Intel Dunks on Apple's Dongles in Continued Anti-M1 Mac Campaign

[MacRumors]

Intel is continuing its anti-Apple ad campaign, today sharing a tweet that calls out the lack of ports on M1 Macs. In a photo, actor Justin Long sits on a couch with a Windows PC and holds up a handful of Apple dongles.

https://twitter.com/i/web/status/1372563446735196164

Apple's Macs have long been derided for their lack of ports and the need to use dongles for various accessories and displays. Since 2016, Macs have included only USB-C ports, with Apple having done away with HDMI ports, USB-A ports, and SD card readers in its notebook lineup. That's set to change in 2021, though, with rumors suggesting Apple will introduce new MacBook Pro models that once again feature an SD card reader and an HDMI port.

Apple analyst Ming-Chi Kuo, who shared Apple's future port plans in January, said that in the future, "most users may not need to purchase additional dongles."

The ad follows several anti-M1 Mac videos that Intel shared yesterday starring Justin Long, who used to be in the well-known "I'm a Mac" Apple ads. In the videos, Long promotes Intel-based PCs, highlighting their gaming capabilities, touchscreens, and other features.

Intel's ads come as Apple is moving away from Intel chips in its Mac lineup. Apple in November released the M1 chip in the MacBook Air, 13-inch MacBook Pro, and Mac mini, and there are more Apple silicon chips on the way. Over the course of the next two years, Apple plans to transition away from Intel chips entirely.

The Justin Long ads are not the first anti-Apple ads that Intel has shared. In February, Intel began a Twitter-based campaign attempting to point out the shortcomings of M1 Macs. Intel appears to be feeling threatened by Apple's chip options. M1 chips received a huge amount of attention at launch due to their impressive speed and efficiency, which Intel chips are unable to match.

https://twitter.com/i/web/status/1356633480776531968

Apple has even faster chips on the way, and there will be little for Intel to call out once MacBook Pro models with next-generation Apple silicon chips and a range of ports are available.

Article Link: Intel Dunks on Apple's Dongles in Continued Anti-M1 Mac Campaign

 

[Starflyer]

Interesting. My Intel MacBook Pro needs those dongles.

 

[rizzo41999]

My roflcopter goes SOI SOI SOI. Just build better chips, Intel!

 

[TheYayAreaLiving 🎗️]

Stop hating Intel.

Funny lack of ports? yet, my MacBook Pro has a Intel chip inside... go figure...

 

[WaylinGoo]

TRAITOR!

 

[Quale]

Intel really are concerned by those M1 processors

 

[Mrjetsondc]

Can I get a count on how many apple fanboys are now mad at Intel.

 

[LeadingHeat]

Just keep digging, Intel. This new image looks great on you

 

[Andres Cantu]

These will age about as well as Samsung’s ads about headphone jacks and power adapters.

 

[ArPe]

My MacBook dongles brings all the girls to the yard
And they're like, it's better than yours
Damn right Surface it’s better than yours
I can teach Intel, but I have to charge

 

[JoshuaBru]

These ads reek of desperation but I do feel Apple deserves the ridicule when it comes to their dongles

 

[Northiscold]

Answer Intel, who has been providing chips to Apple last 15 years?

 

[prwnr]

dirty plays, not gonna help them

 

[jz0309]

They are afraid, very afraid...

 

[Sasparilla]

Pretty sad on Intel's part. Intel has been using the same chip factory process size (14nm) since the iPhone 6 (Galaxy s5) and the market is leaving Intel behind because of Intel's executive choices, decisions and blunders in the past. Last years iPhone 12 uses a 5nm fab size (which is really around 7nm for Intel they measure slightly differently), but shows how the market has passed Intel here. Gamers going for higher end CPU's now want AMD's as a result of the performance hit Intel's CPU's take because of this as does the server market.

Apple is still a huge Intel customer...all their big money Mac's are Intel only at this point and to actively be stabbing a big customer in the back in public like this, says alot. Their new CEO from Qualcomm seems like a (insert colorful adjective of choice here), based on the choices he's been making since arrival at Intel.

 

[MrGimper]

Lack of ports isn't an M1 Mac issue.... seriously!

 

[dannyyankou]

The only reason they’re focusing so much on dongles now after no one said anything about it for the last few years is that Apple is going to be adding more ports soon lol

 

[pavinder]

This whole "handful of dongles" thing is so old and disproven.
There are so many USB-C hubs available with anything from 4 to 10 different ports in them.
One "dongle". Just one. That's all people need.
If this is the best they can do, Intel are showing nothing but their own desperation. It's pathetic.

 

[shamino]

The really amusing part is that none of these objections are unique to M1 Macs. They are all applicable to Macs with Intel processors as well. But Intel is really happy with those, it seems.

 

[nt5672]

Good for Intel. Maybe they can shame some sense into Apple for the stupid things Apple does.

 

[JPack]

It's a fair comment.

But good thing Apple is putting HDMI and SD card reader on the upcoming MacBooks.

 

[UltimateSyn]

Shut up and make the products better, Intel.

 

[hortod1]

Reeks of desperation.

But it’s an easy fix by Apple - give John Hodgman a call.

 

[dbernie41]

The new MacBook Pros are going to absolutely eviscerate any PC laptop.

 

[bf2008]

Great criticism! Hopefully it'll force some change from Apple although I doubt it. I also have some dongles lying around that I don't even know where they are, and when I need them I can never find them! On several occasions I had serious problems due to that, especially not being able to present in a conference.
Dongles are terrible solutions and really not needed anymore. Everything works with USB 3 and HDMI now so every laptop should include at least on of those ports.