Béatrice Dupuy

Creative Effectiveness: brand impact insights from Cannes applied to packaging Two weeks ago, I had a chance to take a quick pulse of the hottest and latest marketing / communication thinking, priorities and common questions at the Cannes Lions International Festival of Creativity. As I reflect on how to apply this to packaging, I wanted to share a few insights that captured my attention.    1.              The distinctiveness crisis: surprisingly, while attention is becoming harder to grab, both ads and brand assets seem to become dull instead of the other way around. According to an IPSOS and JKR study, only 15% of brand assets are truly distinctive. https://lnkd.in/ecaa5AiR  We know this is true in packaging too. We see it over and over again: every time a category starts to lack differentiation, with products all using the same pack format, it creates a sea of sameness on the shelf, and gradually drives category commoditization and decline. 2.              The rise of “commerce media”: their presence at Cannes could not be missed. The targeting possibilities, at a highly relevant moment, are incredible – from Amazon to Kroger to Instacart, or even the Walmart shoppable series. I see another strong opportunity for brands to win through distinctive and ownable packaging.  3.              The power of external inspiration: bringing the outside in stimulates innovation and growth. We know that when we expose ourselves and our teams to different environments, we keep growing as people, and fuel new ideas into the business. Some inspiring topics: seeing and feeling the progress of AI not necessarily for creativity but for speed, insights and efficacy; out of the box approaches and creativity from brands; the impact of simple truths; the value and potential of online retailers; the emergence of co-creation; insights and trends (like the rise of humor) and just simply the power of marketing. But do we allocate enough time for this? What are you doing to keep yourselves inspired? #creativeeffectiveness #canneslions2024 #brand #packaging 

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Did you know Monday 24th saw the beginning of the World Health Organisation's International Self-Care Month? At Haleon, a proud member of the Global Self-Care Federation, we are delighted to be supporting the "self-care is healthcare" campaign which aims to demonstrate that by embracing and enabling self-care, we can play an important role. That role is to help to create more sustainable and resilient healthcare systems, improve health outcomes, positively impact society and empower individuals and communities.  Currently, health systems around the world are facing significant challenges, including the rise of long-term ill health, growing health disparities, and the ongoing impact of COVID-19. Additionally, up to 2.1 billion people still lack access to essential medicines, and by 2030, 10 million more health workers will be needed in low and middle-income countries. In 2022, the Global Self-Care Federation conducted research into the global social and economic value of self-care, which found that self-care delivers both social and economic benefits on a global scale, regardless of the country health system and demographic status. The research demonstrated that current self-care practices deliver significant economic savings and quality of life improvements: ·      Savings of nearly $120 billion each year for global healthcare systems and, therefore, national economies ·      Savings of 40.8 billion productive days for both health practitioners and individuals ·      Gain of 22 million quality-adjusted life years (QALYs), the standard measurement for the value of health outcomes We are creating the #SelfCareIs movement to educate and inform about the critical connection between self-care and healthcare. This movement aims to unite individuals, communities, and stakeholders around a shared goal, amplifying voices and increasing impact. By engaging policymakers and healthcare providers, it seeks to remove barriers and advocate for the integration of self-care into national health systems worldwide. I encourage you to get involved with the campaign and help us raise awareness about the crucial importance of, and value in, self-care. To join the movement and learn more about how you can get involved, please visit https://lnkd.in/eWc4WXgf. #SelfCareIsHealthcare #SelfCareIs

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Our latest Integrated Report showed, amongst many other things, how far we have come toward achieving our purpose at Philip Morris International: to completely replace cigarettes with #smokefree products in a responsible way.🚭 Following the release of the PMI Integrated Report 2023 last month, I am delighted to share the Top 10 Takeaways from the report. Here are a few highlights with data as of the end of 2023: 🌍 84 markets where smoke-free products are available for sale 📈 33 million users of PMI smoke-free products, including 28.6 million IQOS users 🚭 98% of total shipment volume covered by youth access prevention programs 🚚 28% shipment volume decrease for our combustible tobacco products ♻️ 320,000 smoke-free electronic devices refreshed or repaired since 2021 Our goals mean nothing without action, and our action means little without transparent reporting. Our journey is powered by case studies and market stories that show real impact and highlight how PMI affiliates worldwide are critical to achieving our sustainability goals. We are committed to sharing measurable results towards our vision of achieving a #smokefreefuture and I am thrilled to see how much progress we have made. Bravo to those who have continuously and passionately taken our journey forward, keeping the planet and those on it at the core of our aspirations.💪 #PMI #Sustainability Jennifer Motles, Emmanuel Babeau, Bin Li

