BOLD

BOLD portfolio companies are characterized by their trailblazing ideas. As L'Oréal s strategic venture capital fund, we strive to further fuel their innovative takes by providing them with access to the Group’s experts. We dedicate best-in-class resources to our portfolio companies to ensure their success. Our startup mentoring pairs them with L’Oréal mentors, providing personalized knowledge and tools tailored to their unique needs. One such expert is Dr. Grace Gao, L’Oréal Adjoint Leader of Discover Domain. She leverages her extensive expertise in science and management to provide leading insights to the Advanced Research team within L’Oréal Research & Innovation (R&I). In nearly a decade with the Group, Grace has worked across cosmetic ingredient science and performance, innovation management, life science and polymer physical chemistry, among others areas. Grace leverages her scientific expertise to mentor BOLD portfolio company ShineHigh Innovation. Together, they co-develop supramolecular nanostructures that enhance cosmetic formulations and raw material performance. The collaboration advances next-level cosmetic ingredients, benefiting skin, hair and scalp with improvements in areas such as depigmentation, actives and anti-aging solutions. Along with her role as a mentor, she recently brought her penchant for science and innovation to the IMCAS Asia Congress Bangkok, the learning event dedicated to knowledge sharing with industry experts and physicians. In her presentation, Grace touched on the Group’s Advanced Research and, notably, the potential of longevity for the beauty industry. Her talk included a deep-dive on the regenerative sciences and holistic methods fueling the frontiers of science and longevity. The innovative ideas at BOLD and L’Oréal fuel the Group’s mission, but it’s the collaboration and people behind them that help unleash their full potential.   Congratulations to Grace for a successful presentation and her key role in mentoring BOLD portfolio companies to #CreateTheBeautyThatMovesTheWorld. #FortuneFavorsTheBOLD Christophe Babule Laurent SCHMITT Samantha Etienne Muriel ATIAS Tony Khajenouri Presca Ahn Julie Pelcener Camille Jaegle Filippo Principi Adeline Girou Maxime De Boni Valentin Peuch-Lestrade Xiaoxin Shao 蓝 LAN挺元 Katia Xiaolin Z.

At BOLD, we believe innovation can come from many and multiple sources. We’re committed to partnering with visionary startups to propel L'Oréal  in its mission to #CreateTheBeautyThatMovesTheWorld. We search both within and outside the Group for pioneering innovators with disruptive ideas. That conviction led to the discovery of and collaboration with BOLD portfolio company ShineHigh Innovation. In 2022, ShineHigh was named the winner of L’Oréal China’s Big Bang Beauty Tech Start-up Challenge. Fast-forward two years, ShineHigh joined the BOLD family in 2024. The startup combines the power of nanocrystals and supramolecular technology to fuel the future of beauty product development. Since then, Big Bang has gone global with the launch of the program in the South Asia Pacific, Middle East and North Africa (SAPMENA) region. Its aim? Discover forward-thinking startups with the potential to support L’Oréal’s Beauty Tech ambitions and co-create solutions for the beauty of tomorrow. Big Bang looks for “big” ideas according to four key areas: 💡 Innovation: tech-driven, proven solutions with an existing customer base 🌱 Sustainability: sustainable in thinking and in practice 📈 Scalability: stable, scalable models with promising growth opportunities 🚀 Impact on L’Oréal: effective solutions addressing Group priorities in significant ways Advancing innovation via productive partnership is key to what we do at BOLD. Our search for startups with transformative takes knows no bounds, and we look to initiatives like Big Bang for that stroke of innovation. Hear from Lex Bradshaw-Zanger and Vismay Sharma about the open innovation program for yourself. Applications are closing soon, but keep an eye out in your region to share your big ideas for potential BOLD impact. #FortuneFavorsTheBOLD Christophe Babule Laurent SCHMITT Samantha Etienne Muriel ATIAS Tony Khajenouri Presca Ahn Julie Pelcener Camille Jaegle Adeline Girou Filippo Principi Vân Nguyen Maxime De Boni Valentin Peuch-Lestrade Xiaoxin Shao 蓝 LAN挺元 Katia Xiaolin Z. Grace Gao Jee Seon Park

