Apple Highlights iPhone 13 Splash Resistance and Durability in New Ads

[MacRumors]

Apple today shared a pair of iPhone 13 ads highlighting key features like the device's splash resistance and the durable Ceramic Shield front display.

In the first spot, titled "Shake," a dog dives into a swimming pool on a hot, sunny day, then gets out, walks over to its owner, and proceeds to shake dry, showering her and her iPhone 13 in water. "iPhone 13. Spill and splash resistant," reads the slogan. "Relax, it's iPhone."

In the second ad, titled "Edge," an iPhone 13 sits on a table in an apartment, and an incoming call proceeds to vibrate the phone right off the table and onto the floor with a loud thud. "iPhone 13 with Ceramic Shield. Tougher than any smartphone glass. Relax, it's iPhone," reads the slogan.

The "Relax, it's ‌iPhone‌" series isn't new, and Apple has shared other videos in this series to preview Find My, the ‌iPhone‌'s durability, battery life, and other features. Apple has used the "Relax, it's ‌iPhone‌" tagline for both the iPhone 12 and the ‌iPhone 13‌.

Article Link: Apple Highlights iPhone 13 Splash Resistance and Durability in New Ads

 

[contacos]

Someone is probably going to use the 2nd ad to sue after breaking their iPhone

 

[Sanme]

Till you actually get water damage

Apple Store employees : Get out of here

 

[BootsWalking]

What a fearless ad from Apple, demonstrating the iPhone's water resistance against a dog spraying water drops in a thousand different directions, a few of which land on the phone.

 

[Leon Ze Professional]

IPhones have been at least IP68 water resistant for how long now? So what is the big deal about a dog tumble drying itself again?

 

[Coochie Boogs]

Apple commercials are always fun to watch. I am curious as to how many people use their iPhone without a case? I personally do, only a privacy glass screen protector.

 

[Asthmatic Kitty]

I'm surprised they did the “Edge” one, as you kind of have an expectation that the vibration motor would be tuned/positioned such that it didn't make your phone go walkies when sat on a table

 

[iZac]

I mean my cat skidded my iPhone 12 mini off a 450mm coffee table onto a wooden floor and the thing has chips on the top edge of the front glass, so ... not cat-proof?

 

[everlast3434]

My $1500 phone fell 3 feet off a table and it still works lol. Incredible.

 

[tastesliketailpipe]

They forgot to add a disclaimer at the end: “Warranty void if water damaged”.

 

[mainemini]

Till you actually get water damage

Apple Store employees : Get out of here

Yup. Was reminded my “ water resistant “ iPhone XS wasn’t covered by my AppleCare after FaceID died from getting immersed in a couple of inches of water.

 

[Rychiar]

I thought the phone could be underwater for 30 minutes or something

 

[anthogag]

This is like the other commercial when the iPhone “falls” on a pile of dirt to show-off screen crack resistance.

 

[hortod1]

I thought the phone could be underwater for 30 minutes or something

Right? Show me the ad of the look on the owners face when they realize their phone is still in their pocket after jumping into a pool, followed by the look on their face when they find that it still works

 

[lkrupp]

Some cannot get ‘water resistant’ vs ‘waterproof’ through their thick skulls. The exceptions to the rules always make it to the tech blogs with their claims of, “I got few drops of water on it and now it’s dead”. Then there are the articles about iPhones being recovered after months at the bottom of a lake still in perfect working order.

 

[Haiku_Oezu]

The splash proof one I have no complains but the second one is total BS lmao

Like, an iPhone absolutely CAN survive that kinda fall? But it’s not a guarantee
My 13 Pro Max fell from table height ONCE and the back got absolutely decimated lmao (bless AppleCare+)

All it takes is a hard tile floor and the phone landing at the wrong angle and you’re gonna at the very least chip it, Ceramic Shield or not.

 

[MajorFubar]

Is this campaign, so late in the 13's life, to try to shift creates full of already-made stock ahead of the iPhone 14 launch i wonder? We already know 13 sales were poorer than expected, certainly initially. Source:

<Reuters article December '21>

 

[AppleTO]

I thought the phone could be underwater for 30 minutes or something

They say that, but they also won’t warrantee against it. So, it’s basically false.

 

[Piggie]

As has been said "Resistant" means almost nothing.
"Proof" actually has the value.

And when you go to an Apple store and them finding out it's got water damage, I'm sure they will be only too happy to point out you are out of luck as they do not advertise it as being guaranteed waterproof.

Water and other liquid damage to your iPhone or iPod isn't covered by warranty – Apple Support (UK)

Servicing for liquid damage to an iPhone or iPod isn't covered by the Apple One-Year Limited Warranty.

support.apple.com

 

[Unami]

haha, you can really see it from the movement that it‘s pushed by an assistant with a stick or something after the camera moves to hide that. those 2 ads are going to make people with water damage oder dropping the iphone (or, in my case, just watching a crack develop out of nothing) but not getting a free repair pretty mad.

 

[Rychiar]

so an Apple Watch is waterproof with IP68 but an iPhone isn't?

 

[Crzylikefox]

How are we still this far along and the iphone is still not waterproof? I have friends that have other phones that have been waterproof for YEARS

 

[bassexpander]

I think they could have found a better way to spend the ad money. The water spray from the dog does nothing for me. The problem with the dropped IPhone is that these models still dent. I can't tell you how many IPhones on the used market have dents in the aluminum frames. Instant resale hit of as much as $100 just to have one. Put a thin case on it, and protect it, at least.

 

[- rob -]

This person has a private pool and lets their dog swim in it, then shake off onto them. Gross.

 

[mansplains]

I saw Shake in the video thumbnail before reading the article headline and my first thought was an ad mostly about shake to undo