads from Google? 👉🏼 Consequence: People are most likely searching online for a product like yours. If they aren't finding you, they are finding a competitor. That competitor will probably get bigger, and you may fade into obscurity. When you tie a problem with a consequence, it really sinks in. B2C companies have been doing this for decades. Just look at the first advert by Dove. B2B companies need to take note.

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⚠️YOU NEED TO PAY ATTENTION TO THIS Let's talk about the CTAs which aren't important topics for some people. I wonder ! why 🤔 You can't expect to get engagement if you don't tell people what to do next! What makes a good CTA!? A good CTA (call-to-action) can do a variety of things. It can increase your: 1. Engagement 2. Website/Link traffic 3. Sales 4. Impressions & reach With simple tricks you are able to achieve your goals when adding the right CTA. The only requirement though is you need to know what your goal is! Only with a clear goal, you can choose the right CTA and will see results. Here are some of the CTAs ⏩ Share your thoughts in the comments below ⏩ Double tap if you agree ⏩ Which part resonates with you the most? comment! ⏩ Share your experience related to this post ⏩ Let's start a discussion, comment your thoughts ⏩ Tell me how this inspires you ⏩ What's your favourite tip about this post? comment ⏩ Have a similar story? share it with us! ⏩ I'd love to hear your perspective! comment below ⏩ Challenge: describe this post in one word-comment! ⏩ Your feedback matters! let me know in the comment! ⏩ Share your tips related to this topic ⏩ Got questions? drop them in the comment! ⏩ Inspire others by sharing your story! ⏩ Curious to know your thoughts! comment below ⏩ Let's create a discussion, comment your opinion! ⏩ Let's engage! tell me how you feel about this! ⏩ Your voice matters! share your thoughts! ⏩ Let's make this post a conversation! comment below! ⏩ Drop a line about what you learned about this post! SAVE THIS IF YOU FOUND IT VALUABLE Follow Sachin Mishra For more such content #Linkedin #Engagement #SocialMediaMarketing #Growth

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Expanding your e-comm brand to France? 5 Key lessons you want to know: 1️⃣ Always write your ads in French and make sure it's the way French people use it Google Translate won't work. The French will spot it and they'll leave your ads/store right away. 2️⃣ Highlight "Made in France/Europe" One of the beauties of the French customers is that they're very aware of what they're buying and they value quality. Thus, typical Chinese products are not something they're so fond of. If your products are made in France or Europe - that's a USP that you might not have in other markets. There's just something special about their local patriotism. 3️⃣ Sustainable, Sustainable and again Sustainable! Yes, your American audience doesn't give a ****. Yet, if you want to win the love of your French customers, you need to be sustainable and show it. Don't fake it, don't try to cover it - they will be looking for it. 4️⃣ Local Influencers are HUGE! Having collabs with local influencers is one of the simplest ways to penetrate the French market. Don't try to adapt your US/Foreign UGC/Influencer content to the market. It will simply not work. 5️⃣ Don't try to fool them Again, the French customer is extremely aware of the market and they will know if you're trying to rip them off with a higher price or you're covering something. Be transparent, be as detailed as possible and be authentic. Overall, France is an amazing market and I highly recommend you to consider it.

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High CAC got you down ? 📈💸 Let' s break it down CAC stands for Customer Acquisition Cost🎯 It' s the price you pay to win a new customer. It is calculated by considering the costs of advertising, marketing, sales, and other activities. But what if it' s too high ? It' s the time to get smart - Time to optimize your marketing - Time to improve your website's conversion rate - Time to engage more with your audience 👥 - Most importantly, time to understand your customers better🧠 Because when you know what they want, you can give it to them And that' s how you reduce your CAC So, let's get to work ! 💪🏼 Remember , a lower CAC means a higher profit margin And who doesn' t want that ? 💰🚀 DM for a free consultation and Follow me Vineeth Ganji to learn about more such content #CAC #marketingstrategies #brandgrowth #performancemarketing

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A/B Testing your CTA: Something that we realized after sending thousands of Emails is that, CTAs need to be Tested constantly. For one store, This was the winning CTA: - Get My Free Gift [ when tested against " Get Your Free Gift " ] For Another Store, This was the winning CTA: - Grab Your 10% Off [ when tested against " Get My 10% Off " ] There is no one-size-fits-all with Marketing. Relying on Data is a much better option than relying on your Intuition.

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This is the ONLY metric I’m tracking Hint: it’s not leads … (It’s still too early, but it will come) So what is it ? 👉 It’s feedback on my content Right now, my only focus is creating valuable content. Content that get people to say “Damn this is good !” My goal here is to simply bring value to people’s feed and build an audience. I’ve even spent time in comments talking with others to see what they would like to see more off on their Linkedin feed. (I’ve treated those people as my customers you could say, where my product → is my content). Then after, I simply create the content they want to see more of… To come back to leads. I’ll track them later. Right now, only goal is to keep creating valuable content most people would charge for. Leads will follow in due time, it’s only a matter of time catching up. So if you want more SaaS SEO resources, stay tuned 👀

