Barbara Martin Coppola

Decathlon is one of the biggest sports companies in the world by revenue, trailing the likes of Nike and Adidas, yet it’s still relatively unknown. New CEO Martin Coppola wants to change that. She's already planning to increase the retailer's online presence with a total revamp of Decathlon’s global e-commerce platform, scheduled for this fall. Martin Coppola, hired in early 2022, is bringing an outside perspective to Decathlon; she's its first female CEO and the first one to be hired externally. Since she took the helm, the company reported record revenue of $16.3 billion in 2022 and reduced CO2 output for the first time in its history. Meanwhile, the number of women in senior leadership roles doubled during Martin Coppola's first months on the job, and as of October 2023, the executive team had achieved gender parity for the first time.