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Creator 25

The COVID-19 pandemic found more people living life online than ever before, forever changing how we watch, listen, and generally consume content. As other industries strained, the creator economy blossomed. Fortune’s new Creator 25 list honors those charting unique territory in the world of social media and are monetizing their platforms in an interesting way. Our editors have compiled a list of the TikTokers, Instagram influencers, newsletter writers, and podcasters you need to know about.

  1. Addison Rae
    Addison Rae
  2. Alexis Nikole Nelson / Black Forager
    Alexis Nikole Nelson / Black Forager
  3. Ben Thompson / Stratechery
    Ben Thompson / Stratechery
  4. Benny Drama
    Benny Drama
  5. Big Little Feelings
    Big Little Feelings
  6. Casey Neistat
    Casey Neistat
  7. Dede Raad
    Dede Raad
  8. Humphrey Yang
    Humphrey Yang
  9. Jack Morris
    Jack Morris
  10. James Henry
    James Henry
  11. JoJo Siwa
    JoJo Siwa
  12. The Kaji Family
    The Kaji Family
  13. Li Jin
    Li Jin
  14. Li Ziqi
    Li Ziqi
  15. Lil Nas X
    Lil Nas X
  16. Manny MUA
    Manny MUA
  17. Marques Brownlee / MKBHD
    Marques Brownlee / MKBHD
  18. Maximilian Dood
    Maximilian Dood
  19. Nick Quah
    Nick Quah
  20. Samah Dada / Dada Eats
    Samah Dada / Dada Eats
  21. Shirley Raines
    Shirley Raines
  22. Tabitha Brown
    Tabitha Brown
  23. Tyler Mahan Coe / Cocaine & Rhinestones
    Tyler Mahan Coe / Cocaine & Rhinestones
  24. Yoga with Adriene
    Yoga with Adriene
  25. You're Wrong About
    You're Wrong About