Voici comment vous pouvez révolutionner la résolution de problèmes dans le commerce électronique.
Le commerce électronique est un paysage en constante évolution où les défis peuvent émerger aussi rapidement que les opportunités. Pour garder une longueur d’avance, vous devez adopter des techniques innovantes de résolution de problèmes qui peuvent transformer la façon dont vous gérez les problèmes, du service client à la gestion des stocks. En tirant parti de la créativité et de la réflexion stratégique, vous pouvez non seulement résoudre les problèmes plus efficacement, mais aussi améliorer l’expérience d’achat globale de vos clients. Cet article vous guidera à travers les étapes pour révolutionner la résolution de problèmes dans votre entreprise de commerce électronique.
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Raja Naveed KhalidDigital & eCommerce Professional with expertise in Digital Marketing, Customer Experience & Digital Products
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Hamid NasirEcommerce Marketing Manager | Help businesses get Sales | Brand Building | Digital Marketing
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Dmitry OlerinskiyDigital Strategy at Decathlon | Board Advisor | Helping global corporations win the game of digital transformation
Dans le domaine du commerce électronique, les données sont votre atout le plus précieux lorsqu’il s’agit de résoudre des problèmes. Commencez par recueillir et analyser vos chiffres de vente, les commentaires des clients et les analyses de votre site Web. Ces informations permettent de comprendre où des problèmes peuvent survenir, tels que des produits particuliers avec des taux de retour élevés ou des pages de votre site avec des taux de rebond anormalement élevés. Comprendre ces modèles est la première étape pour identifier les causes profondes des problèmes et développer des solutions ciblées et basées sur les données.
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Data, the only source of truth, to be capitalized and leveraged in all verticals of eCommerce. First collect data, build metrices, charts and tables and try to look at it from every possible angle. Once you start getting the data, problems shall automatically start surfacing and you shall be able to see anomalies and be able to identify the root cause.
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Rodri Novo
Impulsando el crecimiento de tiendas online • CRO y Marketing Automation • Reforge Member
En relación al punto de análisis de data en comercio electrónico, es muy común "ahogarse" dentro del océano de datos que nos proporcionan herramientas de analítica como #googleanalytics4 o #microsoftclarity. Es importante mantenernos austeros en la cantidad de métricas que revisamos. De esta manera podremos tomar decisiones con mayor facilidad y rapidez. Por ejemplo, observando solamente los siguientes datos podremos comenzar a entender el comportamiento de nuestros usuarios: ➡️ Cantidad de usuarios ➡️ Cantidad de productos vistos ➡️ Cantidad de productos agregados al carrito ➡️ Cantidad de productos comprados.
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Leveraging the analytical data collected from the website, utilizing machine learning and tools, User-Friendly Interface, Optimize Logistics and Supply Chain, Streamline Operations with Technology, Invest in Employee Training and Development, Enhance Customer Feedback Mechanisms, Leverage Advanced Marketing Strategies. By integrating these strategies, e-commerce businesses can significantly enhance their problem-solving capabilities, improving efficiency, better customer experiences, and sustained growth.
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Capitalize on your website data, your customer data and feedback to make your website better and improve the customer experience. Data-driven marketing uses tools to help us analyze analytics and measure progress over time as the journey unfolds over 5-7 years, or a lifetime.
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In e-commerce, data is your best friend for solving problems. Dive into your sales figures, customer feedback, and website analytics. This data reveals issues like frequently returned products or high-traffic pages where customers leave. Understanding these patterns helps you find effective solutions. For example, as an attorney working with e-commerce clients, I've seen data drive success. One client had many abandoned shopping carts. We found the checkout process too complicated and simplified it, reducing cart abandonment and boosting sales. A data-driven approach turns challenges into growth opportunities, strengthening your business and delighting customers.
L’écoute de vos clients est la pierre angulaire d’une résolution efficace des problèmes dans le commerce électronique. Mettez en place des systèmes pour recueillir les commentaires des clients par le biais d’avis, d’enquêtes et de canaux de communication directs. Analysez attentivement ces commentaires pour identifier les problèmes courants ou les suggestions d’amélioration. En donnant la priorité à la voix du client, vous pouvez répondre rapidement aux préoccupations et adapter votre entreprise pour répondre à l’évolution de ses besoins, ce qui se traduit par une satisfaction et une fidélité accrues.
