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Apr 12, 2001
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Apple recently announced that its next quarterly earnings conference call will be held on Thursday, August 1 at 2 p.m. Pacific Time.

Apple-iPad-Air-and-iPad-Pro-11-inch-and-13-inch-Feature-1.jpg

On the call, which anyone can listen to, Apple's CEO Tim Cook and CFO Luca Maestri will discuss the company's earnings results for the third quarter of the 2024 fiscal year. During the quarter, spanning March 31 through June 29, Apple released new iPad Pro models with the M4 chip, new iPad Air models with the M2 chip, and the Apple Pencil Pro. Near the end of the quarter, Apple also began accepting orders for the Vision Pro in eight more countries and regions, including Australia, Canada, the U.K., China, Japan, and more.

Apple has not provided formal guidance since early 2020, but analysts expect the company to report quarterly revenue of $77.2 billion on average, according to Yahoo Finance. Apple reported $81.8 billion revenue in the year-ago quarter.

Article Link: Apple to Report Earnings Results on August 1 After Releasing New iPads Last Quarter
 
Last edited:

orbital~debris

macrumors 68020
Mar 3, 2004
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Not the first time MacRumors have used this sentence structure for headlines relating to Apple reporting earnings results.

Agree, it is confusing – the bit about iPad doesn't need to be in the headline, and could instead just be part of the introductory line e.g. "this will be the first earnings Apple have reported since releasing updated models of iPad earlier this year".
 

Joe Rossignol

Senior Reporter
Staff member
May 12, 2012
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Canada
Please change the title of this post to “…since releasing new iPads”

Title is confusing

It makes you think there are more iPads coming on 8/1, which is definitely not what's actually being reported here

Not the first time MacRumors have used this sentence structure for headlines relating to Apple reporting earnings results.

Agree, it is confusing – the bit about iPad doesn't need to be in the headline, and could instead just be part of the introductory line e.g. "this will be the first earnings Apple have reported since releasing updated models of iPad earlier this year".

Agreed! As it is written, this is a sloppy, misleading headline. Ugh.

Better headline:

Apple to Report Earnings Results on August 1 After Releasing New iPads


When this many comments on the article are about the phrasing of the headline, MacRumors might want to take note…
Thanks for the feedback, everyone! I updated the headline. I believe the original headline was technically accurate, but in hindsight I agree that the phrasing wasn't the best. I simply didn't realize it would be interpreted that way. This is bound to happen from time to time.
 

Avatar74

macrumors 68000
Feb 5, 2007
1,610
403
Please change the title of this post to “…since releasing new iPads”
"Since" would be grammatically incorrect in this instance.

The headline as it reads, albeit clunky, is quite clear that new iPads are not forthcoming:

"after releasing new iPads last quarter."
 
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