Que faites-vous si vos stratégies de social selling deviennent obsolètes ?

A quick audit can help. Audit Your Current Strategies. -Evaluate what’s working and what’s not. Identify areas that need improvement. -Consider metrics like engagement rates, conversion rates, and lead quality. If required, Diversify Your Social Selling Platforms. Don’t rely solely on one platform. Explore LinkedIn, Twitter, Instagram, and even TikTok. Each platform has a unique audience and purpose. Stay Abreast of Trends. Social media evolves rapidly. Keep an eye on emerging trends, new platforms, and changes in user behavior. Attend webinars, read industry blogs, and follow thought leaders to stay informed and relevant in the fast-moving social selling landscape. And make constant Audits a Habit.

Conducting a thorough audit of our social selling efforts shines a spotlight on where we stand and where we can improve. It's all about diving into the details: engagement rates, interaction quality, and conversion metrics. This analysis is not just about the numbers; it's about understanding what works and what needs changing. A detailed look at our content strategy, the platforms we operate on and the tools we use is crucial. Are they aligned with where our target audience hangs out and what they like? The audit paves the way for informed changes to our strategy. It is the basis for meaningful changes that can lead to better results. We want to make sure we're not just making noise, but resonating with our audience where it matters most.

To revitalize outdated social selling strategies: Stay informed on trends and technologies. Update tactics to align with current market preferences. Explore new platforms and features for engagement. Personalize outreach to individual prospects. Prioritize authentic relationship building. Utilize sales technology for efficiency and scalability. Collaborate with marketing for cohesive efforts. Measure performance and adapt strategies accordingly. Invest in ongoing training and development.

La única forma de avanzar es medir. Hay que tener indicadores claros de nivel de participación en las plataformas y redes sociales en las que estemos a nivel profesional. (podemos estar en una, dos o alguna más). Lo importante es que midamos a quién estamos llegando y si es la audiencia adecuada, para llegar a nuestros embudos de la venta de nuestros productos y/o servicios, y nos estén llevando a las negociaciones o compras adecuadas a nuestro plan. Si esto no se produce, es hora de revisar cada paso del embudo, desde la prospección al cierre de la venta.

Checking, assessing and refining is the bedrock of any social selling effort. If you are active in social selling you will have profiles, content and activity which is active and in play….and the beautiful thing about it is you can see what helps you best and most. Social selling requires content evolution and transition. Be prepared to change your heading and try new things…your audience will become bored by the same thing over and over in a slightly different guise…reinvent yourself and your Social Selling strategy and activities to stay fresh and ahead in your markets.

Watching our competitors can be a goldmine of insights for our social selling game. It's like having a front row seat to what works and what doesn't in our industry. By identifying the top players, we can dissect their social selling techniques. What type of content do they put out there? Which platforms do they control? How do they connect with their audience? It's not about copying their playbook, but rather learning from their wins and losses. This information helps us innovate and chart our unique path in social selling. It's about standing on the shoulders of giants, understanding the landscape and finding your ways to shine. After all, the goal isn't to blend in, it's to stand out in meaningful ways that resonate with our audience.

Mirar siempre a los mejores, aprender de sus buenas prácticas, es clave. Si los que lo están haciendo mejor, te muestran el camino, ¿por qué no verlo?, ¿por qué no aprender de ellos?, ¿por qué no ver cómo podemos hacer cambios en nuestra estrategia que nos permita ser mejores?. Está en nuestra mano elegir a los mejores a los que seguir, a aquellos que nos inspiren y aprender de ellos. La constancia es el camino, elige bien y aprende. Así crecerás.

Be careful… Your competitors have different goals to you, you don’t understand what they are trying to achieve. Pay more attention to refining your content and activity to get the results you want and you need. A huge part of social selling is building trust and relationships…only you can do that in your way with your prospects. What your competitors are doing can be a distraction, be watchful but focus on your work and be ready to refine and adjust. You want to be in the position. Where your competitors are more bothered about you than you are with them.

In the rapidly changing world of social media and sales technology, it means staying on top of the latest trends. Are there new platforms that our target demographic is flocking to? Is video content or live streaming becoming the new norm? Integrating these trends into our strategy isn't just about staying relevant, it's about grabbing attention in a crowded space. It's like adding rocket fuel to our approach, keeping it fresh and irresistible to our audience. But here's the kicker while you embrace these trends, you must never lose sight of our brand identity.

Investing in our personal growth and our team is like fueling our social selling engine to unstoppable success. It's not just about keeping up; it's about leading the pack in this fast-paced digital world. That means immersing yourself in training on the latest social media features, mastering advanced lead nurturing techniques, and becoming an analytics wizard. We don't just stay ahead of the curve; we set the curve. The digital landscape is a vortex of change and having a razor-sharp skill set is our secret weapon. It's what separates the good from the great in the dynamic field of social selling. So we make a pact to be eternal students and embrace every new tool and technique that comes our way.

