Ashok Som

Authors Maximillian Schulz and award-winning case writer Prof. Ashok Som put the prestigious brand BMW under the spotlight in its attempt to compete with arch-rivals Audi and Mercedes in the luxury car segment of the Chinese market. Specifically designed to promote lively classroom debate, students discover the Chinese market, consumer perspectives, and competitor marketing, and follow the newly appointed President and CEO of BMW’s China division in the challenge to carry out in-depth market… Voir plus

Authors Maximillian Schulz and award-winning case writer Prof. Ashok Som put the prestigious brand BMW under the spotlight in its attempt to compete with arch-rivals Audi and Mercedes in the luxury car segment of the Chinese market. Specifically designed to promote lively classroom debate, students discover the Chinese market, consumer perspectives, and competitor marketing, and follow the newly appointed President and CEO of BMW’s China division in the challenge to carry out in-depth market analysis and produce a winning luxury strategy for BMW.

The case comes with a comprehensive set of analyses, statistics, market information and teaching notes accompanied by stunning PowerPoint visuals.
(source: essecpublishing.com) Voir moins

Authors Maximillian Schulz and award-winning case writer Prof. Ashok Som put the prestigious brand BMW under the spotlight in its attempt to compete with arch-rivals Audi and Mercedes in the luxury car segment of the Chinese market. Specifically designed to promote lively classroom debate, students discover the Chinese market, consumer perspectives, and competitor marketing, and follow the newly appointed President and CEO of BMW’s China division in the challenge to carry out in-depth market… Voir plus

Authors Maximillian Schulz and award-winning case writer Prof. Ashok Som put the prestigious brand BMW under the spotlight in its attempt to compete with arch-rivals Audi and Mercedes in the luxury car segment of the Chinese market. Specifically designed to promote lively classroom debate, students discover the Chinese market, consumer perspectives, and competitor marketing, and follow the newly appointed President and CEO of BMW’s China division in the challenge to carry out in-depth market analysis and produce a winning luxury strategy for BMW.

The case comes with a comprehensive set of analyses, statistics, market information and teaching notes accompanied by stunning PowerPoint visuals.
(source: essecpublishing.com) Voir moins

The Road to Luxury explores the fascinating history of luxury goods and explains the evolution
of the burgeoning luxury marketplace, to offer a clear understanding of the dynamics of the
luxury world. Citing current data and statistics on market trends, The book offer insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as the different management styles throughout the luxury industry. Luxury brands have been carefully… Voir plus

The Road to Luxury explores the fascinating history of luxury goods and explains the evolution
of the burgeoning luxury marketplace, to offer a clear understanding of the dynamics of the
luxury world. Citing current data and statistics on market trends, The book offer insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as the different management styles throughout the luxury industry. Luxury brands have been carefully crafted through meticulous strategies in marketing and brand building, making their mark in the consumer’s subconscious. The Road to Luxury examines the key strategies and success factors that are employed by the leading organizations in the luxury market. The authors also reveal the winning and losing tactics many well-known players in the luxury industry adopted during and post-recession. Filled with examples from household brands such as Louis Vuitton, Hermes, and Bottega Veneta to name a few, The Road to Luxury considers the skills and craftsmanship required to produce exquisite goods both in terms of economies of scale and economics of scope. To meet the needs of the ever expanding luxury marketplace it is necessary to find the special skills-sets required in craftsmen, who also possess an implicit understanding of the brand DNA; designers who understand and create innovations around the brand DNA; sales staff who translate the story of the brand to the diverse and growing consumer pool across different cultures, nations and continents; and managers who can run the business not as a small and medium sized enterprise but as a global corporation. Nothing happens quickly in the luxury world and the authors show why building a brand identity is a painfully slow but rewarding process. The Road to Luxury presents a complete and informative resource that covers virtually every aspect of this growing sector. Voir moins

Co-authored a chapter on upcoming Indian luxury brands

This book is the culmination of a research project that Professor Som has undertaken during the formulation of the course titled "International Management: Managing the Global Corporation". The research has led to completion of business cases of European multi-nationals like Alstom, AF-KLM, Arcelor-Mittal, Canal +, Carrefour, Lafarge, LVMH, L'Oreal, Renault, Vodafone, Saint Gobain, Sanofi Synthelabo-Aventis, Vodafone among others. The text book integrates theory of the multinational firm… Voir plus

This book is the culmination of a research project that Professor Som has undertaken during the formulation of the course titled "International Management: Managing the Global Corporation". The research has led to completion of business cases of European multi-nationals like Alstom, AF-KLM, Arcelor-Mittal, Canal +, Carrefour, Lafarge, LVMH, L'Oreal, Renault, Vodafone, Saint Gobain, Sanofi Synthelabo-Aventis, Vodafone among others. The text book integrates theory of the multinational firm, expert discussions for in-depth analysis and case studies of some of the above mentioned European firms that provide contextual familiarity. The unique feature of the case is its European ethos. The text is divided into four parts, each looking at key themes in international management including ethics, managing across cultures and managing global acquisitions and mergers. Each chapter includes an introduction, two readings and a case, progressing from theory to practice from a management perspective debates. The readings enable the reader to consider the dominant US perspectives before applying them to a European context in the case examples. All cases feature businesses which are in the top three of their sector and so are truly European multinational companies. They also feature global companies such as Vodafone, Airbus and Boeing, and encourage students to probe the context and consider the practical aspects and key debates Voir moins

This book documents an empirical, longitudinal study of the process of organizational redesign during changing environments brought about by globalization, liberalization and deregulation. It portrays through detailed description the challenges organizations face responding to these changing environments and how those organizations respond by integrative mechanisms to cement redesign changes within themselves. One of the processes identified is the role of innovative human resource management… Voir plus

This book documents an empirical, longitudinal study of the process of organizational redesign during changing environments brought about by globalization, liberalization and deregulation. It portrays through detailed description the challenges organizations face responding to these changing environments and how those organizations respond by integrative mechanisms to cement redesign changes within themselves. One of the processes identified is the role of innovative human resource management during organizational redesign. The book, while describing key processes of design and the subsequent innovative human resource management initiatives undertaken by five firms, draws on the rich data set of two environments, India and France, which are emerging into more liberalized and international regimes. While describing the organizational redesign process from an organization theory perspective, the book presents a contingency framework based upon both specific policies and actual practices as perceived by top management from a cross-national point of view. The study of the five in-depth longitudinal case studies of Lafarge, Renault of France and Mahut Group, Maruti and BPCL of India that are market leaders in their respective industries across the globe leads the author to support the belief that a proactive role of human resource management is a necessity for superior performance during an organizational redesign process. Voir moins

The case of ICICI Bank examines the growth of India's premier bank. The case focuses on the bank's evolution from a state-owned, project financing institution to an efficient, customer-driven, global banking corporation. The strategy of domestic competition and international expansion is discussed. Also, core competency is examined in terms of technology and innovation.

The case of ICICI Bank examines the growth of India's premier bank. The case focuses on the bank's evolution from a state-owned, project financing institution to an efficient, customer-driven, global banking corporation. The strategy of domestic competition and international expansion is discussed. Also, core competency is examined in terms of technology and innovation.