Engage active app users

Send targeted, contextual messages that encourage app exploration and discovery.

Nurture your most valuable users

Firebase In-App Messaging helps you engage users who are actively using your app by sending them targeted and contextual messages that nudge them to complete key in-app actions - like beating a game level, buying an item, or subscribing to content.

Two users getting messages in-app

Trigger messages based on behavior and interests

In-App Messaging integrates with Analytics to give you advanced targeting capabilities. You have the power to send messages to users based on their actions (past, present, and future) and their interests. A guiding light within the app, in-app messages are highly contextual and relevant because they appear as a direct result of behavior.

Customize the design for a variety of use cases

You can easily tailor the design of in-app messages to match your brand so they feel like a native part of your app experience. You can also tweak the copy and content to appeal to different audiences and run a variety of engagement campaigns. Plus, you have the flexibility to choose between three formats - banner, modal, and image.

Two in-app messages with different styles
Administration panel

Get insight into performance

Since In-App Messaging works with Analytics, you'll be able to see how each messaging campaign is performing. In-App Messaging tracks impressions, clicks, and conversions by date so you can understand the success of campaigns and make informed decisions on re-running them or altering them based on the results.

Documentation

Review our technical documentation to get started

Pricing

There's no cost to using In-App Messaging