Firebase Cloud Messaging
Send notifications across platforms
Notify a client app that new email or other data is available to sync. Send notification messages to drive user re-engagement and retention.
Send messages to any device
Firebase Cloud Messaging (FCM) provides a reliable and battery-efficient connection between your server and devices that allows you to deliver and receive messages and notifications on iOS, Android, and the web at no cost.
Advanced message targeting
Easily target messages using predefined segments or create your own, using demographics and behavior. Target messages to devices that have subscribed to specific topics, or get as granular as a single device.
Customized notification content
Deliver notification messages immediately, or at a future time in the user's local time zone. Send custom data, and set priorities, sounds, and expiration dates, and track custom conversion events.
No coding required for sending notifications
Notification messages are fully integrated with Google Analytics for Firebase, giving you access to detailed engagement and conversion tracking. Monitor effectiveness from a single dashboard with no coding required.
A/B test notifications
Use A/B testing to try out different versions of your notification messages, and then easily see which one performs best against your goals. A/B testing can also be used with Remote Config.
A/B testing was built in partnership with Google Optimize, an A/B testing and personalization tool for the web.
Learn how Cloud Messaging helps teams across the world improve app quality
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STAGE uses Firebase and Flutter to cut release time in half
STAGE paired Flutter's front-end tools with Firebase's back-end services to build a multi-platform app, with infrastructure that securely stores and delivers content to almost 2 million users in real time for a smooth viewing experience - helping them stand out in India's competitive streaming market.
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Acintyo uses Firebase to streamline and speed up app development by 25%
With millions of users across 175 countries, the Galarm team used Firebase's fully-managed, scalable infrastructure to accelerate app development, automate tasks, and free up engineering time so they could focus on bringing their ideas to life.
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Le Figaro leverages Firebase to increase paid subscriptions across mobile and web apps
Le Figaro used a number of Firebase products to retain existing users, increase paid subscriptions and decrease development time.
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Pricing
There's no cost to using Cloud Messaging