Hot off the press 🔥 As seen in WWD, BOLD portfolio company Debut has inked an agreement with L'Oréal to co-create bio-identical ingredients. These eco-friendly alternatives will replace the conventionally sourced ingredients currently used in the Group’s global beauty and personal care brands. As part of the expanded partnership, Debut will create new bio-based ingredients through its proprietary, advanced bio-manufacturing processes. “Instead of being made through petroleum or cultivation, now [these ingredients] could be made through this biological approach, which is far more sustainable,” Debut Founder and CEO Joshua Britton tells WWD’s Kathryn Hopkins. Debut’s technology combines fermentation with cell-free technology to replace conventional ingredient development methods with processes that are less taxing on environmental resources. The shift is also a key step forward in sustainability roadmap, L’Oréal for the Future. By 2030, the Group aims to have 95% of ingredients in formula be bio-based, derived from abundant materials or from circular processes. The latest agreement between Debut and L’Oréal will contribute to making this goal a reality. At BOLD, we foster partnerships with innovators like Debut to support L’Oréal’s mission to #CreateTheBeautyThatMovesTheWorld. Congratulations to the Debut and L’Oréal teams for this exciting collaboration! #FortuneFavorsTheBOLD Read more details here: https://lnkd.in/g8GuEk4P

Over 165,000 people from across the world gathered in Paris for Viva Technology last week, setting a new record for the global tech event. Embracing that same spirit, BOLD and L'Oréal teams showcased groundbreaking new technologies and insights from top leaders. On the show floor, the Group presented innovations shaping the future of #BeautyTech, including advanced diagnostics, augmented beauty services, Gen AI-powered offers and breakthrough devices. Among those on display was the L'Oréal Professionnel Paris AirLight Pro, the next-gen hair dryer jointly developed with Zuvi Inc., BOLD portfolio company. A live demonstration showcased the AirLight Pro’s combination of infrared light and high-speed wind for faster, gentler drying, emphasizing inclusivity, personalization and responsibility. Beyond the exhibition center, visitors encountered the innovation in the metro, alongside other L’Oréal innovations, encouraging in-person engagement. A series of talks and panels with L’Oréal leaders provided further insights into the tech: 💡 Barbara Lavernos, Deputy CEO, and Asmita Dubey, Chief Digital and Marketing Officer, discussed L’Oréal's approach to the future of Beauty Tech. 🤳 Alexandra BOLTEN, Global Head of Social & Content Marketing and BOLD Mentor, talked about the creator ecosystem with industry experts. 💻 Mathias Chaillou, Chief Media Officer, explored AI-powered marketing. 💬 Asmita Dubey participated in a The New York Times debate on AI opportunities and challenge, and offered her expert POV on a talk dedicated to the CMO perspective on creative and technology. The busy four days reflected BOLD's approach to fostering dialogue and putting insights into action. Collaboration and innovation, driven by partnerships between portfolio companies and L’Oréal teams, are key to bringing ideas to reality. #FortuneFavorsTheBOLD #CreateTheBeautyThatMovesTheWorld

💬 Creating the beauty that moves the world with tomorrow’s beauty innovators establishing a global dialogue.   At BOLD, we prioritize relationships with startups, L'Oréal leaders and venture capital (VC) experts to foster productive collaboration among our combined community. That’s why industry events are a key opportunity to share and better understand the challenges we all face – so that we can work together towards generating impactful solutions.   The BOLD team was out in force at Viva Technology, participating in panels and presentations during the four-day event. The team met with industry partners at the L’Oréal booth and engaged with the global tech community across the show floor.   On day two, our Chief Investment Officer Muriel ATIAS joined Lucas Rudolf, Head of Venture Capital at SNCF, in organizing France Invest Corporate Venture Club panel. The presentation brought together corporate venture capitalists and startups to provide a 360° view on CVC collaboration. BOLD portfolio company Microphyt’s CEO Vincent Usache contributed to the discussion, sharing the processes and partnership that goes into the joint work between the biotech company and L’Oréal teams.   The following day, BOLD Global General Manager Samantha Etienne participated in the PwC panel to discuss the CVC role in Group-wide innovation efforts. Samantha was joined by Dr. Golnaz Borghei of PwC, Galina Sagan of Hitachi Ventures and Stephane Salustro of PwC France to discuss the role CVCs play in accelerating innovation and corporate transformation.   A major thank you to all attendees who came to the panels and contributed to discussions over the four days. It’s these dynamic dialogues that help us move forward together with new impactful ideas and approaches for the VC community as a whole.   #FortuneFavorsTheBOLD #CreateTheBeautyThatMovesTheWorld #BeautyTech #innovation

