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🔥🔥 Summer is here and Bodymists have never been so hot 🔥🔥!!! Thank you Virginie Rousset & The Fragrance Foundation France for the invitation. And big 🙏🌟 for the great insights from Maggie Arms, Global Product Marketing Fragrance & Emerging Director from Sol de Janeiro ☀️.   Back to the 2000s The first Body Sprays marketed by Bath & Body Works in the USA appeared in the mid-90s. They took off in the 2000s. For young girls, these scented mists were the first, more accessible gateway to perfume. And a generous, practical, playful and colorful gesture. All the while drawing olfactory inspiration from the great perfume successes of the time. Witness the great success of Victoria's Secret body mists, for example. The shopping environment is welcoming, relaxed and less distanced than that of traditional perfumery.   2020's The 2020s mark the comeback of these body mists, often priced at less than 25 euros. By 2023, sales of fragrance mists will have tripled, according to Circana. Almost 1 out of 2 British, 49% to be precise, aged 16+, claim to use Bodymist/Body sprays regularly in 2023 (Source: Kantar Profiles/Mintel, August 2023).   What explains this craze 🚀? 👉 A Gen Z that loves them, while its consumption is polarized between the search for more expensive fragranced products on the one hand (new intensities, new concentrations and niche perfumery), and on the other, the search for lower prices and more accessible alternatives ("dupes" or small formats). 👉 An ultra-affordable price for an ultra-generous format. In a market context that has seen prices soar since 2019. The average price of perfume in France has risen by 12 euros since 2019, including 6 euros in 2023 alone! 👉 A simple, uninvolving gesture, with low concentrations of between 1% and 3%, that invites layering and experimentation. There's nothing like a mist to bring a delicate veil of fragrance to the body, which won't clash with your own fragrance. 👉 A booming offer: with new, colorful, innovative brands like Sol di Janeiro, with two playful formats, an 80ml for less than €26 and a more generous 240ml for €35. Full house at SEPHORA 💗. 👉 An offer boosted by social networks, between layering trends and ultra-fun positioning, the perfect combo for Tiktok. For example, on TikTok, #SolDeJaneiro was viewed over 950 million times in October 2023. Searches for body sprays jumped 9.8% year-on-year, and the #bodymist hashtag alone now has over 1.4 billion views on TikTok. 👉 And the cherry on the cake is that even some couture brands have chosen to penetrate this market, from the selective to the niche, around a more mixed usage. CHANEL with new "all-over spray" body sprays under its Allure, Bleu franchises. TOM FORD BEAUTY as an entry product for its super private collection…. And Parfums Juliette has a Gun with a Not a Perfume Hair & Body for its star franchise. Splash time 💦. Who's next? 💚 Virginie Rousset & Anne-Sophie Touchais 🙏 Nathalie Franchini and Marianne Honvault

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We are thrilled to announce a 3 day Masterclass titled “Unlocking the Power of Sensory Marketing: How Consumers & Senses Influence Shopping” by Prof. Dr. Nico Heuvinck Associate Professor and Academic Director of the Master in Digital Marketing & CRM at IESEG School of Management, Lille Campus, France. Date: 9th, 16th &17th Aug’24 Time: 07:00 PM to 9:00 PM The masterclass will help us dive deep into the realm of sensory marketing and store atmoshpherics. Discover the nuances of sensory appeals tailored to various marketing objectives, explore real-world applications by business and uncover the profound impact on consumer behavior. Topics Covered in the Masterclass Session 1: Introduction to Sensory and Visual Marketing In this session, we delve into the core principles of Sensory Marketing and store atmospherics. Investigate the essence of sensory marketing, its interplay with concepts like Customer Experience and important frameworks and the direct connections between our senses and specific brain regions. Explore Strategic application of Sensory Marketing and learning when and how it can effectively utilized. Session 2: Olfactory and Gustatory Marketing In this session, we focus on two senses: smell and taste. First, you will unravel the (emotional) strength of olfactory marketing from an evolutionary perspective, how important smell congruency is, discover the difference in effectiveness between ambient and product scent, as well as its potential dangers. Second, concerning taste, you will examine one of the most fundamental marketing techniques: sampling, how taste is heavily dependent on intrinsic (e.g. product color) and extrinsic products attributes (e.g. branding, pricing, framing), as well as the other multiple limitations of gustatory marketing. Session 3: Auditory and Haptic Marketing This session will immerse us in exploring our two remaining senses: hearing and touch. Initially, we’ll explore the impact of music genre, volume, and tempo on consumer reactions, alongside delving into product sound and sonic branding. Subsequently, we’ll conclude this online workshop by delving into how (non)touching products shape consumer behaviour, how various shopping aids alter shopping behaviour, and the significance of weight, temperature, and texture on product evaluations. The course is intended for Master’s level students, Marketing professionals, Aspiring PhD candidates and any individual with a passion for consumer psychology who are excited to uncover the nuances of experiences in marketing. Don’t miss this opportunity to enhance your knowledge and skills in sensory marketing. Uncover the nuances of experiences in marketing and elevate your understanding of consumer behaviour. Register Now to secure your spot in this exclusive masterclass. Link in the comments below #IITM #NPTELPlus #IESEG #LearningNeverEnds #SensoryMarketing #Marketing

