MKTG 358:
Customer Experience Design (CxDesign)
CxDesign offers an interactive course that immerses participants in the realm of Design Thinking, enabling them to better understand leading brands that create captivating and unforgettable customer experiences. Drawing insights from experimental social and cognitive psychology, as well as behavioral economics, we will explore the decision-making processes employed by industry frontrunners throughout the entire customer journey. Guided by real-world examples and discussions with industry experts, diverse student teams will employ human-centered design methods to conceive and visualize their own innovative proposals, aimed at elevating brand interactions and fostering meaningful, lasting experiences. Together, we will unlock the secrets of crafting impactful customer experiences and elevate our approach to brand building.
Terms: Win
| Units: 3