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Danone: 𝘀𝘁𝗲𝗮𝗱𝘆 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀 𝗼𝗻 𝗶𝘁𝘀 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 What Antoine de Saint-Affrique, Pablo Perversi & their teams have been delivering may well be 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗳 𝗮 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗶𝗻 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 & 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 management Danone is made of businesses (essential dairy, mineral water, infant milk & specialized nutrition) with very different market positions for Danone, category sizes, historic growth, long-term potential, profitability/ ROCE & exposure to water/ co2 true costing 𝗔 𝗳𝗲𝘄 𝗿𝗲𝗰𝗮𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗺𝗼𝘃𝗲𝘀 𝘂𝗻𝗱𝗲𝗿𝘁𝗮𝗸𝗲𝗻 𝗼𝘃𝗲𝗿 the last year: ⚫ 𝗧𝗵𝗲 𝗱𝗶𝘃𝗲𝘀𝘁𝘂𝗿𝗲 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵/ 𝗽𝗿𝗼𝗳𝗶𝘁 𝗱𝗶𝗹𝘂𝘁𝗶𝘃𝗲/ 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝗮𝘁𝗶𝗰 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 (the Michel & Augustin biscuit business; the US organic milk business with Horizon Organic, Wallaby; EDP Russia…) ⚫ 𝗧𝗵𝗲 𝗱𝗿𝗮𝗺𝗮𝘁𝗶𝗰 𝗮𝗰𝗰𝗲𝗹𝗲��𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 (both within the brands’ heartlands & addressing consumer trends) on its core (Actimel, Activia, Volvic...) ⚫ 𝗧𝗵𝗲 𝗮𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗰𝗮𝗽𝗶𝘁𝗮𝗹 𝗶𝗻 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝘁𝗼 𝗮𝗿𝗲𝗮𝘀 𝘁𝗵𝗮𝘁 𝗱𝗶𝘀𝗽𝗹𝗮𝘆 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗲𝘀𝘁 𝗥𝗢𝗖𝗘 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 (higher growth, higher margin & sometimes also lower CAPEX intensity as % of revenue), ie. Specialized Nutrition with: => A first acquisition in April 2023 - 𝗣𝗿𝗼𝗺𝗲𝗱𝗶𝗰𝗮, 𝗮 𝗣𝗼𝗹𝗶𝘀𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝗶𝗻𝗴 𝗶𝗻 𝗰𝗮𝗿𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗳𝗼𝗿 𝗽𝗮𝘁𝗶𝗲𝗻𝘁𝘀 𝗮𝘁 𝗵𝗼𝗺𝗲 offering go-to-market optionalities across some key markets incl. UK => A second acquisition announced in May 2024 - 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗙𝗼𝗿𝗺𝘂𝗹𝗮𝗿𝗶𝗲𝘀, 𝗮 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗼𝗳 𝗼𝗿𝗴𝗮𝗻𝗶𝗰, 𝘄𝗵𝗼𝗹𝗲-𝗳𝗼𝗼𝗱 𝗲𝗻𝘁𝗲𝗿𝗮𝗹 𝗳𝗲𝗲𝗱𝗶𝗻𝗴 𝗳𝗼𝗿𝗺𝘂𝗹𝗮𝘀 – oral meal replacement - providing a new platform of innovative products in the highly strategic & regulated US market => Last week, the €𝟲𝟬𝗺 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲𝗱 𝗡𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻 𝗶𝗻 𝗙𝗿𝗮𝗻𝗰𝗲 (another €50m was announced last year in a Polish plant) 𝗗𝗮𝗻𝗼𝗻𝗲 𝗻𝗼𝘄 𝗵𝗮𝘀 𝗯𝗲𝗮𝘁 𝘁𝗼𝗽/𝗯𝗼𝘁𝘁𝗼𝗺-𝗹𝗶𝗻𝗲 𝗰𝗼𝗻𝘀𝗲𝗻𝘀𝘂𝘀 𝗳𝗼𝗿 𝘁𝘄𝗼 𝗾𝘂𝗮𝗿𝘁𝗲𝗿𝘀 𝗶𝗻 𝗮 𝗿𝗼𝘄 𝗮𝗻𝗱 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝗙&𝗕 𝗙𝗠𝗖𝗚 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘁𝗼 𝗽𝗼𝘀𝘁 𝘃𝗼𝗹𝘂𝗺𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 (out of 12 we cover): unexpected for many... With a debt ratio approaching now the x3 EBIT & increasing trust from the financial community, planets start to align for an acceleration in M&A Still a 𝗹𝗼𝘁 𝗼𝗳 𝘄𝗼𝗿𝗸 𝗮𝗵𝗲𝗮𝗱 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗯𝘂𝘁 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗲𝗹𝘆 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀 for Danone 𝗧𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé

