Jasmine Li

Jasmine Li is a former editorial fellow on Fortune's audience team.

Retail
Activewear brand Outdoor Voices acquired by owner of Reese Witherspoon’s fashion label—3 months after it closed all stores and laid off dozens
BYJasmine Li
Retail
This millennial-founded Chinese company scored a $6 billion valuation selling mystery toys. Now it wants to cash in on America’s cuteness craze
BYJasmine Li
Lifestyle
Forget airline miles—Gen Z and millennials are obsessed with nicotine pouch Zyn’s lucrative rewards program, which includes $400 Apple watches and $600 Dyson AirWraps
BYJasmine Li
Lifestyle
A mysterious Miami firm tried to buy a top English soccer team—now it’s being accused of $600 million fraud: ‘A giant shell game at best, and an outright Ponzi scheme at worst’
BYJasmine Li
Retail
Good news for Gen Z’s favorite jewelry: Scientists can now grow diamonds faster than you can watch ‘Oppenheimer’
BYJasmine Li
Tech
Drake’s fake Tupac, a $50,000 Elon Musk romance scam, and AI-generated racist tirades: Deepfakes are terrorizing society
BYJasmine Li