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STRAMGT 329: Marketplaces for Goods and Services

This class combines and expands two compact marketplaces courses: STRAMGT 529 and STRAMGT 542. In this class we will analyze the economics and strategy of marketplaces and platforms for goods and services. We will consider the forces that have led to the proliferation of these marketplaces, as well as the economics behind which ones are likely to succeed and become profitable. We will also study the microeconomics of managing these marketplaces: how should matching work, how can marketplace design solve problems of congestion or market thinness, and how a platform should trade off the welfare of the different sides of the market as it enters and grows. We will also discuss the challenges these marketplaces face in developing trust and delivering high-quality service. We will discuss marketplace design ideas that can improve trust and create a safe environment, and analyze the economics of rating systems. Finally, we will discuss regulatory challenges of these marketplaces, specially with regard to labor income and minimum wage. Applications include ride-sharing and transportation; room-sharing and vacation rentals; on-demand labor and services such as babysitting, massage, manual labor, and dog-sitting; dating; passion economy, and organized labor markets.
Terms: Aut | Units: 3
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