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It was energizing to attend the eighth edition of #VivaTech, last week in Paris. In a panel at the #CMO Summit, I joined Aude Gandon, CMO, #Nestlé, and Cristina Diezhandino, CMO, #Diageo. We discussed how to build businesses that positively impact the world and our communities, and looked at how leaders can implement #sustainability into their products, practices, and operations – whilst enhancing value creation . In the past decade, two significant changes have taken place which will fundamentally reshape consumer businesses. The first is the rapid advancement of #AI. The second is a shift in consumer expectations of brands when it comes to climate considerations. Increasingly, people—across generations and geographies—demand that brands offer products which can be manufactured sustainably. Both these changes can support one another and to me, there are three clear ways AI can help: -Deriving a more comprehensive, data-driven understanding of what drives customer demand when it comes to sustainability -Enhancing the design processes for formulating and packaging products -Facilitating quicker and more sustainable product innovation through Large Language Models (#LLMs) Thank you #VivaTech for having me and thank you Sam Glynne, for your expert moderation! #GoodBusiness #valuecreation #emergingtech #innovation #wearereckitt

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Strengthening the EU’s global competitiveness is crucial. As Vice-Chair of American Chamber of Commerce to the European Union (AmCham EU)’s Executive Council, I've shared some strategic actions we can take in our #Agenda4Action.

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It's been an honor and an amazing experience to share a moment & some insights on Amazon with Daniel Torres Dwyer and Christine Nikolaou from The FMCG Guys. 🎙 Find the podcast here if you are interested in 🎧 : https://lnkd.in/dziS3NN3 Digital & eCommerce transformation is a long & exciting journey. Starting small, building the momentum with a vision and step by step bring rational, testing (and failing) & learning, unlock the blockers & keep moving on! I really think Christine wrap it up perfectly when it comes to Amazon challenges : "How to catch growth opportunities with Amazon, because the growth is there, but capturing it is not only about being there, but how you turn up. And how you do so profitably?" If you want to share more on this, let's connect and DM me. #eCommerce #DTC #Directtoconsumer #Amazon #Digitaltransformation #GroupeSEB

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This #EarthWeek and every day, Colgate-Palmolive remains unwavering in its commitment to drive social impact, help millions of homes and preserve our environment. This commitment is vital to our purpose to reimagine a healthier future for all people, their pets and our planet. As we celebrate Earth Week, I am proud to highlight some of our achievements that contribute to a more sustainable future and foster change in our communities: - Pioneering a first-of-its-kind recyclable toothpaste tube. Recently Stina Inc. announced that 90% of toothpaste tubes in the US now have designs compatible with the color HDPE bottle stream, a critical design milestone in the US on the journey to recyclability for plastic squeeze tubes. - Colgate-Palmolive has 36 TRUE certifications for zero waste in 21 countries across five continents. - Through our Bright Smiles, Bright Futures initiative, we've reached 1.7 billion children and their families in over 100 countries since 1991. - Hill's Pet Nutrition's work with NBCUniversal Local’s Clear the Shelters has helped facilitate over one million pet adoptions since its inception in 2015. These milestones reflect our ongoing journey towards reimagining a healthier world. Learn more about our commitment to the environment: https://lnkd.in/e3hsPhXA #Sustainability #EarthDay2024 