Decoding #VivaTech day two with L'Oréal leaders, tech experts and beauty influencers 💫   L’Oréal’s Alexandra BOLTEN, Global Head of Social & Content Marketing and one of our BOLD Mentors, was joined by industry thought leaders Ajaa Long, Meta, Director Global Client Partnerships, Nikkie De Jager, beauty influencer, and Dr. Muneeb Shah, social-media savvy dermatologist, to discuss the ways in which the creator economy is redefining how Communities, Creators and Brands collaborate.   “Social platforms are moving from follower to interest-based algorithms,” Alexandra said. “Meanwhile, creators are driving advocacy because they are trusted by consumers and communities. We’re at a new frontier where creativity and technology are closer than ever before.”   From AR and VR to AI and Gen AI, emerging technologies are generating impactful results, and L’Oréal is leading the Beauty Influence wave:   60k+ influencers and creators across platforms #1 in advocated media 29% of the share of Beauty Influence in 2023   But that’s just the start. At BOLD, we partner with innovators who offer new ways of engaging with the creator community. Our portfolio companies leverage disruptive technologies to help creators connect more strongly with their followers.   For Rembrand, that means offering a new take on product placement with Gen AI capabilities, allowing brands to be integral to content and not an interruption. Meanwhile, HUG 🤗 gives creators a platform to connect with their followers, empowering them to forge authentic relationships with a focus on diversity and inclusivity.   Congratulations to Alexandra Bolten for such an insightful talk – we look forward to more takeaways as we head into day three of #VivaTech!   #FortuneFavorsTheBOLD #CreateTheBeautyThatMovesTheWorld #BeautyTech #innovation Laurent SCHMITT Samantha Etienne Muriel ATIAS Tony Khajenouri Presca Ahn Julie Pelcener Adeline Girou Camille Jaegle Filippo Principi Carol J. Hamilton Rachel Weiss Asmita Dubey

What does it take to Shape the Future of Beauty? For L'Oréal, it’s not about the destination, but the journey. The Group’s own Barbara Lavernos, Deputy CEO, in charge of Research, Innovation and Technology, and Asmita Dubey, Chief Digital and Marketing Officer, put this journey into perspective for the global tech community on day one of #VivaTech. The two leaders kicked off the session by describing the strategy behind the vision, which is guided by three key pillars: Science, technology and creativity. Putting strategy into practice, these pillars combine to chart a path to next-generation innovation. From the drawing board to the #VivaTech floor, Barbara and Asmita highlighted the advanced diagnostics, augmented beauty services, GenAI assistants and breakthrough electronic devices, among others. As the Group forges forward in shaping the future of Beauty Tech, BOLD supports that mission by ensuring the journey never stagnates. Our portfolio companies provide disruptive technologies and forward-thinking innovations to ensure the future of Beauty Tech delivers impactful beauty for consumers that’s responsible, inclusive and personalized. #FortuneFavorsTheBOLD #CreateTheBeautyThatMovesTheWorld #BeautyTech #innovation Laurent SCHMITT Samantha Etienne Muriel ATIAS Tony Khajenouri Presca Ahn Julie Pelcener Filippo Principi Camille Jaegle Adeline Girou Carol J. Hamilton Rachel Weiss Nicholas Milosh, CPA, CA Xiaoxin Shao Xiaolin Z. 蓝 LAN挺元 Katia