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use technology and new AI tools for business analyze and respond to the customers insight can help more effectively and efficiently. 1. Real time feed back 2. Connect with multiple channels 3. Emotional Analysis 4. customer oriented survey 5.Integrated CRM and automated responding system 6. Most importend is user-friendly ERP with dash boards
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Not all your customers are worth listening to. And surveys are quick and easy but having conversations is better. Find the customer you want more of and interview them; find the prospect you desperately want and interview them; interview your worst customer so you won't go after the wrong folks. Have hypotheses and try to confirm or negate them. Ask emotion filled questions. Get to the real why. Example: "I hate your site" Why? "I can never find what I'm looking for." Can you give me an example? "Yeah, I wanted to find a Blue t-shirt but it showed me a ton of shirts." "Pardon me for asking but I'm not sure I know what the difference between a t-shirt and shirt?" "T-shirts are cotton, shirts are like blouses for occasions."
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Listening to your customers is essential for effective problem-solving in e-commerce. Implement systems to collect feedback via reviews, surveys, and direct communication. Analyzing this feedback helps identify common issues and areas for improvement. By prioritizing the customer's voice, you can address concerns promptly and adapt to their needs, fostering increased satisfaction and loyalty.
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Rodri Novo
Impulsando el crecimiento de tiendas online • CRO y Marketing Automation • Reforge Member
La prueba social es una palanca de crecimiento increíble. En mi día a día la utilizo muchísimo para aumentar la autoridad de cada ecommerce y generar confianza no solo en los futuros clientes sino también en los clientes actuales. 3 formas de usar correctamente la prueba social: ✅ Email automático con review de clientes en secuencia de bienvenida a nuevos suscriptores. ✅ Reviews de Google o Trustpilot en la página de inicio del ecommerce. ✅ Comentarios positivos sobre el producto cerca del CTA "Agregar al carrito". Simple y efectivo.
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atendimento com excelência traz confiança para seu negócio, seja pequeno porte médio ou grande. Identificar clientes lideres que irão propagar sua loja e manter um marketing direcionado a este público.
L’adoption de la technologie est essentielle pour faire progresser la résolution de problèmes dans le commerce électronique. Envisagez d’intégrer des solutions logicielles avancées, telles que l’intelligence artificielle (IA) pour le service client ou l’apprentissage automatique pour la prévision des stocks. Ces technologies peuvent automatiser les tâches de routine, prédire les tendances futures et offrir des expériences personnalisées. En restant à la pointe de l’intégration technologique, vous pouvez résoudre les problèmes plus efficacement et créer une expérience plus transparente pour vos clients.
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Adoptar tecnología avanzada es crucial en el comercio electrónico. La inteligencia artificial y el aprendizaje automático pueden automatizar tareas, predecir tendencias y personalizar la experiencia del cliente. Estas soluciones mejoran la eficiencia operativa y la satisfacción del cliente, ayudando a resolver problemas de manera más efectiva. Mantenerse a la vanguardia tecnológica es esencial para competir en el dinámico mercado del comercio electrónico y ofrecer un servicio más fluido.
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Embracing technology is vital for enhancing problem-solving in e-commerce. Integrate advanced solutions like AI for customer service and machine learning for inventory forecasting. These technologies automate routine tasks, predict trends, and offer personalized experiences. Staying at the forefront of tech integration allows you to solve problems more efficiently and provide a seamless customer experience.
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O Marketing em escalas para mim é atrair clientes com imagens e emoções e hoje em dia estamos com mais ferramentas tecnológicas como a IA, oferecer produtos no comércio eletrônico deve possuir uma mágica com fotos ou imagens muito boas que mostrem o produto como necessidade ou lançamento de uma nova tendência, preço x benefício, atendimento diferenciado e mostrando ao público quanto aquele comércio contribuiu além da compra para seu bem estar emocional, ter parceiros competentes como entrega, feedback. A tecnologia esta em todos setores, tanto quanto na produção, quanto na administração de vendas geral. Estar constantemente habilitando sua empresa nas tecnologias e novas formas de alcançar seu público alvo.
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O uso de ferramentas tecnológicas realmente potencializam o crescimento do seu negócio, contudo, é importante construir modelos mais baratos e acessíveis no início da sua empresa para conseguir aproveitar os insigths dos clientes desde cedo.