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💥💥💥if the Chinese Cosmetics market interests you as much as it scares you😕, read this article on good and bad practices 💥💥💥

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After reviewing our inventory post-Cosmoprof Bologna & Makeup in Paris, here are our Top 5 most requested samples. Which of these textures by Herrco Cosmetics would you take home to try? 👀 With our innovative textures as a starting point, you can customise products to suit your #beauty brand. Or if you have a specific brief, we can create formulas that are entirely new #ukmanufacturing #beautybusiness

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Some people may think that #beauty is superficial. Before joining L'Oreal 3 years ago, I asked myself what contribution the beauty industry makes to our society. For me, there is no doubt that beauty is an essential human need: we can see this throughout even the most ancient eras of human history, across different cultures across the globe, at different stages of our lives... Beauty is a quest, and as the No.1 in beauty worldwide, L'Oreal can meet consumers' needs while moving the lines towards a more sustainable model, with ambitious social, societal and environmental objectives by 2030. To highlight the essentiality of beauty, we have recently partnered with The New York Times to shape an impactful, one-of-a-kind campaign covering various topics, including #Business, #Science, #Tech, #Wellness, #Life and #Human stories. 👉 Let’s embark on a journey of depth and discovery on why beauty is essential to humanity. Learn more here: https://lnkd.in/euCUyaWf 👏👏👏 to Blanca Juti Christine Burke Brune Diricq Matthew DiGirolamo Steven Shiel Aruna ADICEAM LOUVET Benoît Lozé for this remarkable initiative #CreateTheBeautyThatMovesTheWorld

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3D bioprinting to reproduce the complexity of real human skin is a reality now! In collaboration with the University of Oregon, L'Oréal Groupe has succeeded in printing a multilayered artificial skin that closely replicates the complexity of human skin. This remarkable technology has the potential to revolutionize numerous fields, such as the testing of dermo-cosmetics and the advancement of wound healing research. It is truly an exciting time for innovation and scientific progress in the beauty industry. Learn more about this breakthrough here https://lnkd.in/estC9jDm #CreateTheBeautyThatMovesTheWorld

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Nature's beauty is irreplaceable, with its vibrant colors, soothing sounds, and incredible diversity. However, the impact of climate change on our natural ecosystem necessitates the collective responsibility of protecting and preserving nature's biodiversity L’Oréal Groupe has started to play its part. Through the L’Oréal Fund for Nature Regeneration initiative, €50 million will support innovative projects that help restore damaged ecosystems such as forests, mangroves, marine areas, and degraded lands. The end goal? To restore 1 million hectares of ecosystems by 2030. What do you think we should start to do on a personal level to preserve biodiversity? #CreateTheBeautyThatMovesTheWorld

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Go watch the « Behind the Science » videos on YouTube and discover how #laboratoiresfilorga develop state-of-the-art formulas inspired from aesthetic medecine techniques with high sensoriality.

