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Ukraine’s Appeals to Europe Can Alienate Others

Rhetoric about “European civilization” clashes with anti-colonial ideals.

By , a British freelance writer on politics and culture in Eastern Europe and Eurasia, and , a doctoral student in history at the University of Pennsylvania.
A woman holding a Ukrainian flag speaks during a pro-Ukraine rally in Brussels.
A woman holding a Ukrainian flag speaks during a pro-Ukraine rally in Brussels.
A woman holding a Ukrainian flag speaks during a pro-Ukraine rally in Brussels on June 29. Ludovic Marin/AFP via Getty Images

Since Russia launched its full-scale invasion of Ukraine, Ukrainian pleas for military aid, financial support, and eventual membership in the European Union and NATO have often used the language of Europe and of European civilization. In a June 2022 interview with the New York Times, Ukrainian Foreign Minister Dmytro Kuleba emphasized the importance of joining the EU and said he saw the EU as building a “liberal empire” in comparison to Putin’s Russia. In his address to the European Parliament in February of this year, President Volodymyr Zelensky stressed that Ukraine is fighting for the “European way of life,” founded upon “rules, values, equality, and fairness.” This is a powerful idea for Ukrainians, but one that can be off-putting to those with a memory of being Europe’s victims.

Since Russia launched its full-scale invasion of Ukraine, Ukrainian pleas for military aid, financial support, and eventual membership in the European Union and NATO have often used the language of Europe and of European civilization. In a June 2022 interview with the New York Times, Ukrainian Foreign Minister Dmytro Kuleba emphasized the importance of joining the EU and said he saw the EU as building a “liberal empire” in comparison to Putin’s Russia. In his address to the European Parliament in February of this year, President Volodymyr Zelensky stressed that Ukraine is fighting for the “European way of life,” founded upon “rules, values, equality, and fairness.” This is a powerful idea for Ukrainians, but one that can be off-putting to those with a memory of being Europe’s victims.

According to an August 2022 poll conducted by the Kyiv Institute of Sociology, 96 percent of Ukrainians support their country joining the European Union. In another survey conducted by the sociological group Rating, 50 percent identified specifically as Europeans, while 30 percent did not. This sense of “Europeanness” has seen exponential growth since the Revolution of Dignity, also known as the Euromaidan, in the winter of 2013 to 2014. According to the Ilko Kucheriv Democratic Initiatives Foundation, support for EU integration rose after the Revolution of Dignity from 47 percent in December 2013 to 57 percent in December 2014 alone.

Alice Zhuravel, a Ukrainian researcher and artist of Nigerian descent, echoed this belief in Europeanness and its importance to Ukrainian identity. She stated that “Ukrainian identity was initially plundered and almost destroyed several times. Therefore, modern Ukrainian identity is being restored and supplemented through the processes it goes through. It is evident that ‘Ukrainian-ness’ itself is ‘Europeanness’ because Ukraine emerged based on European values.”

Ukraine stunned the world with its defense in the first year of the full-scale invasion. Many have attributed its military successes to the high morale of Ukrainian soldiers and civilians. Belief in their country’s essential Europeanness—in opposition to Russian “barbarity”—is a vital source of this morale. Beyond its galvanizing effect on Ukrainian society, such rhetoric is also politically advantageous because it encourages EU member states to continue providing much-needed military and economic aid.

This uncritical embrace of Europe chafes uncomfortably against the anti-colonial nature of Ukraine’s resistance, which its politicians and activists rigorously emphasize. Months into the war, Zelensky called Russia’s invasion colonial and called Russia a colonizer while talking to members of African media. Ukrainians have taken decolonization to heart as they have joined social media groups such as Decolonize Ukraine, that galvanized individuals to remove Russian street names and produced anti-colonial media targeting Russia’s history of imperialism in the country and throughout the region. Russian imperialism has often skirted attention from anti-colonial activism groups and even in academia in Western Europe and in North America. Russia’s imperial expansion into Eastern Ukraine, including Crimea, and Poland has garnered attention since the invasion. However, Russia’s brutal campaign of suppression and colonization in the Northern Caucasus, including Chechnya, and throughout Central Asia is less well known. However, Russia’s approaches to its former colonies, such as maintaining economic dependence and cultural influence are recognizable to those who know of European colonialism.

Leading post-colonial theorists such as Frantz Fanon and Aimé Césaire have offered powerful critiques of “Europeanness,” with the latter challenging Europe’s belief in its own civilizing mission and “European” ideals in his 1950 essay “Discourse on Colonialism.” Césaire pointed to the depravity and atrocities imperial countries committed in the name of empire. Unsurprisingly, pro-European rhetoric has not helped Ukraine’s cause in the Global South, where the violence and exploitation of European colonialism is most felt.

An early example of the blowback was the response to Western journalists and state leaders who claimed that the plight of Ukrainian war refugees was different from those from the Middle East or Africa because Ukrainians “look like us” or are “civilized.” While Ukrainians are not to blame for these callous statements, they underscore the inherent tension between positioning Ukraine as both a “civilized” European state and an anti-colonial one.

Many African states have continued to maintain a non-aligned stance on the conflict. The reasons for this are as diverse as the continent itself. Many African countries remain dependent on Russian and Ukrainian foodstuffs such as grain and sunflower oil, which place them in a difficult position. Turning on Russia could continue to jeopardize grain shipments and extensive Russian exports, and cause violence due to military presence via Wagner and other paramilitary groups on the continent. Time and again Africa has seen that it will not get the same Western aid and publicity that Ukraine has received.