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Embracing technology is essential for advancing problem-solving in e-commerce. Integrate advanced software solutions like artificial intelligence (AI) for customer service and machine learning for inventory forecasting. These technologies automate tasks, predict trends, and personalize experiences. By staying on the cutting edge of tech integration, you solve problems efficiently and create seamless customer experiences.
L’adoption d’une approche agile de la résolution de problèmes peut améliorer considérablement vos opérations de commerce électronique. Cela signifie être ouvert à l’itération rapide et tester rapidement de nouvelles idées . Créer une culture où les membres de l’équipe sont encouragés à proposer des solutions innovantes et où des expériences sont menées pour valider ces idées. Un état d’esprit agile vous permet de vous adapter rapidement aux changements du marché et d’améliorer continuellement vos stratégies.
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Rodri Novo
Impulsando el crecimiento de tiendas online • CRO y Marketing Automation • Reforge Member
(modifié)¡Experimentar barato, fallar rápido y medir resultados! Esta es la clave para tener éxito (o al menos es la que encontramos con el equipo de Valorand) Sobre esto, siempre veo un error que se repite: ❌ No #medir los resultados luego de cada experimento. Esto, sin dudas, lleva a que cada acción realizada... no tenga sentido alguno. Por ello veo esencial comprometerse a experimentar barato, fallar rápido y ¡medir los resultados! para poder tomar acciones concretas que nos ayuden a crecer.
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Adopting an agile approach to problem-solving can greatly enhance your e-commerce operations. Embrace rapid iteration and quick testing of new ideas. Foster a culture where team members are encouraged to propose innovative solutions and validate them through experiments. An agile mindset enables you to swiftly adapt to market changes and continuously improve your strategies.
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A venda sustenta o e-commerce de forma mais incisiva, pois não é necessário loja física, porém os investimentos em tecnologia, plataforma, dados, pessoal, qualidade dos produtos, atendimento personalizado e constante ajustes são necessários e o Marketing é o investimento principal, seguido de como o produto chegará para seu cliente, então há necessidade de planejamento e acompanhar o mercado ADS.
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um meio útil para ter maior agilidade na melhoria dos processos é: 1 - Identifique o problema 2 - Dimensione o problema 3 - Aloque seu tempo de forma proporcional para resolver o problema (Saiba priorizar o que resolver primeiro) 4 - Defina algumas hipóteses (Brainstorm é uma boa abordagem) 5 - Quebre a solução em pequenas etapas de forma que possa ir validando e aprimorando a solução aos poucos. 6 - Se der certo, estruture em larga escala, se der errado, repita os passos até encontrar uma solução viável.
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An agile approach in eCommerce is essential for effective problem-solving. This methodology focuses on flexibility, quick iterations, and customer feedback, allowing businesses to respond rapidly to market changes. By breaking down projects into smaller tasks, teams can develop, test, and implement solutions more efficiently. For example, if a website issue is identified, an agile team can deploy a fix quickly, minimizing disruption. Regular feedback loops ensure that customer needs are continuously met. This approach enhances adaptability, improves customer satisfaction, and fosters innovation, ensuring that the eCommerce business stays competitive and responsive to market demands.
La résolution de problèmes dans le commerce électronique ne devrait pas être une entreprise solitaire. Encouragez la collaboration entre les différents départements de votre entreprise. En rassemblant diverses perspectives, du marketing à la logistique, vous pouvez développer des solutions holistiques qui répondent à divers aspects d’un problème. La collaboration favorise un sentiment de responsabilité partagée et peut conduire à une résolution plus créative et plus efficace des problèmes.
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Problem-solving in e-commerce should be a collaborative effort. Encourage cross-departmental collaboration, bringing together diverse perspectives from marketing to logistics. This approach helps develop holistic solutions that address multiple facets of a problem. Collaboration fosters shared responsibility and can lead to more creative and effective problem-solving.
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Estruturar um sistema de contribuição contínua e colaborativa onde os setores conversam entre si e tem autonomia para resolver os problemas acelera em muito os resultados. Mas além disso é importante estruturar um programa de recompensa por isso aos colaboradores de forma que os incentive a realizar isso.
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Problem-solving in e-commerce thrives on collaboration across departments. Encourage diverse perspectives—from marketing to logistics—to develop holistic solutions. Collaboration fosters shared responsibility and enhances creativity in solving problems effectively.