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This week I was honored to receive the Woman Of The Year award at the World Retail Congress, sponsored by Altrua. The criteria, in Lucy Harris’s words, was to identify female leaders with remarkability, a global footprint and brands that were modern and relevant – all done through a meritocratic search. For me, this award stands as an ode to female entrepreneurship in its entirety and I’m humbled to be the recipient this year.   I started Unilever Prestige as a start-up within Unilever 11 years ago and I was convinced that I wanted to do things differently. I always believed that there was an opportunity to create a business unit that puts the authenticity of the brands at the center of the business model and is “future fit”. Our business model celebrates founders, people and culture. We believe in being a force for good for society and the planet and we invest in vocational training and education for experts and consumers in the Beauty and Wellbeing industry.   More than 80% of Unilever Prestige employees are women, and I’m so encouraged that we have great female representation at founder and CEO level, as well as in key functions across the business that have been perceived as traditionally male including finance, R&D and supply chain.   I’ve always been a supporter of women, and my role as chairwoman of the CEW UK allows me to do this at scale for the entire UK beauty industry. If we want to create gender parity on a bigger scale we need to support, mentor and promote each other and the great work that women do. It’s why awards like this one are so important.   If I had to give advice to women starting out on their journey, I would actually take the words that some of our brand founders shared about my leadership of the Unilever Prestige business: ⚡ Do not be afraid to stand out, and have courage to break the norm if you believe it will lead to something greater ⚡ Be comfortable with being uncomfortable – it’s only through bold moves and choices that the magic will happen ⚡ Have conviction and do not take no for an answer if what you are standing for matters ⚡ Radiate and share your knowledge, experience and advice with others   Truly grateful for this award and I remain committed to driving change for the next generation of all leaders.   #womeninbusiness #femaleleaders #beauty #retail #winninginbusiness #genderequality #womensupportingwomen  

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For years at LUX, we've challenged labels and judgments faced by women in China. This year, we're going even further by challenging the labels women carry for a lifetime: THEIR NAMES. Names often reinforce biases, with boys expected to be strong and girls submissive. For instance, a common boy's name might be GUÓ WEI (Great Nation), while a girl's name could be WEI (Tiny). In celebration of our 100th anniversary, LUX has created 100 new powerful female names. With #InHerName, we invite Chinese women to embrace new names, becoming protagonists of their own stories and sparking a conversation around naming for the next generation. This initiative is a collective effort, in collaboration with Linguistics Professor Liu Yanchun. Let's redefine what it means to be a woman in China, one name at a time. Check it out below with big thanks to Marco Versolato Hinoti Joshi Shailesh Iyer Gerri Hamill Kate Tong Fanny Lemasson at #VML and the #LUX crew Zu Judy Kim Chua Nicolas Tran Dinh Xin Tong Sia Letao Zhong 仲乐陶Chloe Yao Nuria Hernández Crespo #WomenEmpowerment #InHerName #MyBeautyMyStrength #UniquelyUnilever

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I am extremely happy to have attended #VivaTechnology in Paris, Europe's biggest tech event, where L'Oréal presented many groundbreaking innovations, including – to name just a few – skin and hair diagnostics tools, a GenAI-powered personal beauty assistant, a micro-resurfacing device for advanced skincare performance, and Skin Technology, the most realistic, human skin-like technology platform for scientific research and product testing. #BeautyTech allows L'Oréal to be closer to consumers, remove barriers, be more and more #inclusive and #sustainable. #Innovation is not only a means of continuous improvement, but also a powerful source of #inspiration and #creativity. A real engine to #CreateTheBeautyThatMovesTheWorld.   #weareloreal  Filippo De Caterina Martín Spielmann Susana Rodriguez Escudero Gregory Recoing Chiara Sburlati Marco Vasario Valentina Ranno Lorenzo Vitale Simone Targetti Ferri Manuela Pardini Gianguido Bianco Francesco Santachiara Piero Gambino

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For over 50 years, L’Oréal Paris has been dedicated to a more sustainable, equitable, and inclusive beauty industry. With our L’Oréal For the Future, Because Our Planet is Worth It program, sustainability remains at the heart of our mission. L'Oréal Paris is committed to making significant changes through pioneering science and innovative practices. We're empowering women entrepreneurs around the world through our Women of Earth Program. 1. Ambitious Goals: We pledge to halve our carbon footprint per unit sold by 2030, reflecting our long-standing commitment to a more responsible beauty. 2. Comprehensive Efforts: We integrate economic, social, and environmental considerations into our operations, improving products, educating teams, and helping consumers make responsible choices. 3. Pioneering Science: Our use of recycled materials and biobased ingredients showcases our dedication to sustainable innovation. 4. Sustainable Energy: 79% of our factories now run on 100% renewable energy. Together, we can create a more sustainable beauty. Because You’re Worth It… Because our Planet is Worth It! Discover all our 2023 sustainable achievements in our brand-new Progress Report. Barbara BRESSAND SUSSFELD Eric Cunha Marie Brambilla Bas #LOrealParis #Sustainability #WomenEmpowerment #ProgressReport2023 #BecauseOurPlanetIsWorthIt #ClimateChange #WeStandUp

