Vous avez du mal à comprendre l’orientation vague d’un client. Comment pouvez-vous donner vie à leur vision ?

In this exact cast, educating the client is what you need to aim for. Help them in right direction and guide them in identifying what they are missing. Always use friendly language when doing this so they don't feel criticized.

Absolutely, research is fundamental to refining a vague design vision. Immersing yourself in the client's industry, competitor analysis, and design trends fosters creative inspiration. But more importantly, it ensures your design resonates with the target audience. This contextual understanding empowers you to make design decisions that align with the client's goals and user expectations.

The way I handle this, is first ask what questions I can of the client. Then I do some research, and use that to mock up some examples to show the client. This is either to see if I am headed in the right direction, or to show the client the different routes we could go. Depending on the context. At the end of the day, communication is everything and always do so with respect and humility.

Sketching is a brilliant way to bridge the gap between hazy ideas and concrete design concepts. Rough sketches allow you to explore various possibilities without getting bogged down in details. These initial explorations serve to visualize your thinking and spark discussion with your client. Their input on these early concepts will steer you towards a design that aligns perfectly with their vision.

Words to convey design is quite difficult especially if the person isn’t versed in it. So sketching is definitely a way to bridge the gap between idea and execution

Mood boards are instrumental in translating design concepts into a tangible style direction. By incorporating textures, colors, typography, and imagery, they visually communicate a specific aesthetic or mood. This is especially helpful for clients who might struggle to articulate their preferences verbally. Mood boards, through the evocative power of imagery, serve as a shared reference point that guides you and your client towards a design that resonates with their vision.

Iterative design, like perfecting a website, involves refining drafts based on client feedback. For example, a client may prefer a minimalist layout over a vibrant one, leading to adjustments until both functionality and aesthetics align with their vision.

Effective communication clarifies client instructions and fosters collaboration. For instance, a designer explained their logo choice by linking it to the brand's goals, resulting in client approval and a successful project, demonstrating the value of clear dialogue.

Clear communication and a collaboration with the client to look at options for creative direction and sort out via ideas verbally or a mood board.

Consider the importance of resilience. For example, J.K. Rowling faced numerous rejections before "𝐇𝐚𝐫𝐫𝐲 𝐏𝐨𝐭𝐭𝐞𝐫" was published, illustrating how perseverance can lead to extraordinary success even when initial efforts seem futile.