Atomic Digital Design

We know you’ve long been waiting for it❗ We have put together a video that wraps up some of our favourite experiences among all projects produced as we enter into a new chapter in 2024. Here is our wrap-up sizzle, a glance at a year filled with awe-inspiring immersive experiences. From your smartphone to Meta Quest 3 headset, from 3D try-ons that change the shopping experience to other interactions that engage the audience with brands on all our partnered platforms Snap Inc. Meta TikTok and 8th Wall. This year we’ll continue to augment the world and merge digital and physical realities seamlessly. We're not just showcasing a reel; we're inviting you to witness the future unfold before your eyes. Ready? Hop on the ride!  https://lnkd.in/eEDmtAEW #ar #augmentedreality #mixedreality #spatialcomputing

Get real with AR/XR/AI & explore this week’s insights‼️ 😎 AWE Dispatch, Part I: Mixed Reality and Mobile AR Dominate 🏰 The Walt Disney Company's My Disney Side Digital OOH Case Study ⚽️ The Deutsch Telekom soccer pass the never ends 🥤 FOOH on a can of coke 🥻The CFDA/Vogue Fashion Fund designers go digital for new fashion game 😜 ‘Visual’ AI models might not see anything at all 🚨 Google is redesigning its search engine — and it’s AI all the way down #newsletter

A team that does sports together, stays strong together! 💪 Last Friday, we hosted our Happiness event at Bois de Boulogne in Paris, featuring an Olympics-themed team-building day. 🌳🏅 Our team had a blast with fun activities and enjoying the great outdoors. Lots of laughter and fun memories were made! 🤸♂️🤸♀️ We had loads of fun with archery 🎯 (some arrows are still MIA! 🤷♂️), ball throw 🏀, and wrapped up the day with beer pong 🙌. A few champions emerged 🏆🥇, showcasing memorable T rex dance moves 🦖😂, and the highlight—an amazing connection and team bonding 🫶🏻. Thank you Sandra de Sousa for the organisation. #TeamBuilding #WorkFun

We're super excited to welcome Guillaume Piquard as our new Project Manager at Atomic 🤗! Guillaume's got loads of experience from his time in production and consulting 😎, where he’s really sharpened his skills in user journeys, targeting, segmentation, and prospecting. He’s super curious and passionate about AR and the latest tech like Apple Vision Pro and Meta Quest, making him a perfect fit with Atomic’s innovative vibe. Guillaume isn't all about work; he's a music lover 🎶 with a soft spot for funk, disco, house, and rap. Welcome to the Atomic Team Guillaume 🙌🏻😊 #AtomicTeam

What an incredible summer party last Thursday at La Folie❣️ The ambience was chill, the venue was perfect, and the food delicious. 🍹🍴 We had an amazing time playing pétanque under the sun and dancing the night away. 💃🕺 The vibes were just right, and everyone brought their A-game❣️ Huge thanks to everyone who came out and to our dearest Happiness Manager Sandra de Sousa who made it a night to remember. #SummerParty #GoodVibes

🏳️🌈 Paris Pride 🏳️🌈: where elegance meets eccentricity. Tens of thousands participated in the big annual pride march yesterday, and we were right in the thick of it! 🌈 We got super creative using Immersive #ML to create a custom Snap Inc. lens for the occasion. Thanks to this cool technology, we only needed a simple text prompt to whip up a unique #ML model that adds a special vibe to the snap effect. Our prompt? “✨Pride neon lights luminous colourful realistic ✨” - and boy, did it deliver! The results were vibrant, stunning, and full of life, just like Pride itself. 🏳️🌈💫 Try it here (from 🤳🏻 only): https://lnkd.in/esdWWa-U #GenerativeAI #ar

Friday Vibes😎! Explore our freshest tech in AR, AI, and Mixed Reality: 🆕 Features Put AR Shopping Experiences Right in Customers' Pockets – At Home and In Stores 🙋🏻 Is generative AI the next metaverse? 👀 Sightful Spacetop G1 Review: The World’s First XR Laptop 🤖 Shopify’s AI ‘Sidekick’ chatbot for merchants is now in early access 📝 Google’s NotebookLM is a great tool for adding AI to your notes 🍔 The McDonald's "The Original Mouthful" campaign on Snap Inc. scored a silver Lion in Brand Experience & Activation 🙈 AI fashion face-off: Can tech assistants give good styling advice? 👻 Snapchat AI turns prompts into a new lens 🙌🏻 Introducing the Meta Facebook Quest Lifestyle App Accelerator #newsletter

😎 Straight From The Pros 😎: Keeping Creativity Alive in a World Full of Content Last week at #CannesLions 🦁, we had the privilege of meeting some remarkable creative directors, including Quentin Clausse from Havas Play 🇫🇷. Our discussion touched on the challenges of staying creative ✨ in an industry that's constantly evolving and oversaturated with images and content. Quentin shared a powerful insight on maintaining creativity amidst the chaos 🎙️🧘🏻: "I think it's important to never forget or prevent ourselves from doing simple things we like. When you're in a high-paced period, it can become hard to disconnect from work, and you can get stuck in a toxic loop. Help your brain disconnect by focusing on anything not work-related. Read a book, do some sports, whatever helps you empty your brain and clear its cache." In a world where content is abundant and fleeting, it’s crucial to find moments of pause to reset and recharge our creative minds 💡. But how do we ensure our work stands out in this sea of content❓ Connect with our team to discover how 'new' media like #AR/#XR can make your content stand out in meaningful ways. #innovation #creativity

Big news! The McDonald's "The Original Mouthful" campaign on #Snapchat scored a silver Lion in Brand Experience & Activation. 🦁🏆 Bravo Snap Inc. APAC! We’re so grateful to have worked with you and DDB Group Australia to bring back to life an iconic jingle with #machinelearning. "The Original Mouthful" campaign is a fresh take on the Big Mac challenge, which originally debuted in 1987, rewarding customers who could recite the entire jingle in under four seconds with a free burger 🍔🗣️. Instead of doing the challenge in-store like back in the day, today’s customers can try it from home using a Snapchat lens 🤳🏻. Just memorize and say the Big Mac chant in 4 seconds using Snap ML voice recognition. Nail it, and you could win a free Coke or Macca’s fries with your Big Mac. Numbers talk for themselves: 41,456,370 seconds totalled from a 4-second challenge, 45% of players beat the clock, leading to a 60% sales increase 🍔➕➕‼️ This project was a blast to work on, blending creativity with cool tech. Huge shoutout to our team and everyone involved: Haran Ramachandran, Madeline Moore, Claus Stangl, Chris Lewis, Daniel King, Bethany Rao-Davies, Matthew Coote, Samantha McLeod, Adam Blaynee, Jessica Taylor, Katharina Wynne, Andrew Torrisi, Stephanie Allen, Matt Chandler, Taylor Hilditch, Hasan Shah, Miro Jakimovski, Manon Darrouzes, Grégory Colombe, Nicolas Gauvin, Julien M. #CannesLions #FunWithTech

Back from Cannes Lions 2024! 🚀 Wow, what a week! Creativity was off the charts and we learned so much. People from 97 countries came together to celebrate the best work out there. We made awesome connections, and found loads of inspiration! David Letourneau 🚀 Louis Lavis Clément Guilloton zulfuye oktay Sophie Thi  #CannesLions #Innovation