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Great article on #BeautyTech by Claire Dhouailly in Le Monde. New technologies are invading the beauty market with LED masks to treat acne and augmented reality software to choose the right foundation. Very popular among young people, these tools combine personalized care and a quest for efficiency. Brands are heavily investing in these innovations to improve skin care and meet the growing demand for personalization and quick results. Claire Dhouailly also states : “There is a move towards more individualized technology that can help personalize one’s cosmetic and skincare. AI-driven tools are aiding consumers in finding personalized recommendations and virtually testing different products.” Paper highlights that the contrast between natural and technological approaches is becoming less apparent. "It's no longer about cold technology. Everything is interconnected and beauty tech is not a separate field, its purpose is to optimize our rituals.” => With the ability to research the state of the skin, Wired Beauty solution allows clients to monitor various holistic skin metrics, such as #hydration, #skinbarrier, and #antioxidants. This functionality allows for targeted skincare in reference to both internal and external factors, including sun exposure, alcohol consumption, irritation, and aging. In new digital clinical trials, our App correlates skin diagnosis with external parameters thanks to geo-localization. Companies are creating sophisticated models of these gadgets that fit better in everyday skincare regimens. “Consumers want products that are easy to apply, to be able to understand their skin and hair to make the right choices and get the best results without being an expert. In these respects, technology provides valuable solutions," said Balooch. => Wired Beauty is committed to providing innovative solutions to meet skin care needs. When surveyed, 81% of women would be interested in an at-home device to understand their skin's needs and its evolution over time. Additionally, 85% of women would like to know their skin and their needs to improve the effectiveness of their cosmetics routines. Therefore, Wired Beauty has crafted an easy-to-use solution that can achieve better, more convenient, in-lab results in real-life circumstances. And, as often, the best is saved for last. Le Monde article raises the question of efficacy : “Will technology end up casting doubt on the efficacy of the products themselves?” Ballooch’s answer exemplifies the combination of human & tech: “There remains one aspect that no equipment can yet deliver: the sensory appeal of texture and touch. In beauty salons, while machines have gradually become established, manual massage is more popular than ever.” => This is why we have developed, alongside our device and #AI, an app allowing users to feed their comments on product perception alongside product performance in real life.

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The beauty industry is evolving rapidly with the integration of advanced technologies, and at Natural You, we are leading the charge. By harnessing the power of AI, we provide personalized skincare solutions that are tailored to your unique needs. This innovative approach ensures that our products not only meet but exceed your expectations, offering a bespoke beauty experience like never before. In the comprehensive guide by Perfect Corp, you can explore the transformative impact of beauty tech on the industry. From AI-driven skincare analysis to virtual try-on features, the guide covers how these technologies are revolutionizing the way consumers interact with beauty products. At Natural You, we are proud to implement these cutting-edge technologies in our offerings. Our AI-powered tools analyze your skin type, preferences, and concerns to recommend the most effective products for you. This personalized approach not only enhances the effectiveness of our skincare solutions but also ensures a more satisfying and customized beauty routine. Discover more about these exciting advancements and how they are shaping the future of beauty by reading the full article: https://lnkd.in/dHWyKfYV Join us at Natural You as we embrace the future of beauty with technology, ensuring that your skincare routine is as unique as you are. #BeautyInvestments #InvestInBeauty #BeautyIndustry #CosmeticBuyers #BeautyTech #AIinBeauty #InnovativeBeauty #PersonalizedSkincare #SustainableBeauty #GreenBeauty #CleanBeauty #BeautyMarket #BeautyTrends2024 #EcoFriendly #BeautyInnovation #SkincareInvestments #FutureOfBeauty #HighQualityBeauty #BeautyBrands #BeautyStartups

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Only 10 spots for $500 (retail value $3000) just for my upcoming birthday !! This post will self destruct once the last space is filled! Year 32 and I still just wanna help you change this world ! Let's do it ! https://lnkd.in/eUygYP9c #rebrandland #actnow #communitydriveninnovation #entrepreneurship #communitysupport