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Insightful discussions last week as I have the opportunity to represent Upfield at the FT Moral Money Summit. We discussed how what we eat and the way we grow food shapes our business and economies. I was joined by - Andy Griffiths Head of Sustainable Procurement, Diageo - Julien Denormandie Former Minister of Agriculture and Food Sovereignty of France, Chief Impact Officer, Sweep - Moderator: Attracta Mooney Mooney, Climate Correspondent, Financial Times We discussed how food systems are shifting across production and consumption through heath sustainable diets, regenerative agriculture practices enabled by data. Key takeaways from my perspective included: 💰 The need to consider the full value chain, from our forks back to the farm, the price we pay for food and the cost of externalities. 🍽️ That diets can change and need to at pace to deliver better outcomes for health, the planet and our economies. 🧀 The role we play at Upfield as a globally scaled business, innovating the next generation of products that deliver of taste, affordability, health and sustainability, and investing in the future of food. 🫛 How we help by sending a demand signal for critical crops, including plant proteins from peas, lentils and beans as well as ground nuts and potatoes, that can help improve soil health. 🧑‍🌾 The benefits of working with partners to support farmers across our key crops, from canola in Kenya and soybeans in Kansas to coconut in the Philippines. enabling agricultural practice that are essential for resilient sustainable supply chains. 🏛️Highlighting that while food and agriculture account for ~30% of climate impact the sector attracts only 2.4% of climate finance and the need for an enabling environment for the plant-based sector as a key lever for change. 🌎 The opportunities to accelerate through collaboration across the whole food system. Our commitment to sustainability is stronger than ever, and I’m proud of the work we’re doing at Upfield as we continue to innovate and collaborate to help transform the food system.

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Digital Commerce leading growth half-year growth for Nestlé Interesting half-year results announcement from Nestle today. The results (link below) state clearly "By channel, organic growth in retail sales was 2.0%. E-commerce sales grew by 10.6%, reaching 18.2% of total Group sales." 🌟 eCommerce sales now represent 18.2% of total Group sales. 🌟 eCommerce sales growing 5X faster than retail sales. 🌟 In China, "Purina PetCare achieved double-digit growth, building on new product launches and strong e-commerce momentum." What do these results mean? They mean that, in very mature categories (Confectionery, Water, PetFood etc), in very mature markets (US, Europe, APAC), digital commerce is unlocking new customers, creating incrementally and driving growth. https://lnkd.in/eNrRACZ3

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𝗠𝗼𝗿𝗲 𝗽𝗹𝗮𝗻𝘁𝘀 𝗰𝗹𝗼𝘀𝘂𝗿𝗲 𝗮𝗵𝗲𝗮𝗱 𝗳𝗼𝗿 𝗨𝗦 𝗙𝗼𝗼𝗱 We expect the world largest food FMCG players to accelerate plants closure in a context volume keeps dropping as price elasticity materializes, especially in the US, which is the most exposed to the current de-consumption/ downtrading trend (cf. last quarters results of the world largest food FMCG companies) US Food (which is nothing less than ~25% of the global FMCG market) is the most exposed for few reasons: 1) Food has the some of the lowest gross margin in the FMCG industry so the operational deleverage (the profitability decline driven by volume decline) is there one of the most violent (it is not uncommon to see 200bps volume decline for a F&B business translating into ~80 bps profitability decline - the challenge is some US food businesses are declining 1-3% now for 2 years) meaning that on-going manufacturing footprint adjustment is critical to maintain a competitive cost-base 2) Food has recorded some of its poorest volume performance over the last 2 years in the US (cf. performance of Campbell's, General Mills, Kraft Heinz but also US entities of some of the world largest food companie - e.g. Mondelēz International) 3) The overall in a context where the average US consumer calories in-take is ~4000 calories (where it should be 2000 calories) & where GLP1 drugs penetrations (currently 13%) keep increasing The overall could objectively create a perfect storm More details in our Q1 2024 results publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗤𝟭 𝟮𝟬𝟮𝟰 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜𝗻 𝗥𝗲𝘃𝗶𝗲𝘄 - 𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗧𝗶𝗱𝗲 𝗜𝘀 𝗡𝗼𝘄 𝗚𝗼𝗶𝗻𝗴 𝗢𝘂𝘁 https://lnkd.in/eqtWZjxV 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 Exciting times To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo AB InBev Unilever Procter & Gamble Mondelēz International Kraft Heinz L'Oréal Danone The HEINEKEN Company Bel Reckitt Kenvue Sanofi Haleon Pernod Ricard Diageo General Mills Campbell's Conagra Brands The Hershey Company JDE Peet's Ferrero Mars Lindt & Sprüngli https://lnkd.in/eRRHKVXN

