Phil Schiller Reflects on iPod, Timeless Design, Electric Cars, and More in Interview With Lamborghini

[MacRumors]

Lamborghini is celebrating the 50th anniversary of the Countach sports car with a new video series involving inspirational personalities, and the latest videos shared today feature Apple's former marketing chief Phil Schiller.

Schiller, who is now an Apple Fellow, said innovative products that stand the test of time have both great design and solve a problem.

"At Apple, we like to exist at the intersection of technology and the liberal arts, and I think that's a wonderful place to be," said Schiller. "It's not just enough to make something — you have to make it in a way that has meaning in people's lives."

In a companion Q&A video on Lamborghini's website, Schiller said the iPod is the project he is the most proud of. When asked if he prefers gas or electric vehicles, Schiller said that while he would always say combustion engines, he is "getting ready for electric" and he is excited to see what companies like Lamborghini can deliver in the space. Lamborghini recently announced plans to release its first fully-electric vehicle after 2025, and Apple has for years been rumored to be planning its own electric vehicle.

As an Apple Fellow, Schiller is responsible for leading the App Store and Apple Events, after helping guide Apple's products and marketing for 30 years.

(Thanks, Benjamin Cartwright!)

Article Link: Phil Schiller Reflects on iPod, Timeless Design, Electric Cars, and More in Interview With Lamborghini

 

[HeavenDynamic]

Great to see Phil again. You can always hear the passion in his voice when he talks about subjects that he loves.

 

[nathan_reilly]

Intersection of technology and liberal arts - first time I heard Steve Jobs say this, when I was a kid, I knew immediately I needed to work in that field. It wasn't obvious till he said it, and then it was immediately so.

 

[b-dogg]

I somehow doubt Lamborghini will make an electric car for the masses. Electric is here now Phill not 2025 or 2030.

 

[Apple Knowledge Navigator]

"It's not just enough to make something — you have to make it in a way that has meaning in people's lives."

Our lives:

 

[opeter]

I somehow doubt Lamborghini will make an electric car for the masses. Electric is here now Phill not 2025 or 2030.

Maybe. But than, if you read the media and such, people are against nuclear power.

So I wonder, from where will you and all other people pull all the electricity, that is needed for the eletric cars for the masses?

 

[TheYayAreaLiving 🎗️]

Come back Phil. We miss your energy.

 

[Razorpit]

Maybe. But than, if you read the media and such, people are against nuclear power.

So I wonder, from where will you and all other people pull all the electricity, that is needed for the eletric cars for the masses?

They needed to start building all those power plants like 10 years ago.

 

[J.J. Sefton]

Looks like Jackie "The Jokeman" Martling got a new gig! ?

 

[hlfway2anywhere]

Our lives:

This comment wins the internet today

 

[washburn]

pure electric cars are boring, hybrid is where its at (listen to the 918 Porsche engine) and I hope the combustion engine never goes away and they find alternative fuel for it

seriously, all these electric hypercars go so fast but no sound and they all will end up just being too similar, who cares about 1500+ horsepower you don't really need that much, its suppose to be sound/acceleration and electric cars will never beat the previous generations V8/V10/V12s in terms of thrill/excitement

 

[Serban55]

making an electric car is also polluting more than gas car...they just moved the pollution from the big city to outside the cities, but outside the cities is part of this world too so...this is just a stage until hydrogen cars
mild-hybrid is the way now for those who dont like electric cars

 

[opeter]

They needed to start building all those power plants like 10 years ago.

Yeah, right. And than you read sentences like Germany want to shut down all the nuclear power plants next year (2022). OK, so that means, that the will buy the energy from elsewhere (other countries) or, like Phil likes to say, they will pull all the needed electricity from their asses.



Link to an old news about this:

As The Costs Of Germany’s Nuclear Phase Out Mount, Little Appetite For A Rethink​

As The Costs Of Germany’s Nuclear Phase Out Mount, Little Appetite For A Rethink

Germany's nuclear phase out contributed to an additional 1,100 deaths a year, mostly from increased use of coal power to offset foregone power output, a new paper finds. But there is little desire to rethink the phase out.

www.forbes.com

 

[jicon]

Courage.