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🌹Unveiling the Ethical Elegance of NUXE's Very Rose Ultra Fresh Cleansing Gel Mask! 🍃 Embark on a journey into the world of ethical skincare with Very Rose Ultra Fresh Cleansing Gel Mask by Groupe NUXE🌟 🌿 Assessment of CSR Alignment: Delve into NUXE's environmental responsibility and ethical manufacturing practices. 💬 Consumer Sentiment Analysis: Hear what consumers have to say! Reviews praise the product's effectiveness, ease of use, and delightful fragrance. 🌍 Impact on Brand Image: Explore the potential of CSR attributes in enhancing NUXE's brand image. 📈 Future Trends Prediction: Anticipate the future of ethical beauty! The demand for responsible cosmetics is on the rise, and NUXE is well-poised to lead the charge. Ready to uncover more about NUXE's ethical skincare secrets? Click the link below to download the full study and gain exclusive insights! 💼 Download the full study here: https://lnkd.in/d4ZKBvM7 #Skincare #EthicalBeauty #MarketStudy #AI

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⚠ 🌍 𝐒𝐓𝐀𝐑𝐓𝐔𝐏 𝐎𝐏𝐏𝐎𝐑𝐓𝐔𝐍𝐈𝐓𝐘!! 🌱 ⚠ - Join the Circular Innovation Fund Acceleration Program! In 2020, L'Oréal established the Circular Innovation Fund, a global impact investment initiative dedicated to circular economy projects. Managed jointly by Cycle Capital and Demeter, this fund has made significant strides: 🌟 𝐀𝐧𝐜𝐡𝐨𝐫 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭: L’Oréal committed €50 million as the anchor investor, and the fund raised a total of €111 million by the end of 2023, with 11 co-investors. 🚀 𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: The Circular Innovation Fund has already invested in 8 companies, including Lizee, a reverse logistics platform for resale and renting. 🌎 Now, we’re thrilled to announce the 𝟐𝐧𝐝 𝐞𝐝𝐢𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐅𝐮𝐧𝐝 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐏𝐫𝐨𝐠𝐫𝐚𝐦! This program aims to nurture pre-seed and seed-stage startups within the circular economy. We’re seeking innovative projects in two key sectors: 🌿 𝐁𝐢𝐨𝐛𝐚𝐬𝐞𝐝 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬 𝐟𝐨𝐫 𝐏𝐞𝐭𝐫𝐨𝐜𝐡𝐞𝐦𝐢𝐜𝐚𝐥 𝐅𝐞𝐞𝐝𝐬𝐭𝐨𝐜𝐤𝐬: Think fiber-based products, biocatalyst technologies and bio-engineered materials. 🚚 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫𝐢𝐭𝐲: From recycling and upcycling to reverse logistics and supply chain optimization, we want to support groundbreaking solutions. 📆 Application Deadline: Interested startups can submit their applications until May 29 here: https://lnkd.in/es-c2eJM Don’t miss this chance to be part of the circular revolution! Together, we’ll advance sustainability and create a brighter future. 🌍🌱 More information available here: https://lnkd.in/eS8XAdQx #CircularEconomy #Innovation #Sustainability #CircularInnovationFund Joël TRONCHON Cannelle LACOSTE Anne Debauge Stéphane Lesprit Maryam Alaoui Solaimani Delphine TRILLAT Johannes Soulages David Guerin Marie-Stella M'Bengue Valentine Malivel

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Exciting Collaboration Alert! ✨ After much planning, I’ve teamed up with Felicia, a personal color analyst, to bring a special trial session of personal color and makeup workshop to my clients. 🎨💄 We dove deep into the art of choosing the perfect colors for every occasion, helping them boost their confidence and enhance their personal style. By understanding how to choose complementary hues, they can now make informed decisions that enhance their overall look and style. This unique opportunity is limited, so don't miss out on discovering the perfect hues to complement your wardrobe and makeup looks! 🌟 Ready to discover more about yourself or keen to organise this for your team? Feel free to reach out for a discussion! #beforeandafter #coloranalysis #personalcolor #personalcoloranalysis #coloranalyst

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Evaluating quality & calculating cost per wear is essential in educating consumers to buy better. In return, brands should recognize the opportunity to adopt a circular design approach focusing on reusing, repairing & reselling. #thrift #sustainable #circular #quality #fashion #preloved

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