Apple Music Super Bowl Ad Features Tim Cook, Ludacris and More

[MacRumors]

Apple today shared an ad on its Apple Music YouTube channel promoting the upcoming Apple Music Super Bowl Halftime Show, which is set to feature R&B singer and songwriter Usher.

In the spot, Ludacris, Lil Jon, and Taraji P. Henson are in Vegas, and they FaceTime with Apple CEO Tim Cook. The trio lets Cook know that they've "lost" Usher, and Cook tells them that they'll locate him. The video ends with the tagline "Where's Usher?" and says "Coming Soon on Apple Music."

Earlier this week, Apple announced the release of a collection of exclusive content from Usher ahead of his performance at the halftime show. All of Usher's albums are available in Spatial Audio, and there are also Usher-curated playlists available.

Super Bowl LVIII is set to take place at the Allegiant Stadium in Las Vegas on Sunday, February 11. Usher will perform in the Apple Music Halftime Show.

Article Link: Apple Music Super Bowl Ad Features Tim Cook, Ludacris and More

 

[dannyyankou]

When was Apple’s last super bowl ad? Decades ago right?

 

[Supercyborgninja]

I find Usher to be rather odd. The guy did an event with Balenciaga right after they were in news headlines for that really disgusting photo shoot they did.

I’m boycotting the Super Bowl but still so odd that he’s performing imo.

 

[Ronald Reagan]

Subtle flashing of the triple sixes at the end of the trailer. How clever. /s

 

[Chuckeee]

Is Tim Cook going to sing? We already know he can dance.

 

[ProfessionalFan]

This is pretty good actually

 

[tomtad]

I'm embarrassed for you Tim

 

[ProfessionalFan]

I find Usher to be rather odd. The guy did an event with Balenciaga right after they were in news headlines for that really disgusting photo shoot they did.

I’m boycotting the Super Bowl but still so odd that he’s performing imo.

You're boycotting the Super Bowl for what reason?

 

[pnoyblazed]

What kind of iPhone MagSafe stand is Tim using?

 

[Johnny907]

Ouch. Taraji looking rough. You don't always have to go full Vegas when in Vegas.

 

[Mrkevinfinnerty]

Tim got Vision Pros in different area codes

 

[Johnny907]

I find Usher to be rather odd.

I find it odd that someone with a dead career is headlining the Halftime show. Last time I heard his name was at the 2002 MTV VMA's, and it was Triumph the Insult Comic Dog.

"Usher! Usher! You're having a great career, but so was Seal. Now he IS an usher!"

 

[chouseworth]

Record the game, stay away from the internet until about 830pm EST, and only then begin watching and fast forwarding through all the silliness. By the time you get to the end of the recording, the circus will just be ending, and you’ll have two hours of your life back.

 

[Dudebro101]

How do you do, fellow kids

 

[springsup]

Apple have had better ads

 

[ProfessionalFan]

How do you do, fellow kids

All of these featured celebs aren't really popular with today's kids anyway

 

[Zimmy68]

I can't wait for Apple's artist next year, Orange Juice Jones.

 

[Mrkevinfinnerty]

Steve Jobs would definitely have done this.

 

[CarAnalogy]

What is that MagSafe stand he's using with his iPhone?

 

[progx]

When was Apple’s last super bowl ad? Decades ago right?

Apple HAL in 1999 was the last ad they placed on the Super Bowl, so about 25 years ago. Apple Music replaced Pepsi in 2022 to sponsor the Halftime Show, so I think this is the third year of the five year contract they signed.

 

[ProfessionalFan]

Tim should've talked to them with his Vision Pro and they should have had Vision Pros also. We could've seen all the personas.

 

[flexwithmarius]

Pretty much every corporation sucks at connecting with the young generation.

Usher and Tiesto have been around and heard enough.

There’s a ton of EDM DJs who would kill to play at the super bowl but corporate is too busy booking the same mainstream acts.

Get some better DJs and get some relevant influencers in on it. Stop with the same stuffy junk.

 

[dannyyankou]

What kind of iPhone MagSafe stand is Tim using?

What is that MagSafe stand he's using with his iPhone?

Looks like the Twelve South Forté

Forté | iPhone Wireless Charging Stand for MagSafe Charger

Forté for iPhone is a wireless charging stand for the Apple MagSafe Charger. Snap your MagSafe Charger into Forté and wirelessly charge your iPhone 12 or newer.

www.twelvesouth.com

 

[Rychiar]

Do football fans really listen to this crap?

 

[ProfessionalFan]

Do football fans really listen to this crap?

Contrary to popular belief, there is a wide range of people who watch football. They do not all have the same mindset and tastes.