Comment décomposer un grand projet en tâches plus petites et gérables dans le marketing numérique ?

Having worked in agencies for the last six years, the top 3 helpful tips to breakdown a large project into smaller manageable tasks would be: 1. Planning, preparation and timelines- What is needed and what you anticipate will be needed once you complete the first part. And setting timelines for it 2. Laying it all out and then prioritizing: Write/type it all out and make 2 lists, one for the time-consuming ones and another for the simple tactical ones 3. People: Even though our dependence on technology does get the work done, the right team and people will add value in challenging and testing your usual ways of working and thinking as a form of refinement.

One thing I find super useful is, before kicking off any project, it's a bit like sketching out our game plan. Setting goals and scope acts as our trusty guide. For goals, we follow the SMART framework – a sort of guidebook. Imagine it as a roadmap using words like Specific, Measurable, Achievable, Relevant, and Time-bound. This helps us understand precisely where we want to go. Speaking about scope, it's like packing for a trip. What do we need to get done? What resources are required? Any budget limits? And, of course, the timeline. Think of it as our checklist for a smooth journey. Why crucial? Clear vision manages expectations, prioritizes tasks, and shows our value. Ensures everyone sees why our journey is worth it.

In my experience, the most successful business plans prioritize flexibility alongside a robust control process. The dynamic nature of today's market demands an ability to adapt and shift gears without compromising on key goals and scope. While thorough planning and control are crucial, clinging to an inflexible roadmap can hinder progress. Unforeseen externalities and market shifts are inevitable, and rigidity can breed missed opportunities and even strategic failures. Therefore, we should embrace well-versed teams equipped to handle deviations while staying laser-focused on objectives. Remember, the bullseye remains the same, but the path to reach it may require dynamic course corrections.

Before setting goals and making plans, it is important to have a clear vision for oneself and the team. This vision should be well-defined and understood by everyone involved. Once there is alignment on the vision, the next step is to create SMART goals that will help to achieve it. These goals should be broken down into smaller, achievable milestones. Additionally, it is important to define the scope of the project and be cautious of "scope creep", which is the tendency to include unnecessary tasks or features outside of the initial scope. By clearly defining the scope and boundaries, it is possible to avoid scope creep and stay on track toward achieving the overall vision.

Three actions that guide me to starting a new project while multiple projects run are 1. Understand and finalize KPIs and budgets. 2. Sign off on the agreed SOW. 3. Team collaboration is crucial to any successful digital, OOH, or experiential campaign.

Making tasks smaller isn't just about less work; it's like stress relief. Sometimes big tasks feel overwhelming, like climbing a huge mountain with no plan. Imagine it as breaking the big task into steps, like a snowball rolling down a hill. Each step affects the next, making everything easier and connected. It's like a domino effect of success. Ready to take on tasks one step at a time?

Define Your Peak: Be clear about your ultimate goal. What do you want to achieve? The more specific, the better. Map Your Route: Break down your goal into smaller, achievable steps. These should be concrete and measurable, so you know when you've completed them. Pace Yourself: Don't overload your path. Be realistic about what you can accomplish in a given timeframe. Celebrate Each Victory: Acknowledge and reward yourself for each completed step. This reinforces your progress and keeps you motivated. Adapt and Adjust: Be prepared to modify your route as needed. Unexpected challenges are part of the journey, so embrace flexibility.

This is a 7-step checklist to break a big task into smaller parts: 1. Understand the task. 2. Identify main steps or phases. 3. List smaller tasks for each phase. 4. Prioritize and set a timeline. 5. Estimate time and resources. 6. Start with easier tasks. 7. Celebrate achievements regularly.

Breaking the task into smaller and easier task makes the work load easy and reduce stress. Employees sometimes feel reluctant to do certain task because there are too broad with no specificity. Creating the snowball effect on the task. Divide the entire task in to stage chronologically where each stage has a direct effect on the other.

Set timelines and stick to it. Break milestones into a mini to-do lists of what things need to be done. This will give motivations and help you emphasise with what your team needs. Keep it as straightforward as possible, use lists, visualisation tools etc. communicate clearly to your team like they’re 5 yo not because they’re dumb, because we often assume people having the same train of thoughts as us.

Ever heard of a RACI matrix? It's like the superhero tool for figuring out who does what in a project. Imagine you're putting on a play, and everyone needs a role. That's the RACI – Responsible, Accountable, Consulted, and Informed. Now, depending on the project and your team, this matrix might need to be a bit like a treasure map—super detailed. Picture it as giving each team member their own pirate map with 'X marks the spot' on their tasks. For example, think of it as asking your 'Consulted' buddies if they want to give their two cents. Is their feedback a must-have or just a nice-to-have? It's like checking if they're the co-pilots or just along for the ride.

