Romain COLLINET

🚀 Want to get the most out of your #DOOH campaign? Discover 𝗟𝗶𝘃𝗲𝗦𝗰𝗼𝗽𝗲, our brand new service designed to optimize your digital #advertising campaign.   👁️ Using advanced tracking technologies, 𝗟𝗶𝘃𝗲𝗦𝗰𝗼𝗽𝗲 analyzes key elements like logos and images, ensuring they capture and maintain viewer attention. The objective? Providing you technical support to maximize the visual appeal of your #digital campaigns.   🌐 Expand your creative arsenal! 𝗟𝗶𝘃𝗲𝗦𝗰𝗼𝗽𝗲 is part of our Creative Visual Impact Package, which includes:   -> Visual Scan: Simulating eye movements to gauge impact. -> 3D Journey: Evaluating visuals in various settings. -> Blow Up: Testing effectiveness in real-world conditions.   Read all about it here: https://lnkd.in/eHpHU-s6 🤝 A special thanks to Fuzetea and Naomi Osorio Galan for being the pioneers in testing LiveScope with us! A great example of innovation in action. 📢 For more information, contact Laurence Waegemans   #LiveScope #DOOH #MarketingInnovation #DigitalMarketing

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The video isn't particularly good, neither from a creative nor technical point of view. What's interesting here is to read the stuff below the video and realize that it's made by an electronics company that has decided that this is a good time to get into the creation of content. We are witnessing a revolution in access to tools that allow you to tell stories. Some will be good, some not. But they will be made and, more importantly, they'll be made outside the traditional media gatekeeper's purview.

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🌟 𝐓𝐫𝐢𝐩𝐥𝐢𝐧𝐠 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐢𝐧 𝐉𝐮𝐬𝐭 8 𝐌𝐨𝐧𝐭𝐡𝐬! 🌟 Discover how our SEO team brought a Poland-based hospital specializing in medical tourism back to the forefront after a Google penalty. Here’s a snapshot of our success: 📈 𝑻𝒓𝒂𝒇𝒇𝒊𝒄 𝑮𝒓𝒐𝒘𝒕𝒉: A robust 3x increase in site traffic, reconnecting patients with essential services. 🔝 𝑻𝒐𝒑 𝑹𝒂𝒏𝒌𝒊𝒏𝒈𝒔: Achieved top 10 rankings for 40 primary keywords, ensuring high visibility in a competitive market. 📘 𝑭𝒆𝒂𝒕𝒖𝒓𝒆𝒅 𝑪𝒐𝒏𝒕𝒆𝒏𝒕: 6 blog posts now prominently displayed in Google's featured snippets, capturing the audience's attention. 🌍 𝑻𝒂𝒓𝒈𝒆𝒕𝒊𝒏𝒈 𝑼𝑲 𝑷𝒂𝒕𝒊𝒆𝒏𝒕𝒔: Overcame the challenge of no local presence, positioning Poland as a desirable destination for surgeries. 🏥 𝑩𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝑻𝒓𝒖𝒔𝒕: Enhanced credibility and authority, encouraging UK patients to choose our client for their medical needs. 🔗 𝐖𝐡𝐲 𝐏𝐨𝐥𝐚𝐧𝐝? We've made the case for Poland as a trusted, effective alternative for surgeries abroad. Want to learn more on how our tailored SEO strategies can elevate your business? Reach out to kartik@lantern-digital.com #SEO #MedicalTourism #DigitalMarketingSuccess

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How you present yourself is everything !❤️‍🔥 Looking for quality content?👋🏼 Reach out to partner with COMQUOI Digital Agency and let us create compelling content that resonates with your audience. Check out our latest work for inspiration! How do you like to boost your content ? Got any tips to add to this? #comquoidigitalagency #DigitalMarketing #ContentCreation #clientengagementtips #instagramtips101 #tipsandtricks #tunisia #digitalmarketingagency #linkedin

