After Anti-M1 Ads, Intel Wants to Make Future Apple Silicon Chips

[MacRumors]

Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years.

Intel appears to be having a difficult time with Apple's transition. Last week, the company launched an anti-M1 Mac ad campaign starring Justin Long, and now, Intel is pinning its hopes on manufacturing Apple silicon chips for Apple in the future.

Intel CEO Pat Gelsinger today shared some details on Intel's future plans, which includes the founding of a separate "Intel Foundry Services" business and two new chip factories that are being built in Arizona. Going forward, Intel wants to become a major provider of foundry capacity in the United States and Europe, manufacturing chips for other companies.

https://twitter.com/i/web/status/1374478859601543169

When discussing Intel's new plans, Gelsinger said that Intel plans to pursue Apple as a potential customer, which would see Intel producing Apple silicon chips for use in Apple devices if Apple does indeed decide to use Intel's services.

https://twitter.com/i/web/status/1374479065583812611

Right now, Apple relies on Taiwan Semiconductor Manufacturing Company (TSMC) to produce all of the A-series and Apple silicon chips used in the iPhone, iPad, Mac, and other devices. TSMC is Apple's sole supplier, so there's a chance that Apple and Intel could reach a deal that would allow Apple to diversify its supply chain.

IFS will be differentiated from other foundry offerings with a combination of leading-edge process technology and packaging, committed capacity in the U.S. and Europe, and a world-class IP portfolio for customers, including x86 cores as well as ARM and RISC-V ecosystem IPs.

If Intel wants to court Apple for future chip orders, the anti-Apple ads the company is running now may be unwise. Intel hired former "I'm a Mac" actor Justin Long to create a series of ads that compare the M1 Macs with Intel PCs in a way that positions Intel PCs as superior machines.

Intel's ads promote the flexibility of PC laptops and claim that no one uses Macs for gaming. The ads also make fun of the limited ports on Apple's Macs and call them out for a lack of touchscreens. Intel has been highlighting its anti-M1 content on Twitter and has even made a heavily biased website that pits PCs against M1 Macs.

Article Link: After Anti-M1 Ads, Intel Wants to Make Future Apple Silicon Chips

 

[Unity451]

In unrelated news... Intel's Chief Marketing Officer is back on the job market.

 

[yticolev]

Intel cannot keep pace now in shrinking die sizes. They don't have the tech.

 

[buckwheet]

wtf, Intel???.... missed your meds?
?

 

[npmacuser5]

If they were made here in the USA, awesome move Apple!?

 

[SDJim]

Gonna need a lot of rope after how thoroughly you burned that bridge, lol.

Also, you didn't just lose a contract, Intel, you fell behind. Good luck building Apple's 3nm chips.

 

[cwwilson]

lmao is this for real ?

 

[UltimateSyn]

The real ultimate all-in-one: hilarious & pathetic.

 

[zorinlynx]

It's important to remember that when companies are competing, they're not necessarily "enemies." One division of a company can be competing with another company's similar division, and yet two different divisions of both companies are working together tightly.

Another big example is Samsung; Samsung definitely competes with Apple when it comes to the phones themselves, yet Apple buys a crapton of display panels and other parts from Samsung to make their phones!

Companies work together and compete at the same time constantly, it's not weird and it's rare that they "hate each other" for lack of a better term.

 

[anthogag]

Chip making needs to rely much less on Taiwan. Who cares about the anti-M1 ads. Intel making chips for Apple can be good news.

 

[nt5672]

It seems Intel is still filled with self grandeur. At some point they have to come down to earth. Hope it is before the bankruptcy. We do need a US based foundry.

 

[jk1221]

Nothing new. Samsung has trashed Apple and they still make nearly all of the iPhone displays.

Business is business.

 

[PTLove]

Producing silicon and choosing a fab are way too expensive and important for either company to give a crap about a ad campaign. This campaign will move the needle 0% in any direction.

 

[jefhai]

We’re going to need a lot of domestic fab capacity when China eventu invades Taiwan... Think we have a chip shortage now... imagine when the Taiwan invasion happens and the US let’s it happen

 

[tongxinshe]

Given the trends of US-China relationship and China-Taiwan relationship, this plan will likely get NSA endorsement, which is vital to its success.

Intel could be intentionally using this “publicly bash Apple then force Apple to collaborate” sequence to TEACH Apple a LESSON that NSA eventually prevails in the USA and the WORLD.

 

[jz0309]

They would need to have capacity first, so they cannot go currently seriously after foundry business, that is 3-4 years minimum out ... lots of time to see what they can and cannot do

 

[oneMadRssn]

Chip making needs to rely much less on Taiwan. Who cares about the anti-M1 ads. Intel making chips for Apple can be good news.

The US actually has a decent foundry business. Besides Intel, we have a several Global Foundries fabs (the former AMD foundries) and Samsung has a huuuuuuge state-of-the-art foundry in Austin. TSMC has expressed interest in opening up a foundry in the US as well.

 

[MBAir2010]

There is advertising
then there is the real world

 

[jz0309]

We’re going to need a lot of domestic fab capacity when China eventu invades Taiwan... Think we have a chip shortage now... imagine when the Taiwan invasion happens and the US let’s it happen

IF the happens, the pandemic will look like a walk in the park ...

 

[NinjaHERO]

Is "negging" a thing in marketing too?

 

[LeeW]

I mean regardless of anything else, if Intel could produce the right chips at the right cost for Apple then they are not going to say no.

 

[Wimpie]

Intel's behaviour is a bit like a stalking, crazy, ex-girlfriend who assaults you and destroys your property but also wants to get back together and loves you very much.

 

[Octopuss]

Looooosers

 

[lyngo]

Maybe they can hire that Mac vs. PC guy for this new ad campaign. Bwahahhahaha.

 

[efktd]

That's it! I'm getting an AMD!