I can already hear him in my head going on about how thin something has been designed in the Apple Car. Keep this guy away from car design.

 

[b-dogg]

So I wonder, from where will you and all other people pull all the electricity, that is needed for the eletric cars for the masses?

I have 6.2kW Solar PV on my roof. So I generate 30kW a day on good days. This can be dumped into my car battery - for free. Otherwise top it up twice a week over night if needs be.

before I got the PV I’d charge twice a week off peak from midnight to 8am at a cost of €3.50 on average. 5c a unit here night rate with a electricity provider here in Ireland.

 

[nicho]

I somehow doubt Lamborghini will make an electric car for the masses

Did I miss their combustion engine car for the masses?

 

[diamond.g]

making an electric car is also polluting more than gas car...they just moved the pollution from the big city to outside the cities, but outside the cities is part of this world too so...this is just a stage until hydrogen cars
mild-hybrid is the way now for those who dont like electric cars

Don't you need electricity to make Hydrogen?

 

[Expos of 1969]

Our lives:

Just a moment now...the first three photos are excellent but why make fun of the white iPhone 5c I used to have? It had meaning in my life as it was a phone that worked and easily transported

 

[kyjaotkb]

making an electric car is also polluting more than gas car...they just moved the pollution from the big city to outside the cities, but outside the cities is part of this world too so...this is just a stage until hydrogen cars
mild-hybrid is the way now for those who dont like electric cars

One of the biggest myths about EVs is busted in new study

New report calls for a global phaseout of gas-guzzling cars.

www.theverge.com

 

[kyjaotkb]

Did I miss their combustion engine car for the masses?

Home Lamborghini Trattori - Tractors - Lamborghini Trattori

Lamborghini tractors are known for their bold style, their performance, design and exclusive appeal that sets them apart. Discover our products and services

www.lamborghini-tractors.com

 

[kyjaotkb]

Our lives:

Can't innovate anymore, my --- ...

 

[b-dogg]

making an electric car is also polluting more than gas car...they just moved the pollution from the big city to outside the cities, but outside the cities is part of this world too so...this is just a stage until hydrogen cars
mild-hybrid is the way now for those who dont like electric cars

This is completely untrue. There are 100 YouTube videos debunking this myth.

Hydrogen cars are a waste of time and hybrids are the worst of both worlds. If you can find a plug to charge your MacBook / iPhone you can charge your electric car right there. Electricity is everywhere already and the dirty parts of the grid can be cleaned up.

 

[b-dogg]

Don't you need electricity to make Hydrogen?

Lots of electricity and at present fossil fuels by the methods most common in making H2.

 

[ArtOfWarfare]

So I wonder, from where will you and all other people pull all the electricity, that is needed for the eletric cars for the masses?

A tremendous amount of electricity goes into mining, transporting, and refining oil into gasoline - stop spending power doing that and just use it to charge electric cars instead. I've heard some people say that it takes about 50 kWh of electricity just to go from oil in the ground to 10 gallons of gas in a car - that same power could be used to just drive an EV over 200 miles.

 

[ArtOfWarfare]

making an electric car is also polluting more than gas car...they just moved the pollution from the big city to outside the cities, but outside the cities is part of this world too so...this is just a stage until hydrogen cars
mild-hybrid is the way now for those who dont like electric cars

This is nonsense from the oil companies, who would much rather you continue to depend on them rather than just buy solar panels and an EV and never pay another cent for power again.

You wouldn't consider using a hydrogen fuel cell to power your phone or laptop. You wouldn't use a gas generator to power your TV. So why do you think it's a good idea for your car to be powered that way (it's not. Oil companies today are the same as cigarette companies from decades past. They have nothing left other than to lie and distort, telling you that you shouldn't or can't switch.)

Myths And Shibboleths About Electric Vehicles: The Long Tailpipe Theory

The long tailpipe theory is a myth used by those who, for whatever reason, oppose change. It joins other myths, such as the supposed difficulties involved in recycling batteries or in generating the electricity required to recharge electric vehicles. Get the full facts.

www.forbes.com