Quels sont les moyens les plus efficaces d’identifier les problèmes du Social Selling ?

Monitor Key Metrics: Regularly analyze key performance indicators (KPIs) such as engagement rates, click-through rates, conversion rates, and lead generation metrics. A decline or stagnation in these metrics can signal potential issues. Assess Conversion Rates: Examine the conversion rates at different stages of the sales funnel. Identify areas where leads may be dropping off or where the conversion process is not as effective as desired.

Without a strategy, social selling will most likely never be successful. Be clear about what you WANT and CAN achieve as well as HOW MUCH time and effort you invest consistently.

It may be quite hard to find the true pains of your audience, especially via online calls. That's why I'm suggesting attending industry events, where you can meet people directly. They are much more willing to trust you and open to you about their true needs. People want people!

Review Content Performance: Evaluate the performance of your social media content. Low engagement, negative feedback, or a lack of shares may indicate that your content is not resonating with your target audience. Social Listening: Engage in social listening to understand what your audience is saying about your brand, products, or industry. Negative sentiment or common complaints can highlight areas that need attention. Customer Feedback: Solicit feedback directly from your customers. Their insights can provide valuable information about their experience with your social selling efforts and any pain points they may have encountered.

At this point, it is important to think of the LinkedIn profile as a web pages website in its own right. Moreover, think of it as a landing page. Your profile should: - convey, clearly and concisely, the virtues of your products. - be consistent with the company you work for. - incorporate evidence of the strength of the products through success stories. - contain calls to action

Social Listening: Engage in social listening to understand what your audience is saying about your brand, products, or industry. Negative sentiment or common complaints can highlight areas that need attention.

Your LinkedIn profile is not just your online business card, but so much more if you use it effectively! My tip: Think about your target audience, their needs and your value proposition and translate this to your profile. It needs to be easy to understand and relevant to that target audience. Even though it is of course your online profile, I would suggest that you don't just make it about yourself.

Para identificar problemas em Social Selling, comece com uma auditoria detalhada dos seus perfis. Analise a consistência da marca, a relevância do conteúdo e a frequência das interações. Monitore as taxas de engajamento, como curtidas, compartilhamentos e comentários, para entender o que ressoa com seu público. Utilize ferramentas analíticas para identificar padrões em horários de pico de atividade ou tipos de conteúdo que geram mais conversão. Preste atenção no feedback direto dos clientes e em como suas respostas impactam a percepção da marca. Por fim, compare sua performance com concorrentes e melhores práticas do setor. Essa avaliação contínua permite ajustar estratégias e melhorar a efetividade do seu Social Selling.

This aspect is so important - test test test and analyse to see what works. It’s important to note on this, just because something doesn’t hit big reach and mountains of engagements doesn’t mean it’s unsuccessful. If it creates an engagement from a single prospect and that converts to a sales opportunity, this could be success for you

A good question to start this process is to ask yourself what content you enjoy on LinkedIn. Then go further and consider what 3-5 own content buckets you have for yourself. Finally, go into your activities and evaluate them based on your recent posts and analytics.

Review Content Performance: Evaluate the performance of your social media content. Low engagement, negative feedback, or a lack of shares may indicate that your content is not resonating with your target audience. Competitor Analysis: Analyze the social selling strategies of your competitors. Identify areas where they may be outperforming you or where you can gain a competitive advantage.

For me, this is the biggest one! If you're not tracking your numbers then you're doing everything by guess work. You can update your profiles, change your content, change your strategy but none of that matters if you're not reviewing your numbers and outcomes. Once you have tracked this properly, the numbers will tell you what you should and shouldn't be doing.

This is mandatory to review the results from time to time, for further optimisation, Sometimes the new metrics might pop up in view of dynamic situations.

I often hear people say they're social media and social selling isn't working. Then when I ask how long they've been doing it, they say a couple of days or a few weeks. It's important to remember that this is a long term thing. If you're jumping around you never learn. Stick with something and test it over and over and over to see what will end up converting for you the best. Those that win are usually the ones that just stick with it and keep learning.

Normally the content innovation and creativity is the key, rest all is process. The content and creativity can solve majority of prospecting issues but it is process of monitoring and religious follow up which gets the best out of all the effort put on.