1 - 1 of 1 results for: STRAMGT 571: Strategic Management of Technology and Innovation (A)

This first part of the course focuses on technology-based entrepreneurial start-up and mid-sized firms. We will study the development stages of such firms and examine how top and senior leaders integrate knowledge about the key issues relating to the firm's technology with corporate strategy. In particular, we will discuss the importance of defining the "Minimum Winning Game" (MWG) at each stage of development of the venture. We will also examine the interplays between technology development, product development and business strategy development in relation to the evolving MWG throughout the venture's development stages. The main purpose of this part of the course is to provide students - independent of their background (technical or non-technical) - with deep insight into what general managers need to know about technological innovation strategy to successfully run a high-technology firm.