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Collaboration is crucial in eCommerce for effective problem-solving. By fostering teamwork across departments like marketing, IT, and customer service, businesses can address issues more comprehensively. For instance, a collaborative approach to resolving a checkout problem can integrate technical fixes from IT with insights from customer service. Regular cross-functional meetings and shared platforms ensure that everyone is aligned and informed. This synergy not only speeds up problem resolution but also encourages innovation, improves efficiency, and enhances customer satisfaction. Effective collaboration ensures that diverse perspectives contribute to robust solutions, keeping the eCommerce business agile and competitive.
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Once at work, I realized that problem-solving in e-commerce shouldn't be a solitary venture. I initiated cross-departmental meetings, bringing together perspectives from marketing, logistics, and customer service. This collaboration led to a breakthrough in addressing our high return rates. By working together, we identified and resolved a packaging issue that had been overlooked. This holistic approach not only solved the problem but also fostered a sense of shared responsibility and camaraderie among the team. Encouraging collaboration proved to be a game-changer, leading to more creative and effective solutions.
Enfin, favoriser une culture d’apprentissage continu au sein de votre entreprise de commerce électronique est essentiel pour résoudre des problèmes révolutionnaires. Restez informé des tendances de l’industrie, des technologies émergentes et des meilleures pratiques. Encouragez votre équipe à rechercher des opportunités de formation et à partager leurs connaissances les uns avec les autres. En élargissant continuellement votre expertise collective, vous pouvez anticiper les problèmes potentiels et innover de manière proactive.
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Tenacity is the universally admired thing. Consistently learning is the only formula to beat your competitors in ecommerce. Everyone need to schedule a specific time of day for learning and also share valuable knowledge with others through social media.
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Además, implemente programas de capacitación regulares y facilite el acceso a recursos educativos como cursos en línea y seminarios. Establezca un entorno colaborativo donde se valoren las ideas y se fomente la creatividad. Utilice herramientas de comunicación y gestión de proyectos para facilitar el intercambio de conocimientos. Al hacerlo, su equipo estará mejor preparado para enfrentar desafíos y desarrollar soluciones innovadoras, manteniendo su negocio competitivo en el dinámico mundo del comercio electrónico.
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Lastly, fostering a culture of continuous learning within your e-commerce business is essential for innovative problem-solving. Stay updated on industry trends, emerging technologies, and best practices. Encourage your team to pursue educational opportunities and share knowledge. By expanding collective expertise, you can anticipate problems and innovate proactively.
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E-commerce is quite special being a business stream and a technology at the same time. In my experience, problem solving in such a peculiar domain can be significantly improved with insuring cross pollination of human and digital. In addition to all classical approaches to problem solving, e-commerce invites to look for tech solutions to human problems (like AI application in mass content creation) and human solutions to tech challenges (like refining business processes prior to developing IT systems).
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Utilizing blockchain technology to enhance transparency in supply chains, track product authenticity, and secure transactions. This fosters trust among consumers and reduces the likelihood of disputes or fraudulent activities. Integrating VR and AR technologies to offer immersive shopping experiences, allowing customers to visualize products in real-world settings before making a purchase. This can reduce product returns and increase customer satisfaction. Employing AI and IoT to optimize inventory management, streamline logistics, and reduce shipping times. Predictive analytics can help forecast demand accurately, preventing stockouts and minimizing overstock situations.
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One thing I've found helpful in revolutionizing problem-solving in e-commerce includes 'Customer Journey Mapping'. A lot of large ecommerce companies neglect this and look at absolutes like ROAS and Cost Per Events. Visualizing the entire customer journey to identify pain points and opportunities for improvement ensures a seamless shopping experience
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Here are a few that can enrich our understanding and spur innovative thinking: 1.Cross-Industry Learning: Innovation isn't confined to one field. e.g. principles from automotive just-in-time mfg can revolutionize e-commerce inventory mgmt. 2. Cultural Adaptability: Success isn't just about translating your site; it's about deeply understanding & integrating into local cultures. 3. Diversifying your supplier base and product range can safeguard your business against unforeseen disruptions and market volatility 4. The Human Element: Technology is a powerful tool, but the human element is irreplaceable. Prioritizing genuine human interactions in customer service and team management can elevate your business's impact and sustainability.
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To revolutionize problem-solving in e-commerce: 1. Analyze data for insights. 2. Collect and prioritize customer feedback. 3. Integrate advanced technologies. 4. Embrace an agile approach. 5. Foster collaboration across departments. 6. Cultivate a culture of continuous learning.
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