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Yesterday was an important day. At Cannes Lions , the Unstereotype Alliance, part of UN Women, launched the findings of research with Saïd Business School, University of Oxford using sales data from our global billion dollar brands, as well as from some of the other largest advertisers in the world. It objectively proves that progressive advertising sells more. Full stop. 58 countries. 392 brands. 4 years of data. 3.5% uplift in immediate sales 16% in long term sales Irrefutable evidence that doing the right thing and growth can, do and should go hand in hand. Whilst some parts of the business world are wobbling on the path to creating a more inclusive society - as Vice Chairs of the Alliance, at Mars we hope this data will help support the case to stay on the path. Be consistent. Be persistent. Be brave. We can make a difference together. Where good business means a better world. #mars #proudlymars #canneslions #inclusivity #genderequity#unstereotype #unwomen # tomorrowstartstoday UN Women UK

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𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 Five years ago, during a business trip to Korea, I traveled over two hours to visit one of our lip care contract manufacturers. We had just launched our lip care line with them in 2018, buoyed by exceptional consumer feedback. 𝐑𝐨𝐚𝐝 𝐭𝐨 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐬 𝐍𝐨𝐭 𝐋𝐢𝐧𝐞𝐚𝐫 However, gaining traction with key retailers was a challenge initially, leading to sluggish growth that didn’t meet our business case expectations. Our partner, having already invested in a production line on behalf of us, was facing less than 50% capacity utilization and understandably nervous. I felt responsible to reassure them of our product's potential and that growth would follow. 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡 𝐢𝐧 𝐚 𝐒𝐡𝐚𝐫𝐞𝐝 𝐕𝐢𝐬𝐢𝐨𝐧 Meeting the Owner and CEO for the first time, I realized we shared a common goal—exponential growth. I communicated our vision for the Vaseline lip care line and the building blocks to achieving it, stressing how crucial his team would be when (not if) we unlocked more markets and retailers. With a clearer understanding of our growth journey, we leveraged mutual trust and respect to brainstorm strategies for winning over retailers, including emphasizing our 𝘤𝘩𝘦𝘤𝘬-𝘰𝘶𝘵 𝘤𝘰𝘶𝘯𝘵𝘦𝘳 pack—a crucial factor in the impulse purchase category. This laid the foundation for our long-term commitment to our common goal - exponential growth. 𝐑𝐞𝐚𝐩𝐢𝐧𝐠 𝐑𝐞𝐰𝐚𝐫𝐝𝐬 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫 Though it took time, we eventually secured the necessary retailer listings, expanded into new markets, and got our 𝘤𝘩𝘦𝘤𝘬-𝘰𝘶𝘵 𝘤𝘰𝘶𝘯𝘵𝘦𝘳 pack listed in Walmart—a significant milestone and growth driver. With regular check-ins, our partner proactively invested in more lines and capacity on behalf of us, anticipating new listings. Today, despite the initial challenges, we have grown the lip care business by 10X since our first meeting, establishing Unilever International as the largest and fastest-growing lip care business within Unilever. This success was made possible by a shared vision with our partner, who also grew their factory to become one of the five largest lip care manufacturers in the world. A true win-win situation. 𝐑𝐞𝐜𝐢𝐩𝐞 𝐟𝐨𝐫 𝐚 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 This experience taught me valuable lessons about building strong business partnerships: ·       Align on shared vision and goals ·       Build mutual trust and respect ·       Leverage complementary strengths ·       Focus on long-term commitment ·       Recognize and appreciate contributions We often share our visions internally but sometimes forget that our partners are equally invested in our growth journey. Through this partnership, we’ve not only grown our business but also built a stronger and more cohesive team. Now, whenever I meet a partner, I make it a point to take a picture to remember the moment. Who knows where our partnerships will take us five years from now? #UniquelyUnilever #UnileverInternational