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🎾 Roland Garros on Roblox! 0 Visit 😯 Still no Roblox activation from Roland Garros. Wake up, French marketers! 😉 • If you want to shine among Gen Z and promote Roland Garros worldwide, Roblox is the place to be. • If you want to extend Roland Garros beyond its two-week duration and expand your partnerships beyond the usual realm, Roblox is the place to be. 👇 Look at your tennis organization's friends that are already reaching millions of Gen Z Roblox players. 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮𝗻 𝗢𝗽𝗲𝗻 : • 18.5M Lifetime Visits • 8.6M Unique players • 5.2 minutes Average Playtime • 77% Rating 𝗨𝗦 𝗢𝗽𝗲𝗻 : • 4.3M Lifetime Visits • 1.7M Unique players • 6.7 minutes Average Playtime • 77% Rating 𝗪𝗶𝗺𝗯𝗹𝗲𝗱𝗼𝗻 : • 16M Lifetime Visits • 7.6M Unique players • 8.2 minutes Average Playtime • 79% Rating "AO Adventure continues to provide the Australian Open with the opportunity to reach new audiences and global markets, 24/7, 365 days a year, via one of most popular immersive platforms in the world." Ridley Plummer (Tennis Australia) --- 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 --- Want to learn more about brands on Roblox ? 🔔 Sign up for my daily insights : https://lnkd.in/e49gkiNU (Still free) --- Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

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[Great Media Moments] Get ready for an exhilarating season of premier sports events like the #Olympics, #Wimbledon, #EURO24, and the #TourdeFrance! 📅🏆 Now is the moment for brands to captivate their audience with innovative indoor #DOOH strategies. Discover how FRAMEN is revolutionizing consumer engagement and driving ROI to new heights. 🚀 Read the full article to find out more ⤵️ https://lnkd.in/dpmykzEV

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Revealing insight in how advertisers in France spend advertising on local media. Presented by Alexis Goujon and Xavier Guillon via Les relocalisateurs : 1. One-third of every euro spent goes to local media. 2. Local advertisers make up 75 per cent of local media spending. 3. Rising living costs in 2023 led to more spending on promotions. 4. Despite digitalisation, direct mail and door drops account for almost 21% of local spending. 5. Direct mail/door drops and owned media make up more than half (55 per cent) of the budget for national advertisers in local media compared (43 per cent) to local advertisers. 6. The distribution sector is the biggest advertiser in local media. 7. 13 per cent of national advertisers plan to increase spending on local media in 2024, while 8 per cent plan to decrease. In their comments on the results Dorothée Caulier of CoSpirit Media urges advertisers "spend more money on French media as this is key for our economy and our democracy". Planning and buying processes for local media have much improved, including now relevant insights and further automation such as programmatic advertising says Mickaël Henry from Dentsu. This brings the planning process for local media on par with national media. The shift from direct mail and door drops to owned media confirms the shift observed from retailers such as E.Leclerc and others. #prospectus #mailing #printmedia #localmedia #advertisingeffectiveness Arnaud DUBIN ✔ Géomarketing ✔ Médias Locaux ✔Digital Sebastian Mitter Mark Davies European Letterbox Marketing Association (ELMA) Thomas Hopman

