The Independents, the leading international communications group specialising in luxury, fashion and lifestyle, has added London and Los Angeles-based Sunshine to its growing roster of specialist agencies. The company, founded in 2012 by Al MacCuish and led by fashion industry veteran, Jenna Barnet, was one of the first companies to break new ground in bringing brands into the entertainment space. From its role in Gucci's spectacular CHIME for Change show headlined by Beyoncé to the recent revamp of the Victoria's Secret Fashion Show starring Naomi Campbell and broadcasted on Amazon Prime, Sunshine has played a key part in some of the most innovative projects in the industry over the last decade. “The acquisition of Sunshine is highly strategic — the team’s track record in developing brand and entertainment strategy for luxury businesses is unique,” says Isabelle Chouvet, CEO of The Independents. “Their understanding of the new entertainment landscape is a huge advantage for the group — and with our partners at Banijay alongside, our ability to build slates, custom content and entertainment studios for our global clients is exciting. This is a new era. We look forward to working with the major streamers and distributors as well as like-minded, brand-forward companies like Nike’s Waffle Iron, LVMH’s 22 Montaigne, Red Bull Studios and Condé Nast Entertainment.” The agency’s track record in bringing story expertise to transformation strategies for global brands offers the group valuable synergies across multiple categories, as well as the opportunity to tap into Sunshine's stellar brand-building capabilities, specifically in luxury consumer products. The Independents will extend Sunshine’s international reach to 12 countries across all continents, cementing its global leadership in the entertainment industry. The group’s wide network of expert entrepreneurs will enable the agency to pave the way for even more unparalleled, cross-cultural projects across the luxury sector. “The Independents' entrepreneurial spirit and growing constellation of companies is just incredible,” said Al MacCuish, Founder and Chairman of Sunshine. “We're joining our friends, colleagues and heroes, many of whom we've worked with for years and have long admired. This feels like home and like our best years are ahead of us.” “I've seen the changes taking place in the industry coming for nearly 10 years,” notes Jenna Barnet, CEO of Sunshine, who has previously worked at Calvin Klein, Armani, Gucci and Ralph Lauren before joining the agency. “The time is now. There is a new generation of clients and producers who recognise that with the right story, the right production, the right distribution, talent and team, the ability for luxury businesses to reach the hearts of audiences in culture is unparalleled. It really is a brave new world. With The Independents, we can turn our dreams into a reality.”
The Independents
Services de publicité
Paris, Paris 9 544 abonnés
A global marketing and communications group for industry leaders across luxury and lifestyle
À propos
THE INDEPENDENTS is a global group of renowned creative businesses and studios pushing the boundaries of what is possible in the world of fashion,luxury,beauty and lifestyle. Formed through the combination of Karla Otto, K2, The Qode, Lefty, Bureau Betak, Bureau Future, Prodject, CTZAR, Atelier LUM, INCA Productions, Atelier ATHEM, Kennedy and Sunshine, we are a collective of agencies who share the same values: a drive for excellence and innovation, a customer-centric view, and a spirit of community rooted in thoughtful collaboration. With global offices in twelve key luxury markets, we empower creative synergies, affording our clients the expertise of specialist agencies with the scale and infrastructure of a group. Offices: Paris, London, Milan, Munich, New York, Los Angeles, Tokyo, Hong Kong, Shanghai, Beijing, Seoul, Singapore, Dubai, Riyadh Services: Integrated Strategy, Talent, Branding, Communications, Influence, Brand Experience and Events, Digital Strategy, Creative Services
- Site web
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http://www.the-independents.com/
Lien externe pour The Independents
- Secteur
- Services de publicité
- Taille de l’entreprise
- 501-1 000 employés
- Siège social
- Paris, Paris
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2017
- Domaines
- Public Relations, China entry, Branding, Strategy, Communications, Talent, Entertainment Marketing, Influencer Marketing, Events, Creative Services, Content Production, Digital Strategy, Social Media, Marketing et Innovation
Lieux
Employés chez The Independents
Nouvelles
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Chihiro makeup? Mom Dance Challenge? Fork Trend? Camille Olivier de CTZAR decrypte dans INfluencia les tendances du moment sur TikTok
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Cartier Trinity celebration in Singapore with K2
Why Cartier brought its Trinity celebrations to Singapore
voguebusiness.com
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Atelier ATHEM is commissioned to finance the restoration by advertising the Hôtel de Cabre, which is classified as a historical monument. Having become an expert in this virtuous system, ATHEM has, since 2007, directly contributed to the preservation of more than 50 protected buildings.