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After sending 100s (and very soon 1000s) of cold email campaigns, here is my checklist of top 16 learnings for you to be able to have over 2-5% reply rates with enhanced deliverability every time: ✅𝐃𝐨𝐦𝐚𝐢𝐧𝐬: Buy 10-20 domains on Porkbun similar to your main domain. ✅𝐔𝐬𝐞𝐫𝐬 & 𝐒𝐞𝐫𝐯𝐞𝐫𝐬:: Create 2 users per domain (Ideally have equal no. of Microsoft Outlook and Google users for testing). ✅𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐞𝐭𝐮𝐩: Add profile pictures, set up DNS records (DKIM, MX, SPF, DMARC, Verification), and custom tracking for all users. ✅𝐒𝐞𝐧𝐝𝐞𝐫 𝐑𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧: Warm up all users on 100% reply rate with 25-40 warmup limit for at least 15 days. ✅𝐒𝐜𝐫𝐚𝐩𝐢𝐧𝐠 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐥𝐞𝐚𝐝𝐬: Use Apollo.io & MillionVerifier (for verification) or ListKit for pre-verified leads (Segment/Enrich lead lists in Clay if possible). Focus more on relevance over personalization. ✅0 𝐒𝐩𝐚𝐦 𝐰𝐨𝐫𝐝𝐬: Edit 3 targetted sequences per campaign in Smartlead (use their spam filter to ensure no spam words like ‘free’, ‘get’, ‘guarantee’, ‘sales’, or ‘profits’ are sent). ✅𝐍𝐨-𝐠𝐨𝐬: Avoid Links, images, attachments, complex HTML code, clickbait in subject lines, fancy signatures, and open rate tracking (2-5% reply rate implies 60%+ open rate) ✅𝐄𝐚𝐬𝐲 𝐎𝐩𝐭-𝐨𝐮𝐭: Use an unsubscribe line instead of an unsubscribe link. ✅𝐌𝐚𝐧𝐮𝐚𝐥 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Send test emails from each user and click “looks safe” to confirm emails land in the primary inbox. (Contact support if this happens often so they can run a diagnostic). ✅𝐕𝐨𝐥𝐮𝐦𝐞: Gradually increase volume and send an average of 500 to 1000+ emails daily at a bare minimum. ✅𝐆𝐫𝐞𝐚𝐭 𝐥𝐞𝐚𝐝 𝐦𝐚𝐠𝐧𝐞𝐭/𝐎𝐟𝐟𝐞𝐫: Ensure what you’re selling is something people want (& what you’re giving for free is something they’d pay for). ✅ 𝐌𝐞𝐭𝐫𝐢𝐜𝐬: 25 emails/inbox, less than 3% bounce rate, every 500 leads should ideally yield a meeting and launch at least 1 campaign daily (with 2+ split tests). Aim for a 2% positive reply rate. ✅ 𝐖𝐚𝐭𝐞𝐫𝐭𝐢𝐠𝐡𝐭 𝐬𝐚𝐥𝐞𝐬 𝐩𝐫𝐨𝐜𝐞𝐬𝐬: While you can get leads all day/night, ensure your inbox doesn't turn into a leaky bucket, using regular followups. ✅𝐈𝐧𝐛𝐨𝐮𝐧𝐝-𝐥𝐞𝐝 𝐨𝐮𝐭𝐛𝐨𝐮𝐧𝐝:  Ensure an inbound engine is running alongside your outbound engine to convert more leads to calls and calls to deals. Reaching out to people as an anonymous seller with a dormant profile (especially LinkedIn) doesn't work anymore. ✅ 𝐆𝐨 𝐎𝐦𝐢𝐧𝐜𝐡𝐚𝐧𝐧𝐞𝐥: While cold email is great, it alone might not have the keys to the castle. Add LinkedIn outbound, Linkedin inbound, calls, SMS/Whatsapp, and preferably physical mail to the mix for maximizing the qualified pipeline. ✅ 𝐉𝐮𝐬𝐭 𝐊𝐈𝐒𝐒: just keep it simple silly (when it comes to testing, AI & tech stacks)! What else would you add to the above from your own cold emailing experience?

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Attention ecommerce brands who want to get more abandon revenues... This webinar replay is for you! My webinar with Retention.com - From Cart to Conversion: Boost Revenue at all 5 Stages of Abandonment - had over 140+ ecom brands learning how to boost revenue from every abandon stage.  By the end of this webinar, they learned how to: 💪🏻 Create advanced abandon automations 🛠️ Solve the 5 abandon stages 🔎 Reclaim 5x MORE abandoners 💰 10x your revenues in days I've sent over 1 billion emails and generated over $365M in revenue for clients using the 80/20 rule. The rule: spend more time on automations (less on campaigns). And then 80/20 that rule: spend more time on the these TOP automations. Cart, browse, & checkout abandon, and welcome series. Since that time-saving, money-making epiphany, I distilled years of trial & error into three hacks to grow abandon revenues instantly: ✅ Send better abandon emails ✅ Increase conversion rate ✅ Identify more abandoners It took me YEARS to hack this together when I was VP of Retention. On this webinar, I'm going to show you how to do all 3 in minutes with Retention.com. Watch the replay and share your thoughts! Is boosting revenues from your abandon funnel a priority this year for your brand? It should be. --- Follow me for the secret email, SMS and retention strategies of the top ecommerce brands. #emailmarketing #ecommerce #retentionnation

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20-30% of ecommerce sales happen during November - December. But CPMs 2-3x during this time because every brand and their cat is running ads for their 99% off sale. The way to get infront of your audinece during this time is to build up your email list during the year. This means: 1. Setting a target email list size earlier in the year. 2. Continually testing Email Popup offers to achieve a signup rate that gets you there. Have to start preparing now so you're ready for November.

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