“Beauty for Each” guided by five innovation principles. This marks L'Oréal’s eighth year at #VivaTech, but its first under a new concept. To reflect the global shift towards individualized beauty, L’Oréal’s #VivaTech focus has gone from “Beauty for All” to “Beauty for Each” with the booth’s innovations featured under five themes: 🩺 Diagnosis for each: hyper-customized advice and routines 🗒️ Coaching for each: personalized recommendations ✍️ Expertise for each: high-quality results anywhere, anytime 🎨 Creativity for each: self-expression online and offline 🌍 Responsibility for each: respecting people and the planet We are proud to have BOLD portfolio company Zuvi Inc. and L'Oréal Professionnel Paris AirLight Pro join forces on the booth this year. Leveraging high-end #technology, the AirLight Pro reimagines the hair drying experience. It combines infrared-light tech and wind, uses up to 31% less energy compared to leading premium hair dryers and can be used across multiple hair types. Our portfolio companies provide disruptive takes on tech to support L'Oreal's vision for innovative, personalized, expert and responsible beauty a reality – for each. Come see the beauty experiences for yourself at L’Oréal’s stand, Hall 1, booth F37! Laurent SCHMITT Samantha Etienne Muriel ATIAS Tony Khajenouri Presca Ahn Julie Pelcener Filippo Principi Adeline Girou Camille Jaegle Adrien Chretien Guive Balooch JP Roby Carol J. Hamilton Rachel Weiss Nicholas Milosh, CPA, CA Xiaoxin Shao Xiaolin Z. 蓝 LAN挺元 Katia Valentin Peuch-Lestrade #FortuneFavorsTheBOLD #CreateTheBeautyThatMovesTheWorld #BeautyTech #Innovation

You know beauty. You know wellness. But what about longevity?    According to the Federation of American Societies for Experimental Biology, longevity can be considered “the average lifespan under ideal conditions, with the ability to live a long and healthy life.”    By 2050, there will be two elderly people for every child. This makes longevity a major priority for today’s adults, with the aesthetic medicine market expected to reach $333 billion in value by 2030.    To accelerate efforts behind the promising field, industry leaders came together at the Longevity Med Summit earlier this month. Physicians, researchers and doctors gave presentations, led panels and launched mentoring opportunities in a bid to combine forces and advance understanding of the topic.    Among those experts was L'Oréal’s Rodrigo De Vecchi. In his talk, he discussed the Group’s Advanced Research and the future of dermatological treatments, in addition to the regenerative sciences and holistic approaches that are pushing the boundaries of science and longevity.     At BOLD, we support L’Oréal’s mission by partnering with boundary-pushing startups. That’s why we’re proud to count longevity-focused Timeline® as part of the BOLD family. The Swiss startup taps into the power of science to unlock new approaches to aging healthfully and beautifully. Timeline’s anti-aging compound, Mitopure®, reduces age-induced mitochondrial decline, helping build true longevity.      It is through this combination of expertise and partnerships that we can reimagine the future of beauty for the better.     #FortuneFavorsTheBOLD #CreateTheBeautyThatMovesTheWorld  Laurent SCHMITT Samantha Etienne Muriel ATIAS Tony Khajenouri Julie Pelcener Presca Ahn Filippo Principi Adeline Girou Camille Jaegle Caroline Delaunay Jean-Thierry Simonnet Guillaume Climeau Guive Balooch Anne Colonna Chris RINSCH

Retail experience is an integral part of the brand experience. While digital channels are key for product research, 68% of Chinese millennials cited the need to “see, touch and try” as the primary reason for buying in stores.[1] In fact, the ratio of global fragrance purchases made offline surpasses the online share threefold.[2] The ability to sample scents in person is a top motivator to head to brick-and-mortar. But stores need to play on consumers’ senses to create a holistic brand experience. BOLD portfolio company To Summer taps into all five senses via retail expression with a unique take on store development. Instead of building from the ground up, To Summer’s stores sit in historical buildings that are renovated to both preserve Eastern heritage and imbue modern influences. Take the brand’s flagship store in Beijing. The 280-year-old building was renovated to conserve key historical elements and integrate features catered to the brand’s young demographic. Aspects such as a 100-year-old well, a traditional Eastern courtyard and a lounge bridge with rooftop views offer visitors an experience that plays on all five senses. To Summer’s brick-and-mortar strategy redefines the retail journey. BOLD portfolio companies lean into their innovative brand perspectives to redefine the beauty experience. #FortuneFavorsTheBOLD #CreateTheBeautyThatMovesTheWorld Laurent SCHMITT Samantha Etienne Muriel ATIAS Tony Khajenouri Presca Ahn Julie Pelcener Filippo Principi Adeline Girou Camille Jaegle Xiaoxin Shao Jee Seon Park 蓝 LAN挺元 Katia Xiaolin Zhang [1] S.Rovani; Why Luxury Stores Are More Important Than Ever In China | Jing Daily; 2022 [2] Gitnux Market Data; Must-Know Fragrance Industry Statistics; 2024