Voici comment vous pouvez lancer votre carrière en marketing numérique avec des cours en ligne.

Learning foundational skills is vital to succeeding in digital marketing. Since it is a large industry with many facets, I believe that inbound marketing, content marketing, SEO, and social media marketing are great places to start! Online courses are great because they can be completed at your own pace and give you a chance to build your knowledge in fundamental areas.

Acquiring core skills is crucial to jumpstart digital marketing career. Online courses will help to understand the basics of digital marketing including SEO, SEM, Content Marketing, Social Media Marketing, Email Marketing and PPC. Every platform like Coursera, Udemy and HubSpot Academy has detailed courses on each topic. These courses are really gems for beginners or early stage learners. Knowledge from these courses will make the path easier to be an expert. I personally feel, courses and reality are slightly different. An expert mentor will help to figure it up. But, courses will definitely reduce struggle to understand the basics. Key areas: Keyword research, on-page & off-page SEO, Google analytics, email marketing, paid ads, etc.

To thrive in digital marketing, mastering essential skills like SEO, content marketing, social media strategies, and email marketing is crucial. Online courses offer invaluable insights into enhancing website visibility on search engines, crafting compelling content that resonates, leveraging social media for brand building, and designing impactful email campaigns. Equipped with these foundational competencies, you'll confidently navigate the complexities of digital marketing, driving meaningful engagement and measurable results for your business. Continuous learning in these disciplines ensures you stay agile and effective in an ever-evolving digital landscape.

Enroll in programs that cover essential areas like SEO, content marketing, social media strategy, and data analytics. These foundational skills are critical for success. Choose courses with practical projects to apply your learning and build a portfolio.

I would caution against trying to gain deep expertise in too many disciplines. Content creation is vastly different than say, marketing analytics and analysis. Look for overlapping skills you’re naturally good at and gravitate towards. For example, I’m proficient at blog writing, copywriting, and sales emails. I know enough about SEO and SEM to speak intelligently about it to clients but have no desire, experience, or skills at actually implementing it. The term for this is the T-Shaped marketer.

Digital marketing transcends mere campaign execution—it demands strategic foresight. Online courses are pivotal in honing skills to craft holistic strategies that align with business objectives. You'll master market research, pinpoint target audiences, set measurable goals, and select optimal channels and tactics. This methodical approach ensures every digital initiative drives substantial impact and propels organizational success. Empower yourself with strategic acumen through continuous learning, ensuring your digital efforts are not only effective but integral to achieving long-term business triumphs.

Meiner Meinung nach sollte jedes Unternehmen eine gut durchdachte und an den Unternehmenszielen ausgerichtete Marketingstrategie haben. Hier ist die direkte Abstimmung mit der Geschäftsführung unabdingbar... Darauf aufbauend sollten dann gezielte Kampagnen durchgeführt, analysiert und bei Bedarf angepasst werden. Zum Teil ist es nach dem Prinzip "trial and error", wenn noch keine Daten vorliegen, an denen man sich orientieren kann. Da der Markt sehr schnelllebig ist, muss die Strategie einerseits immer wieder auf der Prüfstand gestellt werden, andererseits keine voreiligen Schlüsse ziehen. Manche Maßnahmen brauchen Zeit, um ihre Wirkung zu entfalten. Nicht alles ist ein Sprint!

Certainly! Opt for courses that teach you to develop comprehensive marketing plans, analyze market trends, and understand consumer behavior. Learn to create data-driven strategies and measure their effectiveness.

Executing campaigns is only a part of digital marketing. There is a lot of work on the back end that contributes to the success of a campaign. One of the most important factors of strategic planning and thinking is data collection. Data can refer to demographics, engagement (likes, comments, shares), SEO, etc. It is important to constantly be collecting meaningful data that you can interpret and use to make informed decisions about your campaign.

Read books on business strategy such as The Lean Startup, Measure What Matters, The E Myth. All marketing goals, strategies and tactics must cascade down from and back up to business objectives. The more you understand business strategy and how the C-Suite thinks, the better marketer you will become.

Choose courses that include practical projects, simulations, and real-world case studies. Implement campaigns, analyze results, and adjust strategies in a controlled environment. This practical application solidifies your knowledge, builds your portfolio, and prepares you for real job scenarios.

Engage in forums, webinars, and LinkedIn groups associated with your courses. Connect with industry professionals, participate in discussions, and seek mentorship. Networking enhances your industry knowledge, opens doors to job opportunities, and fosters collaborations.

Continuous learning is so important. Staying up on the latest trends and technology will help you stay relevant in the marketing realm and also make your life a lot easier as automation and AI advances. I like to commit to completing one course a month. My favorite online learning website is HubSpot academy.

In the dynamic realm of digital marketing, where innovation and change are constants, embracing continuous learning is not just an option but a strategic imperative. Engage with online courses that evolve alongside industry advancements, ensuring your skills remain razor-sharp and relevant. This proactive commitment to education cultivates a deep understanding of new tools, platforms, and algorithms, empowering you to navigate the digital landscape with confidence and creativity. Stay ahead by immersing yourself in lifelong learning—a journey that fuels your expertise and maintains your competitive edge in the ever-evolving digital frontier.

There is a natural disconnect between sales and marketing, but if you understand how each side works and thinks, you can bridge that gap and help your clients’ marketing and sales departments work as a unified team. (Hubspot calls this “Smarketing.”) I took some time off from marketing and took a sales position for a year and it’s made me a better marketer and account manager.