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Il📊 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐌𝐚𝐣𝐨𝐫 𝐄𝐯𝐞𝐧𝐭𝐬 🌟 𝐆𝐫𝐚𝐧𝐝 𝐏𝐫𝐢𝐱 𝐝𝐞 𝐌𝐨𝐧𝐚𝐜𝐨 𝐝𝐞 𝐅𝐨𝐫𝐦𝐮𝐥𝐞 𝟏: an impressive €90M* in economic benefits for #Monaco, driving tourism and local business growth. 🎬 𝐂𝐚𝐧𝐧𝐞𝐬 𝐅𝐢𝐥𝐦 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 brings in €200M* to #Cannes, with visitors and events boosting hotel rates and local commerce. Amazing to see the significant economic impact figures of major events, highlighted by a digital media platform focused on investment. However, while the industry includes some publicly listed companies, official numbers are rarely recognized of the overall events industry. Stakeholders continuously try to emphasize and recognize the sector's importance. 🏢 𝐒𝐭𝐫𝐚𝐬𝐛𝐨𝐮𝐫𝐠'𝐬 𝐕𝐢𝐬𝐢𝐨𝐧: In our city, a clear vision has paid off. Investing €200M in the Palais des Congrès & Parc des Expositions Strasbourg Events which hosts 250 events annually, has not only boosted the economy but also enhanced our city's attractiveness. The impact of these events is estimated at over €130M per year, while also supporting hundreds of jobs and enriching #Strasbourg's intellectual capital. 🌍 𝐁𝐞𝐲𝐨𝐧𝐝 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭: Events at the Palais des Congrès & Parc des Expositions Strasbourg Events contribute significantly to Strasbourg's cultural and intellectual vibrancy, making it a dynamic and attractive city. Let's continue to recognize and invest in the power of events (not only major ones) to drive economic growth and enrich our communities! 🚀 *figures communicated by Oak Invest in May 24

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📢 Towards a More Sustainable Digital Future in France, here a resume of an interesting guide dedicated to #DSI made by Fruggr by Digital4Better: 74% of French companies are moving towards responsible digital practices. 40% of the population still lacks full digital autonomy. By 2025, 50% of CIOs will integrate sustainability criteria. 💡 Learn how responsible IT can reduce your environmental footprint and boost efficiency. 📩 Interested in the full French guide? DM me or Digital4Better for more information! #SustainableIT #DigitalTransformation #GreenIT #France

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AI at Cannes NEXT // Stage 5 Films joins the Future of Filmmaking Cannes NEXT, part of the Marché du Film - Festival de Cannes showcases the future of filmmaking. One of the key themes emerging at this year's Cannes NEXT is the growing importance of artificial intelligence (AI) Hybridized Production, and Virtual Locations in the filmmaking process. Stage 5 Films is at the forefront, embracing AI tools and virtual stages with Filmscape. These technologies are transforming filmmaking by enhancing storytelling and creative expression. From script development to visual effects, AI-enabled hybridized production pushes the boundaries of what's possible on screen. Stage 5 Films, with offices in Cape Town, South Africa, Portugal, and Mauritius, integrates AI tools to enhance production workflows and stay ahead of industry trends. This commitment builds upon years of traditional filmmaking expertise. Recent projects demonstrate the potential of AI-driven production techniques. Collaborating with Filmscape, Stage 5 Films uses cutting-edge technology like Filmscape's LED volume to create immersive environments. They've shot projects entirely on Filmscape's virtual stage, from corporate round tables to a forthcoming sci-fi short releasing later this year. By leveraging AI and Filmscape's facilities, Stage 5 Films streamlines script analysis, previsualization, and performance capture. These tools optimize production techniques and improve the already high-quality services afforded to clients. Cannes NEXT offers a platform to showcase innovative approaches and foster collaboration in storytelling. Initiatives like Cannes NEXT ensure storytelling remains impactful in the digital age. Stage 5 Films is pioneering a hybridized production approach with AI tools. Their collaboration with Filmscape positions them at the forefront of this technological revolution, poised to make significant creative and production impacts. Click the link below to read more: https://lnkd.in/dX5Tbq_s Marché du Film - Festival de Cannes Festival de Cannes #Cannes #MarchéduFilm #CannesNEXT #Stage5Films #Filmscape #AI #VirtualProduction #FutureOfFilmmaking #InnovativeCinema #SciFiShort #AITools #HybridizedProduction #VirtualLocations #UnrealEngine