Nunca dejar de aprender, esa es una máxima a seguir. Estamos en la era de la renovación constante y con la llegada de la IA y su despliegue desde 2023 estamos viviendo un proceso de aceleración tecnológica que nos abre a nuevas posibilidades a mejoras en eficiencia en nuestra productividad y tenemos que aprovecharlo. Cada día, cada hora cuenta.

The basic fact is… If you don’t have a solid Digital B2B influence strategy and haven’t been trained in Social Selling and Influence, you are likely winging it. We are on the midst of the most important shift in our commercial history - Our Digital Commercial Transformation - and most are messing around the margins..: Upskilling your team to be able to prospect, network, build influence and communities online is now a B2B business imperative. It’s that important…

In todays world you must continuly develope your skills. The things you were doing even two years ago have been updated. If you don’t your competitors will and it won’t be too long until you are completely irelavent.

Engaging with others posts is without a doubt the highest impact action within any social selling strategy. For 2 reasons: 1) “We have 2 ears and 1 mouth use them in that quantity.” We need to think of the comment section as a place to insert ourselves into meaningful networking interactions, ask questions and gain a new perspective. 2) “Action comes before inspiration.” Social platforms are fast becoming the best place for information sharing, gathering and learning. Others content will likely provide insight and ideas for you to test and optimise; revitalising your approach.

When our strategies start to feel a little stale, it's time to inject some personal touch and interactivity into our approach. Responsiveness is key – whether it's responding quickly to comments, engaging in relevant conversations, or creating content that encourages interaction. It's about making our viewers feel heard and appreciated. These interactions aren't just about likes and shares; they are about building real relationships. When we engage meaningfully, we lay the foundation for trust to flourish. And as we know, trust is the currency of sales. So let's make it a priority to be personal, interactive and nurture those relationships. Ultimately, it's these strong connections that pave the way for long-term success in social selling.

Los seres humanos somos seres sociales, y en las redes igualmente, conversar, comunicarnos es el comienzo para todo. Tenemos que ser abiertos a las conversaciones, a los comentarios bajo los artículos y post, ahi se abren posibilidades futuras. Y saber aportar valor en cada uno de ellos, decir algo que sea interesante o relevante. Esa es la clave. Además de eso, hacerlo con constancia, con regularidad, no hay mejor estrategia que la constancia en Linkedin,.. y tiene premio.

Engagement is multi-directional - how much you engage with your network and how much they engage with you. Social Selling in the B2B context is not simply about selling on social media…it’s about your ability to become the leading technical and commercial digital influencer in your sector. Engagement works across multiple dimensions….work is n how much you engage beyond your own network… Consider the HQ’s of your target projects as digital buildings….social selling allows you access to those buildings to prospect, network and build influence 24/7/365… Engagement is your superpower, if you understand how to do it well, your results will soar…

Definitivamente esta! Volvamos a la esencia de las relaciones humanas con los clientes que tenemos confianza. Hagamos preguntas, indaguemos. qué desafíos tienes? qué te duele? en qué aspecto necesitas más apoyo? qué alternativas estás evaluando? Las mejores soluciones surgen de conocer a nuestra audiencia y preguntar.

Social Selling is more a mindset and culture shift than it is technology. Social Selling is about having your team focussed and empowered to become the leading technical and commercial digital influencers in your sector, and understanding how that changes your traditional commercial processes. Once you have the foundational elements in place, we can then focus on technology that can help you become more efficient and effective in your process. Social Selling is first and foremost about people, the tech should fit around the people and the goals…not the other way around.

La tecnología en venta B2B es un excelente acelerador y repositorio de datos para tomar decisiones basadas en datos. Las relaciones se gestionan mejor. Mi experiencia es que incorporar tecnología para marketing y ventas requiere una metodología, liderazgo interno, medición y mucho seguimiento. Si no, los profesionales no lo adoptan. Mejor pocas tecnologías que se usen diariamente con metodología.

Find someone you admire in the space and follow them. Study what they post, what works and what doesn't. Add your personal touch to those specific strategies, and boom - you found your niche. Keep your ego down and learn from the best!

Seguramente hay que re pensarse a uno mismo. Tratar de entender si nuestra estrategia de marca personal está generando valor en el otro aunque ese valor no tenga relación directa con mi negocio. No es la tecnología el problema o el desafío al que nos enfrentamos. Me preguntaría ¿Porqué alguien (de mi audiencia) querría invitarme a tomar un café?