[Patrimoine] ATHEM participe à la préservation de la plus ancienne maison de Marseille L’Hôtel de Cabre vient de débuter ses travaux de restauration et nous sommes plutôt fiers d’annoncer que c’est l’Atelier qui a été désigné pour assurer sa valorisation*. Avant que ne soit installé dans quelques semaines notre dispositif scénographique sur la façade, voici 5 choses à savoir sur ce morceau d’histoire : ⇢ L’immeuble, aussi appelé “Maison de l’Échevin de Cabre”, date du XVIe siècle, et a été construit sur la commande du Consul Louis de Cabre ; ⇢ Il a récemment été découvert que cet édifice de style gothique n’est en fait que la moitié d’un ensemble de deux maisons autrefois reliées par une passerelle ; ⇢ En janvier 1943 se déroule la terrible rafle de Marseille. Le quartier du Vieux Port est vidé de ses 20.000 habitants, 1.642 personnes sont déportées. Les troupes allemandes détruisent tout à l’exception de quelques bâtiments à valeur historique parmi lesquels l’Hôtel de Cabre ; ⇢ En 1954, à la reconstruction du quartier, l’immeuble de 650 tonnes est déplacé d’un bloc et tourné de 90° afin d’entrer dans l’alignement de la Grand-Rue ; ⇢ 70 ans plus tard, de nouveaux travaux sont entrepris pour permettre la préservation de ce lieu historique dégradé par le temps et la pollution. ___ *L’Atelier ATHEM est missionné pour le financement de la restauration par la publicité de l’Hôtel de Cabre, qui est classé monument historique. Devenu expert de ce dispositif vertueux, ATHEM a, depuis 2007, contribué directement à la préservation de plus de 50 édifices protégés. ____ Sources : www.inrap.fr Photos : Frédéric Berthet ; INRAP ; Office du Tourisme de Marseille. #Marseille #HôteldeCabre #AtelierATHEM #ATHEM #Architecture #Patrimoine #Restauration #MonumentsHistoriques
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The Serpentine Annual Summer Party with INCA Productions
Pot: You've arrived at The Serpentine Annual Summer Party Performance: Ahn Eun Me Company DJ’s: Soul Scape, Giles Peterson + Skepta Hosts: Peggy Gou, Venus Williams + Gugu Mbatha-Raw Photo experience: Judy Chicago Pavilion Designer: Minsuk Cho 📽️: Dan Sims ———————————————————————— Designed & produced by @incaevent ———————————————————————— #TheSummerParty #SerpentinePavilion #serpentinepavilion2024 #serpentinesummerparty #eventprofs #eventexperience
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INCA Productions for Motorola in New York
INCA joined forces with Motorola to craft an unforgettable guest experience for the 2024 launch of the motorola razr+ and razr devices. A star-studded lineup of influencers, press, and brand enthusiasts were invited to the renowned Greenpoint Terminal, where they were transported into a New York City speakeasy world brimming with mystique. Guests were mesmerized by a performance from the incredible magician Dan White, leaving the audience spellbound and questioning reality itself with the resounding echoes of, “How did the razr do that?” The night unfolded with legendary DJ sets by Nikki Kynard and the iconic Paris Hilton. #flipthescript #eventmarketing #eventprofs #eventproduction #experiential Photo credit: Motorola
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Merci Benoit TRYSTRAM! et Bravo BUREAU BETAK!
Je conçois des événements innovants et mémorables pour engager durablement les participants | 🖋️ Accompagnement éditorial et créatif événementiel | + de 650 événements + de 2600 intervenants accompagnés
Personne ne veut d’Aya Nakamura lors de la cérémonie d’ouverture des JOs Pourtant elle a cartonné lors du défilé Vogue World place Vendome. Ce défilé aurait pu être une partie de la cérémonie d’ouverture des JOs. Pourquoi ? 𝗖𝗲 𝘀𝗼𝗻𝘁 𝗻𝗼𝘀 𝗰𝗹𝗶𝗰𝗵𝗲́𝘀 𝘀𝗮𝗻𝘀 𝗲̂𝘁𝗿𝗲 𝘁𝗿𝗼𝗽 𝗰𝗹𝗶𝗰𝗵𝗲́𝘀. Il y a "Un je ne sais quoi" Une Élégance à la française. Oui, ça pourrait presque être une cérémonie d'ouverture. Au fond de moi, c'est ce que j'espère voir. Richesse humaine Richesse de talents Richesse d'histoires La France est riche d'une culture diverse. Je suis fier de cette culture et je veux la voir s'exprimer. Vivement la cérémonie d'ouverture dans moins d’un mois. Et toi ?
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"Beauty & The Business of Community Building", a KARLA OTTO x Lefty report! Dive in!
🧡 Super excited to share our latest KARLA OTTO Insights report: 'Beauty & The Business of Community Building,' which has just been released 🧡 Backed by industry data from our partners at Lefty and featuring interviews with Charlotte Tilbury Beauty herself and our client KILIAN PARIS, it's well worth a read. Access the full report here: https://lnkd.in/d8VfiR9D Congratulations team! ✨ 👏🏻 Nerys d'Esclercs Anna Ross Unsah Malik RUI HUANG Isabella Montgomery Cover image courtesy of our talented client Isamaya Ffrench for ISAMAYA BEAUTY #KarlaOtto #KarlaOttoInsights #KarlaOttoBeauty
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Milan Men's Fashion Week Digest with Lefty
This season, once again, we are collaborating with our partners at KARLA OTTO to analyze the most important insights from Milan Men’s Fashion Week. Prada Group, Fendi, and Zegna make the podium of the most visible brands, with Zegna boasting the highest EMV YoY evolution, followed by Giorgio Armani and Gucci. South Korean and Thai influencers lit up the front rows. Do you want to discover the full ranking? https://lnkd.in/de2bzheX 📷 Spotlight #findinfluencers #influencermarketingplatforms #influencerdatabase #milanfashionweek #prada #fendi #zegna #dolcegabbana #gucci #giorgioarmani #dsquared2 #moschino #jwanderson #emporioarmani