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At Philip Morris International we believe that Employee Resource Groups (ERGs) are fundamental for us to be able to have an inclusive workforce and right representation – one that is as diverse as the consumers we serve. Last week, I had the pleasure of joining Massimo Andolina, Parichaya Juntkuang and Patrice Gordon for a global employee webcast for our ERG – AdvantAGE on the topic of Generational Connect and the Importance of Mentoring. With #AdvantAge, we are focused on creating a more inclusive workplace by breaking down the barriers based on generational gap and age bias. As a passionate believer in the importance of diversity and representative workforce, as well as a big supporter of mentoring as a learning opportunity for both, mentors, and mentees I truly believe in the value that generational connect can unlock. Here are my reflections on how intergenerational collaboration can benefit everyone involved: 1️⃣A representative workforce is a business need - our employee’s population is representative of our consumer base. 2️⃣Empower the younger generation to enable growth and learning. Throw them a challenge and you will be surprised by the quality of output, backed by superlative creativity, and thinking. 3️⃣More experienced generation has a wealth of knowledge – you can grow leaps by leaning into it. 4️⃣Collaboration is a two-way street. Being open and willing to learn brings big benefits for everyone. At PMI, consumer centricity is at the core of how we drive strategic actions, and ERGs play a crucial role. 🌟 Let’s continue to progress on the mission for AdvantAGE to bridge generational gaps for a more inclusive and innovative workplace. Mimi Kurniawan, Frederic Patitucci, Oksana Krasieva

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Check out this McKinsey podcast that captures trends in consumer wellness. In the interview, Anna Pione discusses key insights from recent research on the consumer wellness market, highlighting the global shift in consumer priorities toward health and wellness. The research, involved a survey of consumers in the US, UK, and China, and revealed that a significant majority view wellness as a crucial aspect of their lives, with increasing investment in categories like health, fitness, and nutrition. Interestingly, consumers are showing a preference for clinically effective products over merely "clean and natural" options, driven by a desire for proven results. The interview also touched on the importance of healthy aging and the rising interest in weight management and gut health, underscoring the opportunities for innovation in these areas. Lastly, Anna noted the pandemic's impact on consumer behavior, accelerating the focus on proactive health management and the potential of gen AI to personalize wellness interventions. LIsten to or read the script below. Happy learning! What’s new in consumer wellness trends? | McKinsey https://mck.co/4bhGGGZ

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Having put sustainability at the heart of our business for decades, we have learned from experience that to make progress on the big, complex issues we’re all facing, we need to act with greater focus. As Unilever looks to the future, we believe we have an opportunity to define a new, third era for sustainable business leadership. The first era – over a decade ago – was predominantly about ringing the alarm and setting long-term ambitions. The second was about further embedding and integrating sustainability across business and value chains. The third, to us, is all about accelerating delivery, with greater impact, by making sustainability progress integral to business performance. It’s something the world needs, and something stakeholders – from investors to consumers – expect. As a result, we’ve spent many months thinking about how we evolve our approach. And it comes down to three key shifts we intend to take. - To be more focused in allocating our resources towards our biggest sustainability priorities across climate, nature, plastics and livelihoods – for which we recently updated our public commitments, and which are fully embedded in our Growth Action Plan. - To be more urgent in driving actions towards our long-term ambitions. - To be more systemic in our advocacy to address the enablers and blockers of progress outside of our direct control. Our updated commitments are very stretching, but they are also intentionally and, unashamedly, realistic. We are determined that Unilever will deliver against them, just as we are determined to perform against our financial goals. We want to set sustainability ambitions which are credible, which we believe we can deliver against, and which have real positive impact. At Unilever we want to do fewer things and with greater impact. Our refreshed sustainability agenda – with more focus, urgency and systemic change – is no exception: https://lnkd.in/eUPwXPEx