A RACI matrix can be great tool for defining roles within a project. Depending on the project and the team, the RACI may need to be fairly detailed for all involved to understand their tasks. For example, is feedback from Consulted colleagues required or a nice-to-have?

Responsible (R): Identify who is responsible for executing the tasks. This is the person or team who will carry out the work. Accountable (A): Determine who is accountable for the overall success of the project. This person ensures that the project meets its goals and delivers on time. Consulted (C): Specify who needs to be consulted for their input and feedback. These individuals provide expertise and insights that can help improve the project. Informed (I): Identify who needs to be kept informed about the progress and outcomes of the project. These stakeholders are kept in the loop but do not necessarily contribute to the execution.

Mi objetivo final al asignar roles y responsabilidades es la siguiente: -Saber que el proyecto se va a completar de excelente manera si yo desapareciese mañana. Como se lo imaginarán, esto solamente se logra, primero, consiguiendo excelente talento, pero asegurándose de que cada uno tiene claro su propósito único y que el equipo esté bien integrado. Para cerciorarse de la integración del equipo, este debería de poder funcionar como una máquina (aunque pueda sonar mal, no es con esa intención). Debería poder despachar proyectos como si estuviese programado. De igual manera, resolver inconvenientes eficientemente. Simplemente, asegúrate de no ser indispensable. Mejor, trabaja en tener un equipo que sí lo sea.

List Tasks: I start by listing all key tasks and deliverables of the project. Identify Stakeholders: Next, I identify all team members and stakeholders involved in the project. Assign Roles: For each task, I assign one of four roles: Responsible (R): Who will perform the task? Accountable (A): Who makes the final decisions and takes ownership of the outcome? Consulted (C): Who will provide necessary information or expertise? Informed (I): Who needs to be kept updated on progress or decisions?

You know what's a game-changer? Adding deadlines to tasks! It's like giving each task its own race to run. Why? Because it lights a fire under everyone, creating that 'get-it-done' vibe. Imagine you're the captain of a spaceship, making sure everything takes off smoothly. Adding deadlines is like setting launch times for different parts of the mission. Your marketing manager is the co-captain, making sure everyone hits their deadlines. But here's the twist: if a task doesn't make it to the deadline, it's like missing the spaceship – it gets carried over to the next mission, and suddenly you're juggling a bunch of space tasks. Not cool, right? It's a bit like making sure the crew doesn't get overwhelmed with a galaxy of tasks.

Effective time management can be a game-changer. By breaking down your main project or goal into smaller tasks, you gain the ability to assess the time required for each one. Establish a clear timeline for these tasks, allowing you to track progress and stay organized. This approach proves particularly beneficial when handling multiple projects simultaneously.

Ideal contar con una planificación con OKRs a corto y largo plazo aplicables en la metodología ágil donde las iniciativas de los backlog se cumplan en los x sprints planificados. Importante priorizar tareas basado en una matriz de esfuerzo / valor.

Embracing the agile ethos, I advocate for breaking projects into sprints and iterations. Sprints, brief yet intense spans of one to two weeks, hone in on specific tasks. Iterations, cycles of planning, execution, review, and improvement, pivot based on feedback. This methodology transforms projects into digestible chunks, fostering adaptability and expeditious value delivery. It's not just a framework; it's a rhythm that harmonizes efficiency and responsiveness in the dynamic symphony of project management.

1. Agile Methodology: Adopt the agile methodology, utilizing sprints and iterations to break down projects into manageable tasks. 2. Sprints Definition: Sprints are short periods, typically one or two weeks, focused on completing specific tasks or deliverables. 3. Iterations Cycle: Iterations involve planning, executing, reviewing, and improving work based on feedback and data, allowing for adaptability and faster value delivery in the project.

By visually arranging tasks, digital marketers can prioritise effectively, focusing on what needs immediate attention while also planning for future activities. It helps in aligning tasks with strategic goals and deadlines, ensuring that high-priority tasks are completed first.

Ever tried sorting your tasks like arranging a playlist? Digital marketers do just that! It's like creating a hit list where you not only rock out to what needs attention now but also plan for the future hits. Imagine you're the DJ, mixing and blending tasks. Aligning tasks is like syncing the beats with your strategic goals and deadlines. You want the chart-toppers to play first, right? That's the high-priority stuff. It's like making sure your favorite songs hit the airwaves before the rest.

Kanban boards promote collaboration and communication among team members by providing a shared, centralized space where everyone can see the status of tasks and easily communicate updates, dependencies, and blockers. This transparency helps build trust and alignment within the team, fostering a more collaborative working environment.

