'Green Bubbles and Blue Bubbles Want to Be Together' Says Samsung Ad Pushing Apple to Adopt RCS

[MacRumors]

Samsung today joined Google in attempting to convince Apple to adopt the Rich Communication Services or RCS messaging standard that Google has been pushing.

In a short ad that's a riff on Romeo and Juliet, Samsung features two smartphone interfaces texting each other. "Juliet" is the iPhone in the metaphor and her parents (aka Apple) won't allow for the adoption of RCS. "What did green ever do to them? We're bubbles too," laments the "Romeo" Android smartphone. "And literally everyone wants us to be together. Ugh," writes Juliet.

It's ultimately a bit of a confusing ad, but Samsung makes it clear with the title of the video: "Green bubbles and blue bubbles want to be together." Samsung also includes the "Help Apple #GetTheMessage" tagline and hashtag that Google has been using for its RCS campaign.

Google has been hounding Apple about adopting RCS for several years now using ads, billboards, websites, social media campaigns, and more, but Apple has refused.

RCS, or Rich Communication Services, is a communication protocol designed by and adopted by Google. Google has been pushing Apple to implement support for RCS, but Apple devices continue to support the older SMS protocol. Google claims that Apple is responsible for all the issues that Android and iPhone users have texting one another, including lack of encryption, broken group chats, pixelated pictures and videos, and the green bubbles.

Apple CEO Tim Cook in September 2022 said that RCS is not a priority for Apple and that it is not a feature that iPhone users are asking for.

Article Link: 'Green Bubbles and Blue Bubbles Want to Be Together' Says Samsung Ad Pushing Apple to Adopt RCS

 

[mnsportsgeek]

Do we though?

 

[marzbarz]

lol RCS is ****ing stupid.

if you *really* think RCS is a good idea, you have no idea what you're talking about.

 

[Mac_The_Ripper]

It's never going to happen, not in the US anyway. Unless Apple was forced by some law or regulation, which I don't see happening.

 

[Starflyer]

The Green Bubble stigma must really be hurting Samsung.

 

[icanhazmac]

"And literally everyone wants us to be together. Ugh,"

Wrong! Only fools make such gross generalizations. <--- not kidding.

I want to be able to identify green Android peasants. /s /justkidding /calmdown

 

[zach-coleman]

I want RCS, but not Google’s proprietary RCS which is unfortunately the only thing currently on the market.

 

[Novaoblivion]

I really don’t understand these ads. Apple isn’t going to care about them at all, and if anything Samsung/Google is just pointing out an annoyance of using their product 🤷‍♂️

 

[jz0309]

wonder how much Google paid Samsung for this ...

 

[ThaGoochiestMane]

RCS's problems aside, I don't see any reason for Apple to not incorporate newer messaging technology for their phones. They don't need to necessarily make RCS messages blue, but there's no reason not to at least support it.

 

[Dark_Omen]

It's never going to happen, not in the US anyway. Unless Apple was forced by some law or regulation, which I don't see happening.

All of our dinosaur politicians would never understand such tech to make a law for it.

 

[fwmireault]

It's so shocking how people here are genuinely opposed to better interactions between iPhones and Androids. I don't understand that. SMS is terribly limited and outdated, and not E2E encrypted. And it's not like Androids are going away, so why keep the experience this bad on iMessages?

Not that I think this ad campaign will have any effect on Apple at all, but that doesn't mean that Apple should do nothing on improving communication standards on iPhone

 

[iBluetooth]

Why don't they ask WhatsApp to use RCS and join the group? If they just make a superior messaging apps with RCS, then the users will come!

 

[jarman92]

Too clever by half. I shouldn't have to read the video title to know what your ad is for 🙄

 

[CalMin]

Apple will take care of it when it benefits Apple. Not Google, not Samsung, not even the users but Apple.

 

[GeneralChang]

I wish them all the luck in the world. 😂

 

[zach-coleman]

All of our dinosaur politicians would never understand such tech to make a law for it.

Maybe in 2-3 decades we’ll have one who knows what WiFi is.

 

[MayaUser]

lol RCS is ****ing stupid.

if you *really* think RCS is a good idea, you have no idea what you're talking about.

its Samsung...those who made the Bixby button, that badaOS and those burn-in oled panels

 

[nutmac]

I want Apple to support RCS, but only if RCS gets its act together. My list of complaints:

• Interoperability between carriers and Android phones is still problematic.
• Google Messages probably has the best overall implementation of RCS, but many phones are preloaded with alternate RCS client. And most don't bother to change the client. It doesn't help that Google has a confusing messaging client strategy.
• RCS should use IP (data), not SMS or carrier's backhaul. I should be able to send RCS to anyone on the planet without fear of additional charge (other than data).
• Depending on the implementation, end-to-end encryption is either missing or only partially implemented (e.g., group chats).

 

[juareza94]

lol RCS is ****ing stupid.

if you *really* think RCS is a good idea, you have no idea what you're talking about.

Care to elaborate? I'm genuinely curious how RCS support is a worse idea than what we have now?

 

[Number 41]

I just enjoy how mad it makes people who buy an Android.

It’s like people who buy a massive SUV and then complain about gas prices. You knew what you were signing up for and now are mad that this obvious consequence to your actions exists?

 

[klasma]

Imagine if the web was divided that way. We’d have blue web pages that only work on WebKit, and green web pages for which WebKit only supports basic text rendering. And Apple wouldn’t allow linking to a green web page from a blue web page. Or maybe rather, show five security warnings: “Do you really want to visit that unsafe green web page?”

 

[marzbarz]

It's so shocking how people here are genuinely opposed to better interactions between iPhones and Androids

one can be for iMessage on android and against rcs

rcs is not better.

 

[antiprotest]

I don't really care what other people use, but if they care so much, they can switch to iPhone.

 

[nimitz9]

What economic incentive does Apple have to implement RCS? Samsung and Google have a big economic incentive for Apple to help them out with RCS.