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Colgate-Palmolive displaying a very strong Q1, beating both top and bottom-line consensus, dramatically improving profitability, maintaining global leadership in its core categories (toothpaste at 41.3% and in manual toothbrushes at 31.7%) & raising guidance for 2024 Colgate Palmolive beats Q1 FY24 top & bottom line estimates: • NR: $5065m • OSG: 9.8%; Volume: 1.3%; Price/mix: 8.5% • GM%: 60.0%; +310 bps vs Q1 FY23 • Adj. OP%: 21.4%; +170 bps vs Q1 FY23 Raises its FY24 guidance: • Organic sales growth guidance to 5% to 7% (versus 3% to 5% previously) • Expects gross profit margin expansion, increased advertising investment and mid to high-single-digit earnings-per-share growth Strong performance across regions (especially LatAm): • North America: Posted sales of $997m with OSG of 4.0% of which vol. +2.9% and price/ mix +1.2%. Operating margin at 22.3%, +220 bps vs Q1 FY23 • Latin America: Posted sales of $1253m with OSG of 25.9% of which vol. +6.2% and price/ mix +19.7%. Operating margin at 32.3%, +300 bps vs Q1 FY23 • Europe: Posted sales of $711m with OSG of 7.2% of which vol. +3.1% and price/ mix +4.1%. Operating margin at 20.3%, +250 bps vs Q1 FY23 • Asia Pacific: Posted sales of $727m with OSG of 1.5% of which vol. -2.9% and price/ mix +4.4%. Operating margin at 28.5%, +110 bps vs Q1 FY23 • Africa/ Eurasia: Posted sales of $276m with OSG of 16.2% of which vol. +3.9% and price/ mix +12.2%. Operating margin at 23.9%, +30 bps vs Q1 FY23 • Hill’s Pet: Posted sales of $1102m with OSG of 4.2% of which vol. -3.9% and price/ mix +8.2%. Operating margin at 18.0%, +80 bps vs Q1 FY23 Promising year ahead for Colgate-Palmolive #fmcg #cpg #strategy

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Did you know ? There’s a seismic shift happening in the world of laundry. Changing work and lifestyle habits mean clothes often have less visible dirt and stains. Around 80% of consumers use a quick wash once a week. While people are increasingly selecting the ‘short cycle wash’ setting on their machines, conventional detergents aren’t designed for this: they struggle to dissolve and rinse fully within the shortened timeframe, and some ingredients need more time to activate. In response to this change in behaviour , Wonder Wash from Dirt Is Good – known as OMO, Persil, Surf Excel, Breeze, Rinso, Ala, depending on where you are in the world – was developed at our Port Sunlight R&D centre in the UK. This innovation shows perfectly how we’re focusing more of our investment on creating bigger and better innovations under our Growth Action Plan. Until you see Wonder Wash in store, click on this link to find out more about the product : https://lnkd.in/eTt5efxD Unilever Eduardo Campanella Florian Bertrand Vernay Sophie Jayet-Creusot Ana Maria Paslaru Jennifer Cromie Jean-Francois ETIENNE Teresa Abecasis Burnay Inka Naumann Alessandro Di Bella Yannick Le Coz Kerry Miller Luana Rossolini Ali Fuat Orhonoğlu Gwyneth Hodson Michael Clark #Unilever #UniquelyUnilever #HomeCare

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🔍 𝐓𝐨𝐩 𝐢𝐧-𝐝𝐞𝐦𝐚𝐧𝐝 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐅𝐨𝐨𝐝 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲! 𝑹𝒊𝒔𝒕𝒓𝒆𝒕𝒕𝒐 PART 3/4 In our latest 𝑹𝒊𝒔𝒕𝒓𝒆𝒕𝒕𝒐 episode Agnieszka Jadczak, Country Manager at Roquette, breaks down the three most sought-after specializations in the food industry: ☎️ 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘚𝘦𝘳𝘷𝘪𝘤𝘦/𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘊𝘢𝘳𝘦: In the highly competitive food industry, maintaining customer satisfaction is crucial for retaining customers 🚚 𝘓𝘰𝘨𝘪𝘴𝘵𝘪𝘤𝘴 & 𝘛𝘳𝘢𝘯𝘴𝘱𝘰𝘳𝘵: The food industry relies heavily on efficient supply chain management. 🛒 𝘚𝘢𝘭𝘦𝘴 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘴: Sales teams work to expand market reach by identifying new opportunities, acquiring new customers, and entering new markets. Don't miss Agnieszka's valuable insights in this engaging episode of 𝑹𝒊𝒔𝒕𝒓𝒆𝒕𝒕𝒐! Full video ➡️ https://lnkd.in/g5YQApFS #RistrettoByMorganPhilips #FoodIndustry #BusinessLeadership #CareerOpportunities #IndustryTrends #MorganPhilipsGroup #MorganPhilipsExecutiveSearch

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