Part 1 of Adam and Cam’s special series on the economics of love.
This week’s episode happens to overlap with Valentine’s Day, so we thought we’d use that as an opportunity to start a new series on the economics of love. For the next several weeks, we’re going to be spending part of every show talking about romantic relationships from an economic perspective.
In this episode, we start with the place that most romantic relationships tend to start: dating, specifically dating apps. And the data point there is 39 percent. That is the share of heterosexual couples in the United States who now report having met their partner online, making it the most popular single method of meeting a romantic partner—more popular than all the traditional avenues, whether through family, friends, work, or a neighborhood church.
And actually, that means heterosexual couples are only now catching up to same-sex couples. Sixty-five percent of same-sex couples say they met their partner online. So they have been ahead of the curve. All this adds up to dating apps being at the center of romantic life in the United States.
About Ones and Tooze: Foreign Policy economics columnist Adam Tooze, a history professor and a popular author, is encyclopedic about basically everything: from the COVID shutdown, to climate change, to pasta sauce. On FP's hit podcast, Tooze and FP deputy editor Cameron Abadi look at two data points each week that explain the world: one drawn from the week’s headlines and the other from just about anywhere else Tooze takes us. Check out Adam Tooze’s column here. See All Episodes
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Select Awards for Ones and Tooze:
- Nominated for 2022 Lovie Award; Business