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💡 Voodoo’s BeReal Deal Is More Than Just Opportunistic Last week, French mobile publisher Voodoo announced its acquisition of the social networking app BeReal. in a deal valued at up to $500M. According to Sifted, one-third of the acquisition value ($166M) will be paid in cash, while the remaining $334M is tied to future performance metrics. For context, Voodoo’s last reported valuation was €1.7B in 2021, so this is a sizable deal that showcases Voodoo’s evolved thinking. BeReal is a unique blend of photo sharing and social networking: Every day, users take a picture using both the front and back cameras of their phone and share it with their friends. Despite achieving 125M lifetime downloads, BeReal has not yet introduced any monetization strategies and has been fully dependent on venture capital financing. In its latest valuation round in 2022, BeReal was valued at roughly $600M; the company has raised $90M total to date. What could this mean for Voodoo's future strategy? Read more here: https://lnkd.in/dXng7w7a Thank you for writing, Miikka Ahonen! And a special thanks to Lightspeed for making this digest issue possible. You can read more about them here: http://gaming.lsvp.com/ #Voodoo #BeReal #gamingnews #gamesindustry

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Content production for Le Mirch - Cocktail video highlights #ContentCreation #VideoProduction #CreativeAgency #MarketingSolutions #Branding #SocialMediaContent #DigitalMarketing #MediaProduction #CreativeContent #ContentStrategy #VisualMarketing

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How do you market a niche new product to #Fortune500 companies? 🤔 Alexandre Barthel has firsthand experience. 🤝 He is Marketing & Communication Director at Agorize, the leading innovation management platform that boasts Microsoft, Accenture, and L’Oréal among its clients. 🌟 We caught up with Alexandre at Viva Technology 2024 in Paris for a chat, and a very welcome coffee! ☕ On the agenda: 🎯 Precision targeting - online, at events, and with ABM. ⚖ Balance - between brand investment and sales support. 💡 A highlight (and a mistake?) from a distinguished marketing career! Thanks so much, Alexandre, for sharing your insights and taking part in our B2B Spotlight Series. 🙏 To check out the full conversation, follow the link in the comments ⬇️ #Marketing #Communications #MarketingStrategy #CommunicationStrategy #InnovationManagement #VivaTech #MarketingAgency #PRAgency

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There is something very simple yet powerful in Jean-Claude Biver's words about Hublot's branding strategy 20 years ago: "Hublot made a Fusion by bringing together gold and rubber on its watches, a combination that hadn't been seen since the Big Bang phenomenon. Fusion must be our message. It must be our philosophy, our religion. Hublot was given a message, and from that message, more products were born." By doing this, the Hublot team was able to free the brand from being defined solely by its products, provide a clear and compelling message, and create unique opportunities. #branding #positioning #brandmarketing

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Meta Marketing Summit (Online) April 24th 2024 | 10AM CEST 🔗 https://lnkd.in/e-NbgaNf Marketing in the age of automation 🤖 "As we prepare for a sales driving second half of the year, it’s time to gear up for success! Join us at the #MetaMarketingSummitOnline, where we’ll delve into cutting-edge strategies, insights, and best practices designed to empower businesses in the era of #automation. With Meta’s longstanding dedication to #MachineLearning and #ArtificialIntelligence, our expertise has shaped the world’s most advanced discovery engine. As we celebrate Facebook’s 20th anniversary this year, these technologies remain at the core of our DNA. The industry is experiencing unprecedented #innovation and efficiency shifts, and we are excited to help our partners propel their business through the adoption of AI technology. Join us on April 24th for a unique opportunity to explore #Marketing in the age of automation and discover new strategies for driving lasting growth for your or your client’s business." #Marketing #GenerativeAI #ML #AI #Automation #ModernMarketing

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Yesterday, [Ai]magination, the global #AI studio launched by FRED & FARID, organised an inspiring talk about AI. Olivier Lefebvre, Executive Creative Director, Maxime Vidal, GenAI Specialist at PROMPT Magazine, and Alys Thomas, Photographer and AI Artist, led the session, sharing their insights on the transformative power of AI in the creative industry. The discussion highlighted the importance of adapting and thriving in this era of rapid technological shifts. And although AI may seem easy and limitless at first glance, yesterday’s chat demonstrated that it requires specific skills and expertise to fully unlock its potential. As Mo Gawdat said, "AI will not replace humans, but the humans who use AI intelligently will replace those who don’t." #GenerativeAI #Creativity #Innovation #Inspiration #Learning

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