Casting Net: Chris Rock, Keira Knightley, more

• Chris Rock is set to direct and star in a new film that he wrote, which is described as an “edgy showbiz-themed comedy with romance.” The busy comedian is also working on a number of documentaries, including Eat, Drink, Laugh, about New York’s Comic Strip Live, and Credit Is the Devil. This will be Rock’s third directorial effort. Rock also wrote and directed I Think I Love My Wife and Head of State. [Deadline]

• We’re tempted to roll our eyes at the thought of yet another Coco Chanel film, but this one might actually be interesting. Karl Lagerfeld, the delightfully irreverent creative director of Chanel, is reportedly working on a short film starring Keira Knightley as the lady behind the famous fashion house. Knightley’s the face of Chanel’s Coco Mademoiselle perfume, and the short will be in celebration of the brand’s 100th anniversary. It’s a dressed up marketing campaign, but thanks to David Lynch’s short film for Dior with Marion Cotillard, we’re interested in what collaborations like these can breed. [Guardian]

• Greg Kinnear is in talks to star in an adaptation of Heaven Is for Real. The best-selling book is told from the point of view of Todd Burpo, a Nebraskan pastor whose terminally ill son had a vision of heaven. Burpo co-wrote the book with Lynn Vincent. Randall Wallace (We Were Soldiers, Secretariat) is set to direct the project. [THR]

• Bridesmaids’ Wendi McLendon-Covey and Tim Heidecker (of Tim and Eric) have signed on to join A Friggin’ Christmas Miracle alongside Joel McHale and Robin Williams. Heidecker and McLendon-Covey will play a married couple. He’s a trucker, and she’s Robin Williams’ character’s daughter who still breast feeds her 4-year-old. [The Wrap]

• America Ferrera will star in Ryan Piers Williams’ (her husband) upcoming film X/Y alongside Ann Dowd (Compliance) and Common. The film will deal with that eternally tricky situation of what happens to a big group of friends when a couple breaks up. [The Wrap]

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