South Sudanese human rights activist Peter Biar Ajak underlined how this contradiction pushes many African countries away from Ukraine’s cause: “In Francophone Africa, France continues to lord over these countries in violation of their sovereignty. [The] United States and the rest of the West simply turn a blind eye to the French activities in Africa. [The] U.S. only speak[s] up when the Russians or Chinese are misbehaving, but when these countries are being ravaged by France, it is as if nothing happens. This is truly hurting the Ukrainian narrative.”

Ajak also highlights the hypocrisy of European countries’ refugee policies. “African people see racism in the West’s actions,” he said. “The way Ukrainian refugees were welcomed was truly great. But it is just not how African refugees are welcomed in Europe.” Ajak’s comments align with wider and older critiques of European colonialism and selective compassion.

While some may argue African responses are forms of whataboutism, the rhetorical device where you draw attention from your cause’s own faults by focusing on those others, Ukraine and its Western allies should heed them. Perceived hypocrisy does real damage to Ukraine’s attempts to reach out beyond the West. As the world witnessed harrowing scenes of Ukrainians trying to escape the Russian onslaught in late February 2022, we also saw scenes of African students being forcibly removed from trains attempting to leave the Ukrainian border.

A June 2022 Brookings Institution study of Twitter users from Africa shows how millions of Africa-based Twitter users responded to the initial invasion and resulting food crisis in summer 2022. Users often brought up other instances of mass violence and victimization that did not receive a fraction of the media attention that the war in Ukraine has. Europe’s inattentiveness toward the Global South has hindered Ukraine and the West’s ability to galvanize their support for the Ukrainian war effort against Russia.

As in Africa, much of the ambivalence in Latin American countries towards the war is driven less by Ukraine itself and more by the identity of its greatest allies. According to Luis Herrán Ávila, assistant professor of history at the University of New Mexico: “The fact that the U.S. has taken such a prominent role in the war has made many in Latin America doubt the legitimacy of the Ukrainian cause, which people might see as suspect by association. This, and the effectiveness of narratives and talking points placed by Russia, have made it very difficult for many Latin Americans to see the Ukrainian cause with sympathy.”

Manuel Férez, a Ph.D. candidate at Alberto Hurtado University in Santiago de Chile, says that the colonialist framework for understanding the war has made very little impact in political, academic, or public discourse in Latin America. According to Férez, “there are quite a few Latin American academics and intellectuals aware that Russia’s war against Ukraine is unjust” but it is “not yet clear” to him “whether these academics and intellectuals understand the aggression within a colonialist framework.” In the media, he says, “the dominant perception that this is a distant conflict, which has no similarities with our history or present.”

While there is a greater diversity of views on social media, he noted that any references to colonialism are aimed at NATO, the United States, and the EU rather than Russia itself. Ávila agreed: “One would expect that an anti-colonial discourse have some echo in societies were colonialism has had such a deep imprint. But that just hasn’t been the case…for Latin Americans, it might be easier to identify our own anti-colonial or anti-imperial struggles with those that took place in Africa or Southeast Asia in the mid 20th century. Ukraine was simply not in the historical radar or the geopolitical imagination of most Latin Americans, until this conflict erupted.”

Two questions present themselves: First, how might Ukraine negotiate the tension between their anti-colonial identity and their desire to be members of a political community that is in many ways defined by its history of colonization? Second, is it reasonable to ask this question or to make new demands of Ukrainians when the country is fighting for its very survival?

A tentative answer to the first question is through people-to-people initiatives. During a recent Chatham House event entitled “Ending the War on Ukraine: Dangers of a False Peace,” the head of the think tank’s Ukraine Forum, Orysia Lutsevych, and Ukrainian international lawyer, Kateryna Busol, highlighted the delegation of Latin American journalists led by the Ukrainian writer Victoria Amelina—tragically killed by a Russian missile strike in Kramatorsk—as an example of Ukrainians making these individual connections in order to shape opinions abroad. These kinds of initiatives offer a means of circumventing governments who are unwilling to repudiate Russia for economic or political reasons. The answer to the second question lies in initiatives like Amelina’s. Even as their resources are pushed to the brink by all-out war, many Ukrainians are demonstrating their willingness to reach out to, and learn from, citizens of the Global South.

While NATO membership remains elusive, EU membership is a much more likely prospect. According to a May 2022 Eurobarometer poll, 71 percent of EU citizens consider Ukraine to be part of the “European family.” The European Council expressed the same sentiment in its statement on the one-year anniversary of the invasion. While some European countries have made minor steps towards reckoning with their colonizing past, widespread ignorance and denial regarding this history persist. The emphasis of Ukrainians on the anti-colonial nature of their fight at a time when support on the continent is high means that Ukrainians are uniquely positioned to reshape what it means to be European.

Shifting public opinion in these countries will not happen overnight. Undoing almost a century of Soviet and Russian propaganda and material investment, as well as grappling with the colonial origins of European identity and forging new and lasting people-to-people connections, will be the work of decades. Wartime initiatives, such as those led by Amelina, plant the seeds for much longer-term relationships and discursive shifts. Whether or not they bear fruit will depend on how much Ukraine is able to cultivate them.

Emily Couch is a British freelance writer who has published on politics and culture in Eastern Europe and Eurasia for The Moscow Times, Index on Censorship, and the Kennan Institute. Twitter: @EmilyCouchUK

Kimberly St. Julian-Varnon is a doctoral student in history at the University of Pennsylvania focusing on Black experiences and ideas of race, ethnicity, and nationality policy in the Soviet Union and post-Soviet space. She has written on these topics in various publications, including the Moscow Times, Krytyka (Ukraine), and the Kennan Institute’s Russia File blog. Her digital curriculum vitae can be viewed at www.kstjulianvarnon.com.

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