Epica Awards

"Fan community access to talent is so much more direct and democratic", says Toan Ravenscroft, Managing Director of M&C Saatchi Sport & Entertainment, Amsterdam. In a conversation with Epica's Editorial director, Mark Tungate, he explains why big-ticket sporting events still have a huge appeal despite the divided attention of audiences ⚽️ #epicawards #judgedbyjournalists #sport #brands #advertising

Over the past few years “purpose” has experienced something of a vogue, but cause-related advertising has always been a major part of our industry. We’ve refined our cause-related categories to create a more nuanced offering for entrants. What kind of work can we expect to see? 👀 Check it out. #epicaawards #judgedbyjournalists #publicinterest #purpose Marcel AMV BBDO Leith AlmapBBDO adam&eveDDB Ogilvy Health UK FamousGrey &Co. / NoA McCANN Poland Amnesty International Italia

Hey Epica Awards: I think Nils Leonard, Greg Hahn and Susan Credle got the message 😅 The "call for entries" Epica’s campaign, devised by our creatives Abi Stephenson, Matt Jones and Anthony Tavares, and creatively directed by Nick Bakshi, takes a cheeky jab at revered industry figures to underline the fact that the Epica Awards are judged by journalists – not creatives 😏

“People don’t write because they want to create ‘a book’, an object,” PJ Pereira says. “They write because they have something inside them that needs to come out, or they’ll explode. It’s something you need to do – and using Chat GPT does not give you that pleasure.” The co-founder of Pereira O'Dell talks about literature, tech – and what happens when they interact. #epicaawards #judgedbyjournalists #pereiraodell #tech

This is not up for discussion..

“Epica is one of our industry’s most established and respected awards shows, with its impartiality a genuine point of differentiation, it was a true pleasure to create a campaign to celebrate why the awards are different.” Thank you BETC for the stellar campaign. We're officially open for entries! #judgedbyjournalists #earlybird #creativeAwards

Catching up on Indian and international trade news with newly founded Manifest by long time jury member Raahil Chopra. #judgedbyjournalists

🚀 Big News! We’re excited to announce that BETC Paris is crafting our annual Call For Entries campaign. The senior creative team, Abi Stephenson and Matt Jones, has brought fresh, innovative ideas to the table. We’ll reveal the campaign next week in Cannes. Stay tuned! #Epicaawards #judgedbyjournalists #CreativeAwards #BETCParis #CallForEntries

"The investments have shifted a lot from the creative phase to production and media, as many marketing departments want to be everywhere..." Carin Fredlund, the voice behind the blog Nota Bene, discusses the evolving media landscape, the challenges she’s faced, and the crucial roles of integrity and curiosity in the latest issue of Behind the Bylines. #epicaawards #judgedbyjournalists #notabene #behindthebylines

"At the end of the day, advertising is a simple discipline...it’s only the people who make it complicated." Check out our latest interview with Roisin Keown, founder and Executive Creative Director of The Brill Building. #epicaawards #headlinemakers #judgedbyjournalists #interview