printer friendly pageMKTG 642: Behavioral Research in Marketing II: Consumer Behavior
This PhD seminar provides coverage of the major research carried out in consumer research both in marketing and psychology. A vast set of topic will be covered including conscious and non-conscious consumer goals, motivations, emotions, attention and perception and consumer decision processes. The course will help students hone their ability to conceptualize, operationalize, and develop research idea and will provide a grasp of what it takes to be a successful academic in the field of consumer behavior.
Terms: Spr
| Units: 3
| Repeatable
5 times
(up to 15 units total)
Instructors:
Levav, J. (PI)
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