Emmanuel Obadia

🔍 Crafting a Clear Customer Value Proposition 🌟

Excited to share my latest article published in November 2023, exploring the intricate world of customer value propositions (CVPs) in the business landscape.

🌐 Key Highlights:

- Cultural Embodiment: Understanding that a value proposition is more than just words – it's a reflection of a company's culture and ethos, guiding every employee's actions and decisions.
- Marketing & Service Synergy: The case study of Best Buy's… Voir plus

🔍 Crafting a Clear Customer Value Proposition 🌟

Excited to share my latest article published in November 2023, exploring the intricate world of customer value propositions (CVPs) in the business landscape.

🌐 Key Highlights:

- Cultural Embodiment: Understanding that a value proposition is more than just words – it's a reflection of a company's culture and ethos, guiding every employee's actions and decisions.
- Marketing & Service Synergy: The case study of Best Buy's transformation emphasizes the importance of aligning marketing and customer service for a holistic customer experience.
- Power of Design Thinking: Demonstrated through examples like Airbnb and Wells Fargo, I delve into how design thinking goes beyond product development to foster a culture attentive to customer needs.
- Practical Insights: Offering actionable dos and don'ts for companies to authentically deliver value, with examples like Spotify, Dropbox, Evernote, Tesla, and Google Glass.
- Design Thinking in Crafting CVPs: Outlining a blueprint to leverage design thinking in creating resonant value propositions.

💡 The article argues that in our dynamic world, the true essence of a CVP lies in its ability to resonate with customers authentically and consistently across all touchpoints.

🔗 Dive into the full article to explore how companies, from startups to multinationals, can effectively communicate their value to customers, ensuring that their CVPs are not just catchy phrases but true representations of their commitment to customer centricity.

✨ Join me in this insightful journey and let's discuss how these principles can transform your business approach!

#CustomerValue #DesignThinking #BusinessStrategy #CustomerExperience #Marketing #Innovation Voir moins

This article is a deep dive into the intricate world of customer-centricity, exploring various facets of B2B sales and marketing alignment:
🔹 The Customer-Centric Paradox - Navigating the challenges and truths of subscription-based businesses.
🔹 Silos & Their Impact - How organizational structures can hinder customer engagement and solutions to overcome them.
🔹 The Promise of ABM - Understanding the tiered approach of Account-Based Marketing and its potential.
🔹 The AI… Voir plus

This article is a deep dive into the intricate world of customer-centricity, exploring various facets of B2B sales and marketing alignment:
🔹 The Customer-Centric Paradox - Navigating the challenges and truths of subscription-based businesses.
🔹 Silos & Their Impact - How organizational structures can hinder customer engagement and solutions to overcome them.
🔹 The Promise of ABM - Understanding the tiered approach of Account-Based Marketing and its potential.
🔹 The AI Revolution - Charting the game-changing capabilities of Generative AI in B2B sales & marketing.
🔹 Crafting the B2ME Experience - The shift towards hyper-personalized, real-time interactions and the potential of AI.
🔹 The Tango of Alignment - How technology has transformed the world of B2B sales and marketing alignment. Voir moins

Adapting to the accelerating pace of customer changes

I do speak to a lot of marketers and CX practitioners around the globe about the fast pace of customer changes – which has been accelerated by COVID-19. Bring to it, technology and regulatory changes, and it certainly comes as an interesting time to be leading a deep transformation and make your business thrive in today’s world.

Today, being committed to customer-centricity is more important than ever for a brand. So improved… Voir plus

Adapting to the accelerating pace of customer changes

I do speak to a lot of marketers and CX practitioners around the globe about the fast pace of customer changes – which has been accelerated by COVID-19. Bring to it, technology and regulatory changes, and it certainly comes as an interesting time to be leading a deep transformation and make your business thrive in today’s world.

Today, being committed to customer-centricity is more important than ever for a brand. So improved management of customer data is the key component to success. Voir moins

Lorsque l’on évoque ABM (Account Based Marketing), le plus souvent les non-initiés pensent aux activités marketing orchestrées autour de quelques comptes clé dans une approche totalement personnalisée pour chaque compte. La réalité va bien plus loin aujourd’hui...

Try to remember, back in 2010, we anticipated Mobile Internet would overtake fixed Internet by 2014. We actually entered the mobile era for some time already with 5.2B mobile phone users (73% population penetration) and 1.6B of these owning Smartphones, 789M laptop users, an astounding 440M tablet users to be compared to 743M Desktop users and 5.5B TV users.

A l’heure ou la France cherche la croissance, les Etats-Unis décollent à nouveau à plus de 3.5%, leur nombre de chômeurs passe sous les 6% et l’innovation s’accélère. Devons-nous envier le mode de management américain? Joue-t-il un rôle dans cette incessante capacité à rebondir ? L’Europe et les générations Y et Z peuvent-elle nous venir en aide?