To tackle large digital marketing projects effectively, consider spliting the project into smaller, manageable tasks. Here's a step-by-step guide to help you with this process: - Define the Project Scope and Goals - Split the Project into Phases - Break Down Phases into Tasks - Assign Tasks and Deadlines - Visualize the Breakdown - Review and Adapt - Communicate Effectively - Celebrate Milestones

As a digital marketing specialist, I firmly believe that leveraging tools like Planner, Trello, Jira, Monday.com, ClickUp, Airtable, Asana, and others alongside the Kanban board method is paramount. These platforms offer robust features for visualizing and managing workflows, accommodating the complexities of tasks while addressing challenges like generational diversity, remote work setups, cross-cultural dynamics, and asynchronous tasks. By utilizing Kanban boards and these tools, we can prioritize tasks, track progress, and ensure transparent communication across the team, fostering agile project management and optimizing our digital marketing strategies for success.

Think of your goal as the peak, and each small step as a sturdy rock marking the path up. These mini-milestones, when conquered, offer several advantages: Increased Focus: Each completed step acts as a mini-victory, boosting your morale and sharpening your focus on the next hurdle. Motivation Momentum: Accomplishing small tasks fuels your motivation to keep going, creating a positive feedback loop that propels you forward. Reduced Overwhelm: Breaking down the task into bite-sized pieces makes it feel less daunting and more manageable, reducing stress and anxiety. Flexibility and Adaptation: As you encounter obstacles or unforeseen circumstances, you can easily adjust your mini-steps without derailing the entire journey.

Communication and review are the most critical elements in my opinion. Yes of course you need a solid project plan and clarity on roles & responsibilities, but these should be a given. A good project manager will maintain regular contact throughout - checking in with stakeholders to update them on progress but, importantly, taking the time to validate outcomes with them. Regular feedback and collaboration are key and will ensure you don't veer off track...There should be no nasty surprises at the end of the project! Reviewing each phase before progressing to the next will help to identify if a change in direction is needed.

Not only in digital marketing, but every aspect in life - personally and professionally - reviewing and celebrating progress is key. No matter how big or small, it is really important to acknowledge accomplishments or reflect on how things have been developing. On top of realizing what went well and what could have been improved, the real challenge is to then derive actions and next steps from these reflections.

Acknowledgement is key to fostering a good relationship in a team or workplace. There's nothing bad when you congratulate or appreciate someone for their unique abilities or efforts put into achieving the set goals. After all, they are your team and it takes two to tangle.

It is crucial to recognize and appreciate both your own and your team's contributions towards accomplishing a shared vision. It is equally important to acknowledge any shortcomings and areas for improvement to better prepare for future missions. Taking these necessary steps will ensure increased success in future endeavors.

Start by identifying key objectives, then break them down into specific goals such as social media campaigns, SEO optimization, content creation, and email marketing. Further, divide these goals into actionable tasks like keyword research, social media scheduling, and analytics tracking. This hierarchical approach helps manage the complexity of a large digital marketing project.

Each project has layers. Part of any marketeers job is the identify what the foundation layers are that need to be done first. These are the tasks that if they aren’t complete nothing else can be done. Typically this is making sure journeys are in place / tracking and analytics are live / operationally it works. Then identify the MVP tasks, what needs to get done (and tested) first. Then it’s the sexy stuff that makes the programme famous.

If I have a week to cut a tree I will spend 6 days sharpening my axe. Do not underestimate the importance of project planning. Communication is perhaps equally as important. Usually the planning is done by one team and the execution by another. Break these silos and talk to teams, understand real timelines and limitations. Lastly, keep a buffer for contingency.

Here are some ideas based on my experience as a Digital Marketer : - Assign tasks related to collaboration and communication. This could involve regular team meetings, status updates, and feedback sessions to ensure everyone is aligned and informed. - If the project involves implementing new strategies or tools, allocate tasks for team training and skill development. - Include tasks for quality assurance and testing. Whether it's checking website functionality, proofreading content, or testing email campaigns, ensuring quality at each step is vital. - If applicable, allocate tasks for gathering customer feedback and making necessary iterations based on the feedback received.

Additional Tips for Digital Marketing Project Success: -Stay Agile: Be flexible to adapt to changes in the digital landscape. -Open Communication: Regularly update your team and stakeholders, fostering a transparent environment. -Data-Driven Decisions: Use analytics tools for informed decision-making throughout the project. -Quality Assurance: Ensure each task meets high standards by implementing a robust quality assurance process. -Continuous Learning: Invest in ongoing training to keep your team updated on the latest trends and tools. -Risk Management: Identify potential risks and develop mitigation plans to navigate challenges. -User Experience Focus: Prioritize user experience in all initiatives, enhancing engagement and satisfaction.